We were proud to join with others today at Toronto City Hall to announce that the Toronto TTC free ride will be happening again this New Years eve in Toronto from midnight to 4am. Mayor David Miller and Adam Gambrione lead the charge by kicking off the press conference at City Hall. We all then joined together for a photo up in front of the bus…with the headline “Free Ride Survives”. Molson put the challenge out December 5th and members of the Toronto Entertainment District, bar and restaurant owners, businesses and other corporate partners have jumped on board to keep this free ride program on the rails for New Years eve in Toronto. Nick DiDonato from the Liberty Entertainment Group took up the challenge of rallying this divergent group of hospitality industry leaders. Here’s to Responsible Choices and getting home safe for the holidays ! This New Years Eve…take the better way.