Posts tagged United Way/Centraide

Monday, November 9th, 2009

United Way 2009 and Rouge!


The last two weeks of October was Molson Coors Canada’s annual United Way campaign, and this year was MY first as a member of the National Committee.  The first thing I’d like to say is”‘whew”.  The second is “whew!”.  Organizing a major campaign that raises hundreds of thousands of dollars is no easy task, but with a team of rockstar employees and incredible support from the United Way, we successfully completed our campaign with no (major) glitches! ;)

We’re still tallying the final fundraising totals across the country, but I wanted to share a couple photos from events and also mention that United Way Toronto’s annual fundraising event, Rouge, is coming up!

What is Rouge?

“Rouge is a red-hot fundraiser not to be missed. It’s an evening of music, silent auction indulgences, and mingling.  Experience an evening of mystery in mask leading up to midnight when everyone is revealed… Presented by United Way Toronto’s GenNext, this sizzling party brings people together in support of United Way Toronto’s Community Fund.”  United Way Website

I got to spend some time chatting about Rouge with United Way’er Rebecca Chesley (@UWTGenNext) and decided that I’m going AND I want you to go!  I have two tickets to give away to a reader and guest so they can experience Rouge themselves.

To enter for your chance to win the tickets, just leave a comment on this blog post or re-tweet the post including this link and @MolsonTonia.  I’ll draw the winner on Thursday, November 12th (Note – must be legal drinking age)

Photos from United Way events:

CN Tower Climb 09

Team Molson at the CN Tower Climb

Days of Caring - Baycrest hospital

Days of Caring – Volunteering at Baycrest Hospital

Days of Caring - Food Share

Days of Carling – Molson’s Relationship Marketing Team voluteering at Food Share

United Way Car Wash Calgary

United Way Car Wash – Calgary

Friday, October 16th, 2009

Michael ‘Pinball’ Clemons kicks off Molson Coors United Way campaign in Toronto

United Way kick-off Toronto - Michael 'Pinball' Clemons

Molson Coors National Committee members and Pinball

Yesterday was the official kick off to our United Way 09 Campaign and we were SO lucky to have the great Michael ‘Pinball’ Clemons as our guest speaker at our Toronto office. Pinball spent an hour with our employees delivering a truly captivating and inspiring speech. Micheal is well known for being a philanthropist and redefining community relations through his many community activities and the Michael “Pinball” Clemons Foundation.  He is also Chair of the United Way Youth Challenge Fund.

Thank you so much for joining us Michael!

We’re on day two of our 14 day campaign…rock on.
Have a great weekend all. Cheers, @MolsonTonia

United Way kick-off Toronto - Michael 'Pinball' Clemons

Members of the Molson Ontario United Way committee members

United Way kick-off Toronto - Michael 'Pinball' Clemons

United Way kick-off Toronto - Michael 'Pinball' Clemons

Molson employees in the John Molson pub at the United Way kickoff 2009

Thursday, October 15th, 2009

Employees at Molson Coors Canada Proud to Play our Part for Centraide/United Way

United Way logo

As we kick off United Way activities across Canada at Molson Coors this week I wanted to share a post by Johanne Drouin. Johanne had posted an experience on yammer this morning that she and her team had taken in. It just says so much about our employees and the support that we as a company provide to help our employees and the company play our part in the community. Way to go Johanne and your 9 colleagues…you are all an inspiration for all of us to make a difference in the communities in which we live work and play. Salut !

Johanne’s post (she gave me permission)

Yesterday, I participated, along with 9 of my colleagues, in a volunteering activity at one of the very rare women-only shelters in Montreal. Chez Doris is one of the 360 organizations supported by Centraide of Greater Montreal , and has been helping the most vulnerable members of our community for 30 years. They are doing a tremendous job at providing these women with a bit of dignity, and encouraging them to develop their skills and talents to improve their quality of life. My group’s tasks consisted in cleaning and organizing the collective kitchen, sorting out various items received through donations, and serving lunch to approximately 85 people. Rubbing elbows with these women made all of us realize that poverty has many faces and could touch any of us at any given time. I feel truly blessed I never had to face the harsh conditions these women have been dealing with every single day. Offering a few hours of my time is my way to show gratitude for the wonderful things life has offered me.

Tuesday, December 30th, 2008

Looking back at 2008

“Tis the season” for those year-end review stories, so we thought it would be fitting to try to capture some of the great work Molson and its employees have done in the past 12 months to help benefit community organizations in towns and cities all across Canada.  With the holidays about to end, there’s still time for all Canadians to make a contribution in 2008 to their own communities. That being said, to help play our part, I’ve listed some details about the great organizations and individuals that we’ve been privileged enough to work with in the past year.  We hope you’ll consider sharing a little of yourself this holiday with those less fortunate.

Some of the organizations and initiatives that stand out for me in 2008:


Raising the Roof is an organization that builds partnerships across the nation to help solve youth homlessness. Molson has supported their Youthworks program for three years, but also has a very special story with them. On February 5th, 2008, over 1,100 Molson employees sold toques on Toque Tuesday (RTR’s national fundraiser), raising just over $90,000 in about one hour.  This event was also the day we launched this blog! To donate


I’ve written about Meal Exchange a few times on this blog and one of their employees wrote a great guest blog. Meal Exchange is a national student-founded, youth-driven, charity organized to address local hunger by mobilizing the talent and passion of students.  To donate

United Way

United Way….wow – this a great one. Every year Molson has an internal United Way campaign, and this year was out best ever!  We raised $610,000 this year (increase of 15% from 2007). Amazing effort from our employees across Canada. To donate

Framework Foundation/Timeraiser

Framework Foundation promotes volunteerism amongst Canadians in their 20s to 30s by helping volunteer agencies find the skilled people their organization needs – Molson is a founding sponsor of Timeraiser, an event that is part volunteer fair, part silent art auction and part night on the town that connects volunteers with volunteer agencies.  I took part in the Toronto Timeraiser for the first time this year and it was one of the best events I went to in 2008.

A national literacy organization that Molson has worked with for years.  We were given the Frontier College Fitzpatrick award this year. To donate

Again, these are just a few of the MANY organizations that Molson was involved with across Canada in 2008 – the above are initiatives that I was lucky to directly be a part of.

In 2008 Molson reached out to just over 200 organizations. Here are links to some of them organizations (by region), and to view all the Molson in the Community photos from 2008 — click here.






What is YOUR favourite community organization/initiative this year?

Monday, November 24th, 2008

Art au Travail

Thanks to Marieke Tremblay, guest blogger on Molson in the Community, for sharing her experience, photos and some video of Art au Travail in Montreal!  Art au Travail means Art at Work — a new program of “Culture pour tous’ that supports the organization’s objectives of developing cultural dimensions in all areas of the community and making art more accessible to the public at large.

Marieke is the VP of Government and Public Affairs of Molson in Montreal and also sits on the board of directors of Culture pour tous.

Cheers, Tonia

L’automne est une période occupée chez Molson…et cette année n’aura pas été en reste avec la réalisation de 2 projets qui ont été jumelés pour le meilleur…et pour la cause !

Comme à chaque année, la campagne Centraide des employés de Molson a eu lieu à cette période et a connu un franc succès. Nouveauté en 2008: plusieurs employés de Montréal ont accepté de participer à une activité de création collective en milieu de travail que nous avons jumelée à la campagne Centraide pour lui donner un aspect communautaire encore plus précis.

[youtube bK60yeWzlBQ]

Cette activité, Art au Travail, est une initiative de Culture pour tous, un organisme indépendant à but non lucratif sur lequel j’ai le privilège de siéger à titre d’administratrice, et dont la mission est de contribuer à rendre la culture et les arts plus accessibles. Dans le cadre de ce projet, les entreprises accueillent au sein de leur milieu de travail des artistes professionnels pour la réalisation d’ateliers et d’oeuvres collectives en interaction avec des employés.

Avec le comité organisateur de la campagne Centraide, nous avons tenté une expérience…inviter les employés à se réunir dans une ambiance relax et stimulante, faire une activité de « team building » et réaliser ensemble une œuvre collective qui, une fois mise à l’encan, rapporterait une contribution que nous pourrions verser à la campagne! Le comité a accepté l’idée et le travail a commencé.

Nous avons donc créé ensemble et avec l’aide d’une artiste qui aime les logos, Lucie Bélanger, une murale entièrement composée de capsules de bouteilles des marques principales de Molson, et décoré une table et quatre chaises recyclées dont deux ont été vendues à l’encan. Les capsules qui ont servi à la création de la murale, ramassées par les employés, nous ont permis de faire une contribution de 2 000 $ à la campagne Centraide.

J’ai la conviction profonde que la culture et les arts doivent se rapprocher des citoyens et vice-versa. On croit à tort que l’art est réservé aux riches…et aux artistes! Notre activité a permis à des employés des Finances, du Service technique, du Brassage, du Marketing, des Ventes et j’en passe de créer une œuvre collective qui maintenant orne fièrement le mur du hall d’entrée du siège social québécois de Molson!

Un grand merci à tous ceux qui, de près ou de loin, ont permis la réalisation de ce projet.

Molson Art au travail Molson Art au travail

Marieke Tremblay