Molson in the Community

This September 18-26th, thousands of Canadians will take time out of their busy lives to rehabilitate their local shorelines through the removal of shoreline litter in the Great Canadian Shoreline Cleanup. This year Molson Canadian is excited to play its part as a National Sponsor, partnering with the Vancouver Aquarium and WWF-Canada

In 2009, participants removed litter from 2,457 km of shoreline in Canada, making the GCSC Canada’s largest contributor to the International Coastal Cleanup, a global effort to remove harmful litter and aquatic debris from shorelines.

How it works:

There are two ways to get involved.  You can help cleanup by becoming a participant of an existing cleanup, OR, you can organize a cleanup by becoming a Site Coordinator.  Groups, families, companies, individuals are all welcome!

Why are we involved?  Well, we believe that good business practices include environmental stewardship, and September at Molson Coors Brewing Company is a Month of Action focused on Water.   Water is essential to the brewing process – without great water, we can’t make great beer.  More about Molson Coors Water Stewardship

There are hundreds and hundreds of cleanups organized across the country, so you’ll most likely be able to find one close to you.  Molson Coors employees will be joining the pack to help preserve and restore the beauty that Canada is.  I’ll have more details about our involvement in the coming weeks – hope to see our water (and beer!) loving friends join us

• GCSH on twitter
• GCSH on facebook

Have a great weekend everyone.

Cheers,

Tonia

Thought I’d share some photos and video from Earth Hour at Molson.  Coast to coast to coast, our breweries shut off all non-essential lights from 8:30 p.m. to 9:30 p.m.  What did you end up doing during Earth Hour on Saturday night?

Molson Earth Hour Task Force – Toronto

Just before 8:30 p.m. at the Montreal Brewery

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Lights out at the Montreal Brewery!

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Molson Employees in Toronto were asked to fill out an Earth Hour checklist before they left the office on Friday afternoon.

Sebastien filled out his checklist and got a thumbs up from the task force.

I stopped in at WWF last week and interviewed Tara Wood, PR Manager at WWF Canada – she talks about how social media has made a big impact on this year’s campaign.

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More pics on our flickr page.

Thanks for making a difference!  Cheers, @toniahammer

Earth Hour is only a few days away, and we’re pretty much good to go at Molson.  We’ve got our Earth Hour task force ready to power down the office; we’ve planned a cold picnic lunch for tomorrow; and our breweries across Canada will be turning off all non-essential lights – we’re set!

What now?  Well, Molson wants to know how you plan to spend YOUR Earth Hour!

Some suggestions

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Originally uploaded by ferg.devins

March 28th 2009 at 830pm the world wiill engage in Earth Hour. At Molson we are proud to be actively engaged in raising awareness for our employees at all of our locations across the country and reaching out to the family, friends, neighbours, customers, beer drinkers and all Canadians to take action on March 28th.

Last year we had all of our operations take action to reduce energy, which actually resulted in some learning that helped us to change some of our practices to improve energy efficiencies. A simple action like turning off non essential lighting resulted in some powerful examples of how we can make a difference in energy conservation.

Molson salutes the folks at World Wildlife Fund for their continued efforts with Earth Hour and encourage our employees, customers, consumers, families, friends and neigbhours to rise up and get involved in this tremendous initiative on March 28th around the globe.

More to come…Cheers…@MolsonFerg

Cities in Canada already engaged include Toronto, Montreal, Halifax, Vancouver and Edmonton.