Molson in the Community

Raising the Roof is Canada’s only national charity dedicated to long-term solutions to homelessness. Our signature Toque Campaign brings together people from all walks of life to raise funds and awareness in support of grassroots agencies working to reduce homelessness and our national Youthworks initiative, aimed at breaking the cycle of homelessness among young Canadians. The Toque Campaign is entirely volunteer driven which is why volunteers are so critically important to our success!

I am delighted to report that in Toronto alone, with the help of 1,100 Molson volunteers, as well as additional community volunteers, we raised $126,000 – over $90,000 of that directly by Molson volunteers! Fergie Devins, VP Governmental Affairs at Molson,defined the day as the “largest volunteer event in Molson history.” Raising the Roof considers it a shining example of community partnership and the gold standard for employee engagement and volunteerism among corporations.

Molson volunteers came together early morning, braving cold and rain, to sell our toques and give Torontonians a chance to participate in long-term solutions to homelessness. One person at a time, one toque at a time, you can all be very proud of the fact that you are helping us to break the cycle of youth homelessness in Canada. Thank you for making this Toque Tuesday the most successful ever in the 11 year history of the Toque Campaign!

Maureen Deery, Director of National Campaigns, Raising the Roof

Yesterday marked the beginning of National Volunteer Week in Canada, the largest annual celebration and recognition campaign of volunteers.  From April 27th to May 3rd, organizations and individuals will thank millions of volunteers across Canada. 

Over the next week, the MolsonCommunity Blog will have some guest bloggers form organizations that Molson has volunteered with or sponsored, as well as Molson employees.

How are you celebrating national volunteer week?  Who do you want to say thanks to?  Would love to hear your stories!

For more information about National Volunteer Week, visit www.volunteer.ca

Molson employees from across the country will be taking to the streets of Toronto on Toque Tuesday February 5th. Toque Tuesday, a national effort by Raising the Roof, will be supported by the volunteer efforts of Molson employees attending their national conference in Toronto this week.

Molson heritage, history and culture has always involved a commitment to community. Kevin Boyce, President and CEO of Molson in Canada put forth the challenge to have a community activity as part of the national conference. With Feb 5th already designated as Toque Tuesday for Raising the Roof, it was a natural fit for Molson to offer up 1100 toque salespeople to hit the streets of downtown Toronto, to help raise money and combat homelessness.

1100 salespeople will sell thousands of toques in one hour on Toque Tuesday, the largest volunteer effort in Molson’s history.

Molson teamed up with Volunteer Toronto and Volunteer Canada and Raising the Roof to pull this massive deployment of volunteers together to demonstrate what one hour can do in making a difference in our community.

The Molson Community Blog will be covering the events in the early hours of February 5th and we will post the clips of the event throughout the day.

In the meantime…watch locally for opportunities to buy your toque for just $10 on Toque Tuesday and find out where you can at the Raising the Roof website.  We salute Raising the Roof and their national sponsors, GLOBAL, RBC Foundation, Direct Energy, Ecentricartsinc, Grey Worldwide, The Bargains Group, Canadian Traffic Network and Home Depot; for their ongoing efforts to combat homelessness.