Molson in the Community

Billy Bridges – Sledge Hockey

A couple months ago, Ferg wrote about one of our upcoming Olympic activities called the Fund a Champion Campaign.  Today, in honour of International Olympic Day, Molson is thrilled to announce that the select group of Canadian Olympic and Paralympic Winter athlete hopefuls have been identified!  Today is the official introduction of the Molson Canadian/Molson Export (Quebec) Fund a Champion Campaign.  Molson is committing up to $20,000 each to a group of 10 emerging athletes from across Canada to help them in their pursuit for excellence at the Vancouver 2010 Olympic and Paralympic Games.

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Jeff Batchelor – Snowboard

The designated 10 athletes (7 Olympian and 3 Paralympian) represent Canada’s four regions (Atlantic, Quebec, Ontario and Western provinces).  Each athlete will receive an initial $8,000 from the Molson Donations Fund in support of Molson’s Active Lifestyles community pillar.  Molson will now call upon our employees to ‘adopt’ the athletes and encourage staff to raise additional funds in support of the athletes.  Our athletes:

• Mark Arendz – Paralympic Nordic Skiing – Hartsville, PEI
• Brittany Webster – Cross Country Skiing – Caledon, ON
• Billy Bridges – Sledge Paralympian – Mississauga, ON
• Jeff Batchelor – Snowboard Halfpipe – Oakville, ON
• Francois Louis Tremblay – Speed Skating – Montreal, QC
• Joannie Rochette – Skate Canada – Ile Dupas, QC
• Jean Labonte – Sledge Paralympian – Hull QC
• Denny Morrison – Speed Skating – Calgary, AB
• Tom Velisek – Snowboard Cross – Vernon, BC
• Melissa Hollingsworth – Bobsleigh Skeleton, Eckville, AB

Joannie Rochette – Skate Canada

To see videos of all our athletes, visit Molson’s youtube channel and photos on our flickr channel.

Today, Molson employees are celebrating the news and commemorating International Olympic Day with a series of Olympic BBQs at each of our breweries and sales offices across Canada – complete with Fund a Champion athlete appearances!

More pics and deets to come. Cheers and Happy Olympic Day!

Molson has joined with the Canadian Olympic Committee Foundation and the Canadian Paralympic Committee to reach out and support athletes in pursuit of a place on the Canadian Olympic team for the Vancouver 2010 Olympic and Paralympic Winter Games.

Through the Canadian Olympic Committee and the Canadian Paralympic Committee, Molson President Kevin Boyce has asked for aspiring athletes to submit an application to recieve one ot ten “grants” of $8000 to be provided by Molson through the COC / CPC Foundations.

This program will be executed in concert with a fundraising drive among Molson employees across Canada. The intent is to provide funding to the COC/CPC foundations through the Molson Donations Fund and then select ten aspiring Olympians or Paralympians. Athletes will be selected from Atlantic/Nunavut, Quebec, Ontario, Western Canada/NWT/Yukon. Employees will be encouraged to support the selected athletes by raising funds on their own or supporting local sales promotions in support of the athletes.

Molson is official supplier of beer to the 2010 Games in Vancouver and is engaging in a number of programs with employees and through Molson Canadian, Coors Light and Molson Export brands over the months leading up to the 2010 Games in Vancouver.

The program has been launched through the COC and CPC who have now reached out to national sport organizations to pass along news of this opporutnity to their aspiring athletes.  Athletes interested in seeking support should contact the COC or CPC for more details. Deadline for application to the program is March 24th. Applicants must be legal drinking age or older in their respective province.

Go Canada Go…cheers @MolsonFerg

 

Molson Canadian 2010 Mural Project, originally uploaded by Molson Blog.

The http://2010muralpoject.ca unveilling was quite an event on February 11th, 2009 in Vancouver. This really kicked off the celebration that Molson will be driving throughout the Molson organization, with our customers, consumers, families and friends for the next 11 months leading up to the Vancouver 2010 Olympic and Parlympic Winter Games.

Molson Canadian is going to be playing a big part in these celebrations and they want you to upload your photo to the Molson Canadian 2010muralproject that is 4000 square feet of Canadians supporting our athletes in 2010.

You can get all the details at http://2010muralproject.ca . We sure hope that you will join with us. If you have any comments about the project, land them right here on the Molson Community Blog.

See you in Vancouver…on the wall that is…cheers !

Last Tuesday we launched the Molson Canadian 2010 Mural Project at the Molson brewery in Vancouver – creating Canada’s largest photo mosaic to celebrate the 2010 Winter Games.

Here are a few of our photos and video clips from the event in Kitsilano, and you can check out other awesome blog coverage from Tris Hussey, Media2o Producations, Kitsilano.ca, and Miss604

Don’t forget to upload your photo!

Molson employees from the Vancouver Brewery and Office

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Dave Bigioni, Brand Director, Molson Canadian

Molson employees from across Canada are the first 250 photos on the mural

The wait is over!  It’s time to reveal what’s under the curtain!

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As you may know, Molson is an Official Supplier of the 2010 Winter Games in Vancouver, and today we’re launching the Molson Canadian 2010 Mural Project out at Molson’s Kitsilano brewery in Vancouver. Many people were commenting yesterday online about the huge black curtain covering the brewery along Burrard St., prompting Ferg, to take a photo and write a quick note about it.

So….drum roll please…..

The Molson Canadian 2010 Mural Project (#2010MolsonMural):

A GIANT mosaic canvas of individual pictures will cover almost 4,000 square feet of the Kitsilano brewery in Vancouver. Thousands of Canadian’s faces will make up the mural, and as the photos are gradually collected over the next few months, a surprise Olympic themed image and message will slowly emerge – the final ‘reveal’ will be on the eve of the Games!  We’re inviting Canadians (of legal drinking age) to upload their personal photos to help us create a nation’s worth of support for Team Canada at the Games.

Let’s do it Canada!  Let’s welcome the world to Canada in a truly unique way.  You can upload your personal photo at http://www.molsoncanadian.ca/2010muralproject/ Once your image is uploaded onto the mural, you will be sent a personal set of mural “coordinates” enabling you to find your photo in the sea of other Games fans on the digital version of the mosaic.

The final mural will remain on the brewery wall during the Games, and the image will be made available for purchase as a poster with proceeds donated to the Canadian Olympic and Paralympic Teams.

More pics and video to come of the launch out in Vancouver as the day goes on.  Can’t wait to see your ‘face’ at the Games!