Molson’s Charity Challenge at Queen’s University
On October 4th Molson again teamed up with the Queen’s Business Environment Today Conference (QBET) to deliver the Charity Challenge. The case competition, like always, was a highlight of the event.
Why is it such a hit? This case competition has a cause! The student delegates are put into groups and asked to tackle a challenge facing a local charity. This year’s featured charity was the Learning Disabilities Association of Kingston.
To start the day a representative from the charity briefed the group on the numerous types of learning disabilities that cause challenges for so many. One of the most interesting pieces was a list of successful business leaders that have learning disabilities including Virgin’s Richard Branson. The students were given a specific challenge – determine new revenue streams for the Learning Disabilities Association of Kingston.
After an energetic hour of ideation the groups presented to the judges. Judging was the highlight of the day for me. Every group came forward with ideas that were creative, strategic, practical and fun. As judges, we decided to ask each group one serious and one humorous question to keep the mood light. The presentation portion was filled with compelling ideas and lots of laughs.
Though the main goal of the challenge is to generate as many ideas as possible, we did recognize two of the top groups with a John Molson bag. A donation of $1,000 will also be made to the Learning Disability Association of Kingston on behalf of all challenge participants.
This unique case competition continues to be impactful for the charity, meaningful for both the students and Molson and a lot of fun for everyone involved.
Cheers!
