Our first Great Canadian Shoreline Cleanup (GCSC) took place last Wednesday in Toronto, ON at Marie Curtis Park. Approximately 60 Molson Coors employees rolled up their sleeves and spent two hours cleaning up the park which includes a beach area right on Lake Ontario. After getting our hands dirty and collecting some interesting items, the team celebrated “doing some good” with some “awesome” = cold beers
This was the first of many shoreline cleanups coming up this month as part of Molson Coors Water Stewardship Month and a continuation of the Molson Canadian Red Leaf Project, a national sponsor of the GCSC.
As part of Molson Coors‘ global water strategy, we are celebrating our second annual Water Stewardship Month in September. Throughout the month, we will be focused on innovative programs designed to educate and engage employees in the United Kingdom, Canada, and United States on the importance of protecting the world’s most valuable resource.
“As a leading global brewer, we have a long-standing commitment to water sustainability along with more than 200 years of experience in managing complex water issues,” said Bart Alexander, chief corporate responsibility officer for Molson Coors. “Since fresh water is the single most important ingredient in beer, we not only have a responsibility to be good stewards of this valuable resource, but to raise awareness with our employees and the community on the critical importance of water sustainability. Water Stewardship Month in September is just one of the ways we do that.”
The core of our employee education effort is the Every Drop, Every Ripple campaign. The campaign emphasizes why water matters to Molson Coors and encourages employees to join the company in pledging to be good stewards of the drops they use and to be community-minded about the ripples they leave behind.
In addition to employee education, we will also participate in a number of watershed volunteer activities across their markets, including:
Molson Coors Canada is a national sponsor for the 2011 Great Canadian Shoreline Cleanup (GCSH) in partnership with WWF Canada and the Vancouver Aquarium. Last year, 47,000 Canadians volunteered to remove shoreline litter. Molson Coors employees across Canada will participate in the cleanup events.
• Denver and Golden, CO, September 9 & 24
On September 9, the Golden Brewery will host its fifth annual Friends of the Forest day in partnership with the U.S. Forest Service and the National Forest Foundation to repair the streambed along the Clear Creek Watershed. On September 24, employees will join the 19th Annual Fall South Platte RiverSweep. The Greenway Foundation hosts the 15-mile river cleanup.
• Burton, UK, September 12 & 13, Alton, UK, September 29 & Tadcaster, UK, September 30
Over 100 employees will assist in a canal clean up effort between Alrewas and Burton on September 12 and 13. In addition, Molson Coors UK will offer ‘lunch and learns’ to brewery teams to increase awareness of the importance of water to Molson Coors, its operations and how employees can get involved.
Employees Around the World “Cheers to Water”
As part of our commitment to water sustainability, Molson Coors has been a lead sponsor of Carbon Disclosure’s Water Disclosure Project since 2010. The Water Disclosure Project data provides valuable insight into the strategies deployed by many of the largest companies in the world on water and will be used to help drive investment towards sustainable water use.
Molson Coors also became a signatory to the United Nations’ CEO Water Mandate in 2008 and has modeled its own global water strategy after the mandate’s six elements. The strategy has set a target to reduce water use by 15%, per unit of production, by the end of 2012 (baseline year 2008), 4.4hl of water to 1hl of beer. In 2010, the production ratio was 4.7:1 hl/hl.
Nothing better than planting a thousand trees and then relaxing over a cold beer right? Well, that’s just what we did today.
Molson Coors employees across Canada participated in a key program called the Molson Canadian Red Leaf Project – a commitment to positively impacting the Canadian environment in communities from coast to coast, incorporating tree plantings, urban greening projects and shoreline cleanup efforts.
We had seven events take place from 9:00 – noon in Vancouver, Calgary, Regina, Winnipeg, Toronto, Montreal and Moncton (St. John’s coming up end of May). 350 employees rolled up their sleeves and got their hands dirty planting the first 1,000 trees of the eventual 100,000 that will be planted in communities of need across Canada throughout the summer.
Each of today’s planting locations across the country was chosen strategically based on needs in the local area, as the trees planted will provide long term benefits such as watershed protection, providing habitat for local wildlife, reducing noise pollution and beautifying the area. Photos from all the events
While participating in a community event is reward enough for many people, some Molson Canadian Red Leaf Project initiatives come with an added bonus - attending a local concert taking place afterwards. The first 100 people to sign up and participate in local cleanup efforts will be able to attend:
Dauphin’s Country Fest
Dauphin, MB, June 30-July 2
Canada Day – Live Lounge
Ottawa, ON, July 1
Merritt Mountain Music Festival
Merritt, BC, July 7-10
Roger’s Sarnia Bayfest
Sarnia, ON, July 8-10 & 14-17
Cavendish Beach Music Festival
Cavendish, PEI, July 8-10
Craven Country Jamboree
Craven, SK, July 14-17
Rock the Park
London, ON, July 22-24
Big Valley Jamboree
Camrose, AB, July 28-31
Queen West Music Fest
Toronto, ON, August 20
To help make Molson Canadian Red Lead Project a success, we have three key partners in our inaugural year:
Tree Canada – Through partnership with Molson Canadian will work with Tree Canada to plant 100,000 trees in areas of need throughout Canada.
WWF - Molson Canadian will rejoin WWF in the Great Canadian Shoreline Cleanup, a nation-wide event that saw 47,000 people participate in 2010 to clean the shores of lakes, rivers and oceans in their local communities.
Evergreen - An organization whose mandate is to make cities more liveable, Evergreen will work with Molson Canadian on a series of urban greening projects in select communities across Canada.
Background on the cleanup: From September 18–26, Canadians will be volunteering at shoreline cleanup sites in urban and rural communities, removing harmful litter from fresh and salt water shorelines coast to coast to coast.
How do you get involved?
You, your friends and family are invited to help clean up our local shorelines and then join Molson Canadian at a wrap up celebration!
There are hundreds of other locations across the country – to find one in your hometown: http://shorelinecleanup.ca/en/search/cleanups
We’re excited to play our part in an initiative that will help keep Canada’s water resources beautiful so we can continue to brew our beer with the best this land has to offer! I’ll be at the Toronto event this weekend along with fellow Molson Coors employees @MolsonMoffat and @MolsonCaroleB. If you’re in the area, drop by for the cleanup and a cold one
This September 18-26th, thousands of Canadians will take time out of their busy lives to rehabilitate their local shorelines through the removal of shoreline litter in the Great Canadian Shoreline Cleanup. This year Molson Canadian is excited to play its part as a National Sponsor, partnering with the Vancouver Aquarium and WWF-Canada
In 2009, participants removed litter from 2,457 km of shoreline in Canada, making the GCSC Canada’s largest contributor to the International Coastal Cleanup, a global effort to remove harmful litter and aquatic debris from shorelines.
There are two ways to get involved. You can help cleanup by becoming a participant of an existing cleanup, OR, you can organize a cleanup by becoming a Site Coordinator. Groups, families, companies, individuals are all welcome!
Why are we involved? Well, we believe that good business practices include environmental stewardship, and September at Molson Coors Brewing Company is a Month of Action focused on Water. Water is essential to the brewing process – without great water, we can’t make great beer. More about Molson Coors Water Stewardship
There are hundreds and hundreds of cleanups organized across the country, so you’ll most likely be able to find one close to you. Molson Coors employees will be joining the pack to help preserve and restore the beauty that Canada is. I’ll have more details about our involvement in the coming weeks – hope to see our water (and beer!) loving friends join us