Posts tagged WWF-Canada

Wednesday, October 5th, 2011

Making our land (and shorelines) even more Awesome

Great Canadian Shoreline Cleanup/Red Leaf Project - Vancouver

Vancouver – Kits Beach

A busy couple weeks of  Great Canadian Shoreline Cleanups with Molson Canadian Red Leaf Project are coming to an end with our last event in St. John’s NFLD tomorrow!

Across the country we hosted 12 cleanups where Molson Coors employees and consumers joined together at their local shoreline to spend a couple hours making our land even more awesome!  Thanks to all the volunteers!  Some photos from the Halifax, Moncton and Vancouver cleanups below.

Great Canadian Shoreline Cleanup/Red Leaf Project - Halifax

Molson Coors crew in Halifax

Great Canadian Shoreline Cleanup/Red Leaf Project - Halifax

Gorgeous s Point Pleasant – Halifax

Molson Canadian Red Leaf Project and Great Canadian shoreline cleanup - MONCTON

Molson Coors Crew in Moncton

Molson Canadian Red Leaf Project and Great Canadian shoreline cleanup - MONCTON

Cleaning up Aboiteau Beach, Moncton

Great Canadian Shoreline Cleanup/Red Leaf Project - Vancouver

Kits Beach, Vancouver

Tuesday, October 4th, 2011

Molson Coors Water Stewardship Month – Making Every Drop Count

Water matters to us because without it, we can’t brew great beer.  And, it matters to an increasing number of people as freshwater becomes more scarce in regions around the world.  That’s why it’s vital that we live up to our water pledge – to be good stewards of the drops we use and community-minded about the ripples we leave.  That is what September is all about at Molson Coors.

Once again, hundreds of employees in the US, UK and Canada joined in volunteer events to clean our shorelines, riverbanks and watersheds.  This year, nearly 500 employees took a home water survey and pledged to conserve water at home.  I pledged to save 10% and I’m doing that by taking short showers, using high-efficiency appliances and cutting back on outdoor watering.

Some of us told our friends and family about the survey and encouraged them to take it, too.  Together, we pledged to save nearly 3.4 million litres every month for the coming year.  We’ll also be donating to organizations that support water conservation and sustainability like the World Wildlife Fund Canada, Wateraid and Water for People.

More importantly, Molson Coors is on target to reach its global goal of a 15% increase in water efficiency by the end of 2012.  Still brewing great beer, but doing it with less water.  I’ll drink to that!

Bart Alexander is chief responsibility officer at Molson Coors

Thursday, September 22nd, 2011

Cleaning up Canadian Shorelines with Molson Canadian Red Leaf Project

September continues on and it’s a busy one at Molson Coors as we host 12 Molson Canadian Red Leaf Projects across Canada in partnership with the Great Canadian Shoreline Cleanup.

Thank you to all volunteers who took a few hours of their weekend and got their hands a bit dirty.   Reports and photos are coming in this week from each event…details from Toronto and Calgary first. Cheers.

Woodbine Beach Park, Toronto

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - Woodbine Beach Park, Toronto

Approximately 300 volunteers gathered to clean up the shoreline and surrounding area of Woodbine Beach Park.  We collected 677 kilograms of garbage! The hardworking Molson Canadian Red Leaf volunteers did some “good” and then received some “awesome” with tickets to the Casby awards!

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - Woodbine Beach Park, Toronto

Elbow River, Calgary

Red Lead Shoreline Clean up - Sept 17, 2011 - #2

40 volunteers gathered to clean the Elbow River Pathway in Calgary. Over 35 bags of garbage were collected by Molson employees and Red Leaf Project Volunteers.

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - Elbow River, Calgary

Monday, September 19th, 2011

100+ Québec employees cleaning up the Verdun Shoreline!

2011 Nettoyage des rives de Verdun_0033 

Last Thursday, September 15, within the scope of our “SEPTEMBER WATER STEWARDSHIP MONTH”, more than 100 employees from Molson Coors got engaged to clean up the shoreline in Verdun … under a pouring rain that never stopped! Another proof that Molson Coors employees, our greatest assets, can challenge the expected, and leave a positive beer print in our environment.

An annual September initiative along with our partner WWF-Canada, represented by Marie-Claude Lemieux in Québec.

Congrats to our amazing team for making this event a great success, and a special tribute to our “Build the Bench” team (15 employees in training) that succeeded to put in place a great connecting activity, which is so far from their day-to-day job! Cheers!

2011 Nettoyage des rives de Verdun_0161 

2011 Nettoyage des rives de Verdun_0061 

2011 Nettoyage des rives de Verdun_0046 

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Cheers to a wonderful group of employees who challenged the rain to make that event a great success!

Thursday, September 15th, 2011

100+ employés Molson Coors nettoient les rives de Verdun!

2011 Nettoyage des rives de Verdun_0033 

Chez Molson Coors: SEPTEMBRE – Mois de gestion responsable de l’eau!

À Montréal, plus d’une centaine d’employés-es se sont rassemblés pour procéder au nettoyage des rives de Verdun dans le cadre d’une opération nationale “Grand nettoyage des rivages canadiens” mise sur pied par WWF (World Wildlife Foundation – Fonds mondial pour la nature). Au cours du mois de septembre, Molson Coors aura mis sur pied une douzaine de ces rassemblements à l’échelle du Canada, dans le but d’engager le plus grand nombre d’employés-es possible.

Nos bénévoles ont été plus que généreux et courageux … la pluie n’a jamais cessé. Si le soleil ne s’est pas montré le bout du nez, je peux vous assurer que le soleil était partout dans nos coeurs, et que l’absence de Galarneau ne nous aura pas retiré notre bonne humeur, et notre passion de préserver l’eau!

Connaissez-vous notre “équipe de la relève”? celle-ci est composée d’une quinzaine d’employés-es Molson Coors qui doivent relever plusieurs défis les sortant de leur zone de confort, et ce, tout au cours de leur année de formation. Cette fois, leur défi était de réaliser cette activité dans tous ses détails (planification, partage des tâches et responsabilités, influence auprès de partenaires, influence auprès de tous nos employés-es à participer, communication interne et externe, organisation d’un BBQ accompagné de nos excellents produits! et j’en passe!) – BRAVO, MISSION ACCOMPLIE avec le plus grand des succès. Vous avez toutes les raisons d’être fiers de votre réalisation, un objectif que vous avez largement dépassé … ci-dessous une photo de toute l’équipe!

Rivages Verdun 2011 066

2011 Nettoyage des rives de Verdun_0157

2011 Nettoyage des rives de Verdun_0161

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2011 Nettoyage des rives de Verdun_0061  

Sur cette dernière photo apparaissent (de G à D), Normand Houle de l’arrondissement de Verdun, Pierre Laflamme, membre de l’équipe de la relève et responsable des communications, notre fameux Panda (Sylvie Levasseur), Marie-Claude Lemieux de WWF (Fonds mondial pour la nature) ainsi que Raymond Carrier de l’opération net de la Ville de Montréal – un homme extraordinaire, toujours présent!

Merci à toute l’équipe et, surtout, n’oubliez pas ceci:

“Nous avons besoin d’une bonne eau pour brasser d’excellentes bières” – NOUS SOMMES HEUREUX D’AVOIR LAISSÉ UNE EMPREINTE POSITIVE dans notre environnement!