Friday, May 13th, 2011
Calgary Team
Nothing better than planting a thousand trees and then relaxing over a cold beer right? Well, that’s just what we did today.
Molson Coors employees across Canada participated in a key program called the Molson Canadian Red Leaf Project – a commitment to positively impacting the Canadian environment in communities from coast to coast, incorporating tree plantings, urban greening projects and shoreline cleanup efforts.
Toronto Team
We had seven events take place from 9:00 – noon in Vancouver, Calgary, Regina, Winnipeg, Toronto, Montreal and Moncton (St. John’s coming up end of May). 350 employees rolled up their sleeves and got their hands dirty planting the first 1,000 trees of the eventual 100,000 that will be planted in communities of need across Canada throughout the summer.
Each of today’s planting locations across the country was chosen strategically based on needs in the local area, as the trees planted will provide long term benefits such as watershed protection, providing habitat for local wildlife, reducing noise pollution and beautifying the area. Photos from all the events
Regina
Montreal
How can YOU get involved in Molson Canadian Red Leaf Project?
While participating in a community event is reward enough for many people, some Molson Canadian Red Leaf Project initiatives come with an added bonus - attending a local concert taking place afterwards. The first 100 people to sign up and participate in local cleanup efforts will be able to attend:
| Dauphin’s Country Fest |
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Dauphin, MB, June 30-July 2 |
| Canada Day – Live Lounge |
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Ottawa, ON, July 1 |
| Merritt Mountain Music Festival |
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Merritt, BC, July 7-10 |
| Roger’s Sarnia Bayfest |
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Sarnia, ON, July 8-10 & 14-17 |
| Cavendish Beach Music Festival |
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Cavendish, PEI, July 8-10 |
| Craven Country Jamboree |
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Craven, SK, July 14-17 |
| Rock the Park |
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London, ON, July 22-24 |
| Big Valley Jamboree |
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Camrose, AB, July 28-31 |
| Queen West Music Fest |
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Toronto, ON, August 20 |
Vancouver Team
To help make Molson Canadian Red Lead Project a success, we have three key partners in our inaugural year:
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Tree Canada – Through partnership with Molson Canadian will work with Tree Canada to plant 100,000 trees in areas of need throughout Canada. |
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WWF - Molson Canadian will rejoin WWF in the Great Canadian Shoreline Cleanup, a nation-wide event that saw 47,000 people participate in 2010 to clean the shores of lakes, rivers and oceans in their local communities. |
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Evergreen - An organization whose mandate is to make cities more liveable, Evergreen will work with Molson Canadian on a series of urban greening projects in select communities across Canada. |
Those wishing to participate in any of the community events in their area can get involved by visiting www.RedLeafProject.ca or www.facebook.com/MolsonCanadian to sign up. Follow along on twitter #molsonredleaf
Winnipeg Team
Moncton Team
Cheers!
Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Molson Canadian Red Leaf Project, Molson Coors Volunteer Program
Monday, September 13th, 2010
A few weeks back, we wrote about our partnership with the Vancouver Aquarium and WWF-Canada for their upcoming Great Canadian Shoreline Cleanup (GCSC). As promised, I have some more details around Molson Canadian’s participation in events across Canada.
Background on the cleanup: From September 18–26, Canadians will be volunteering at shoreline cleanup sites in urban and rural communities, removing harmful litter from fresh and salt water shorelines coast to coast to coast.
How do you get involved?
You, your friends and family are invited to help clean up our local shorelines and then join Molson Canadian at a wrap up celebration!
Where we’ll be:
VANCOUVER Saturday, Sept 18, 2010
TORONTO Saturday, Sept 18, 2010
OTTAWA Saturday, Sept 18, 2010
HALIFAX Saturday, Sept 18, 2010
St.ALBERT (AB) Sunday, Sept 19, 2010
- Cleanup – 10:00 a.m. Sturgeon River at St. Albert Place (Register)
- Post cleanup celebrations – Vintage
There are hundreds of other locations across the country – to find one in your hometown: http://shorelinecleanup.ca/en/search/cleanups
We’re excited to play our part in an initiative that will help keep Canada’s water resources beautiful so we can continue to brew our beer with the best this land has to offer! I’ll be at the Toronto event this weekend along with fellow Molson Coors employees @MolsonMoffat and @MolsonCaroleB. If you’re in the area, drop by for the cleanup and a cold one 
See you on the shorelines. Cheers, MolsonTonia
Posted by Tonia Hammer in Brands, Corporate Responsibility, Festivals and Events
Friday, August 13th, 2010
This September 18-26th, thousands of Canadians will take time out of their busy lives to rehabilitate their local shorelines through the removal of shoreline litter in the Great Canadian Shoreline Cleanup. This year Molson Canadian is excited to play its part as a National Sponsor, partnering with the Vancouver Aquarium and WWF-Canada
In 2009, participants removed litter from 2,457 km of shoreline in Canada, making the GCSC Canada’s largest contributor to the International Coastal Cleanup, a global effort to remove harmful litter and aquatic debris from shorelines.
How it works:
There are two ways to get involved. You can help cleanup by becoming a participant of an existing cleanup, OR, you can organize a cleanup by becoming a Site Coordinator. Groups, families, companies, individuals are all welcome!
Why are we involved? Well, we believe that good business practices include environmental stewardship, and September at Molson Coors Brewing Company is a Month of Action focused on Water. Water is essential to the brewing process – without great water, we can’t make great beer. More about Molson Coors Water Stewardship
There are hundreds and hundreds of cleanups organized across the country, so you’ll most likely be able to find one close to you. Molson Coors employees will be joining the pack to help preserve and restore the beauty that Canada is. I’ll have more details about our involvement in the coming weeks – hope to see our water (and beer!) loving friends join us 
Have a great weekend everyone.
Cheers,
Tonia
Posted by Tonia Hammer in Brands, Corporate Responsibility, Environmental Initiatives, Month of Action
Monday, March 30th, 2009
Thought I’d share some photos and video from Earth Hour at Molson. Coast to coast to coast, our breweries shut off all non-essential lights from 8:30 p.m. to 9:30 p.m. What did you end up doing during Earth Hour on Saturday night?
Molson Earth Hour Task Force – Toronto
Just before 8:30 p.m. at the Montreal Brewery
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Lights out at the Montreal Brewery!
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Molson Employees in Toronto were asked to fill out an Earth Hour checklist before they left the office on Friday afternoon.
Sebastien filled out his checklist and got a thumbs up from the task force.
I stopped in at WWF last week and interviewed Tara Wood, PR Manager at WWF Canada – she talks about how social media has made a big impact on this year’s campaign.
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More pics on our flickr page.
Thanks for making a difference! Cheers, @toniahammer
Posted by Tonia Hammer in Corporate Responsibility
Thursday, March 26th, 2009
Earth Hour is only a few days away, and we’re pretty much good to go at Molson. We’ve got our Earth Hour task force ready to power down the office; we’ve planned a cold picnic lunch for tomorrow; and our breweries across Canada will be turning off all non-essential lights – we’re set!
What now? Well, Molson wants to know how you plan to spend YOUR Earth Hour!
Some suggestions
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Posted by Tonia Hammer in Corporate Responsibility
Wednesday, January 28th, 2009
March 28th 2009 at 830pm the world wiill engage in Earth Hour. At Molson we are proud to be actively engaged in raising awareness for our employees at all of our locations across the country and reaching out to the family, friends, neighbours, customers, beer drinkers and all Canadians to take action on March 28th.
Last year we had all of our operations take action to reduce energy, which actually resulted in some learning that helped us to change some of our practices to improve energy efficiencies. A simple action like turning off non essential lighting resulted in some powerful examples of how we can make a difference in energy conservation.
Molson salutes the folks at World Wildlife Fund for their continued efforts with Earth Hour and encourage our employees, customers, consumers, families, friends and neigbhours to rise up and get involved in this tremendous initiative on March 28th around the globe.
More to come…Cheers…@MolsonFerg
Cities in Canada already engaged include Toronto, Montreal, Halifax, Vancouver and Edmonton.
Posted by Ferg Devins in Environmental Initiatives
