Employees of Molson took to the streets of Toronto on Toque Tuesday. We were enthusiastically led by our President and CEO Kevin Boyce, who was selling toques at Toronto City Hall and around Nathan Phillips square with his team. Kevin’s first sale took place 720 am to Anita in front of City Hall in Toronto.
The Toque Tuesday tally is in and the results are phenomenal ! Our goal for Toque Tuesday was to raise $50,000.00. The total tally of funds raised for Raising the Roof’s Toque Tuesday as a result of the Molson Volunteer initiative is $90,557.26. This number is built on the successful efforts of the volunteers selling toques that raised $54,557,26 (exceeded target of $50,000), Molson purchased toques for volunteers $11,000.00, an employee donation of winnings from off track event on Monday night of $4,000.00, Molson Matched employees’ donation $4,000.00, Heineken Partner Brand donation of $10,000.00, The Keg Restaurant donation of $5000.00, Molson Quebec employee’s jersey purchase of $500.00, Molson matched employee’s jersey donation $500.00 and $1000.00 in follow up sales on Wednesday, We are still getting requests from employees and the public on where and how to buy toques. You can go to the Raising the Roof site to purchase on line. Hats off or should I say Toques off to a successful Volunteer event. Molson and our employees…Proud to Play our Part !