Posts tagged Toronto

Monday, December 28th, 2009

Molson Coors Canada “Taking You Home for the Holidays” 2009 Campaign Wrap Up

Stratford, ON

Stratford NYE Press Conference

Photo L-R: Michael Dack, Transit Manager; Jeff Carr and Kevin Britton, Molson Coors Canada; Mayor Dan Mathieson, City of Stratford

I met up with Kevin Britton and Jeff Carr yesterday at City Hall to announce the partnership between the City of Stratford and Molson Coors Canada “We’re Picking Up Your Fare” this New Years Eve.  Free transit service will be offered on all transit bus routes from 6 p.m. on New Year’s Eve until 3 a.m. For transit route and schedule information, users can visit City of Stratford.

Ottawa, ON

Ottawa Transit Group Shot 2009

Photo L-R: Alain Mercier, General Manager of Transit Services; Steve Monuk; Ted Wainright, MMolson Coors Canad and Cothers Against Drunk Driving; Councillor Alex Cullen; Mayor Larry O’Brien; Jeremy Majors, Molson Coors Canada

Molson Coors Canada is Taking You Home for the Holidays. That’s right, we’re sponsoring free transit programs on New Year’s Eve in several key Canadian cities and distributing over $8,000 in TAXIGUY Dollars to recognize and celebrate those that chose to make the responsible choice this holiday season. It’s our way of offering you a safe return home after holiday celebrations.

Molson Coors Canada’s Taking You Home for the Holidays campaign officially started Dec. 8 when we launched It helps raise awareness and applaud those who choose to drink responsibly and make the responsible choice during the holidays. The website allows users to customize an e-card and send a special message to a friend, family member or colleague to thank them for being a great friend, a designated driver or letting them crash on their couch.

This was but the first piece of our campaign. Since Dec. 15, we’ve been very active across the country.

Taking You Home for the Holidays includes the sponsorship of free transit service on New Year’s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. We’re also active in Quebec through our Molson Angels, as well as in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars – the National Taxicab Currency for Canada.

In fact, we’re spending over $130,000 to help raise awareness and support communities across the country in our effort to encourage responsible drinking this holiday season.

The holidays are a time when safe travel becomes that much more important because we often make a point of traveling to meet family, friends and co-workers in holiday social settings, so we’re proud to play our part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

The New Year’s Eve transit programs offer free public transportation on the transit system on New Year’s Eve to help ensure people get home safe after ringing in the New Year. It encourages everyone to plan to get home safe by letting public transit be their designated driver.

The Molson Angels’ mission is to educate as many consumers as possible about the benefits of planning their safe return home, whether that means taking a taxi, public transportation, or riding with a designated driver. This year, during the two weeks prior to the holiday season, the Molson Angels have been touring some thirty resto-bars in Montreal and Quebec City to distribute $5 discount coupons for taxi service to bar managers, who will distribute them to their customers upon request. This initiative will help the Molson Angels encourage consumers to make a responsible choice during a time of the year when alcohol consumption increases.

Since Molson Coors Canada is a founding member of TAXIGUY – a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number (1888TAXIGUY) – we’ve partnered once again to offer $5 TAXIGUY vouchers to customers as a friendly reminder to plan a safe ride home on during the holiday season. Molson Coors Canada employees are spreading the holiday cheer by visiting local licensed establishment in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, this holiday season to distribute over $5,000 in TAXIGUY Dollars.

As you can tell, we’re very active this holiday season. Help us spread the word. Encourage your friends, families and colleagues to make the responsible choice to get home safely after this holiday season. Cheers and Happy New Year! Carole

Monday, June 8th, 2009

ProAction Cops for Kids – Own A Share

Proaction Pic 015, originally uploaded by Molson Blog.

It might seem a little strange to find me writing about a cops and kids program but one of our veeps of On Premise Sales – Roy Hryn, has been involved in the greater community with ProAction and this terrific cause. At Molson we support the volunteerism and efforts of our employees in making a difference in the greater community. I also had the distinct privilege to sit on the board of this wonderful organization for a period of time. It is tremendous to see the smiles on the faces of both the cops and the kids when they reflect about the programs that they have built in various communities. ProAction was founded in 1991 by John L. Bitove Sr. and it has grown to be the largest private donator of Toronto Police programs for at-risk youth. It has also opened chapters in Durham and Hamilton. Hats off the all those who have helped make a difference with ProAction and I know that they welcome more volunteers and donors. For $100 you can own a share in this worthy cause. C’mon out ! @MolsonFerg

Thursday, April 23rd, 2009

Donation Station at Molson Brewery Toronto

To rally support for Earth Day April 22nd and @mayormiller ‘s Community Clean up challenge April 24th Molson has placed a transport trailer in our parking lot at 33 Carlingview to accept donations of unwanted items from our employees and the greater community. An inspiration by Dr. Kirsty Duncan, our local Member of Parliament, the items will be re-directed to local charities. So…we encourage friends and neighbours or passers by to drop off your uneeded items to the John Molson transport trailer in the parking lot at 33 Carlingview Drive, right next to the Molson Beer Store and help make a difference for someone in need. Thanks for your support…cheers…@MolsonFergdonate unwanted items and help make a difference

Sunday, January 25th, 2009

It’s Cold Out there…pass on some goodwill

At -12 with a 21 kilometre/hour wind its a cold morning out there in Toronto today. You know its cold when you have to scrape the windshield frost off the inside of the car. It was a 6am start this morning for hockey with my son and walking the dog will be a challenge later this am, to face the elements yet one more time. However, we sometimes forget that there are those who are a lot less fortunate who will be facing the cold day in day out, right through the remainder of the winter – the homeless. They will not be focussed on house to hockey rink, nor a choice on what park to walk a dog. They will be focussed on the basic need of food and shelter. My daughter and I made a point of buying a hot coffee for one homeless man and sandwiches for he and his partner yesterday. It was the same couple that we had given some used boots to prior to Christmas. These small acts of goodwill and kindness can make such a difference for those who are facing the challenge of nature’s cold winter days and nights. January and February can just be brutal, on the temperature side of the weather equation in Toronto. It takes very little to pass on some goodwill through a hot drink, extra pair of mitts, gloves, boots, sweater, hat, toque or extra change you might have in your pocket. These small acts of goodwill can help make a difference, perhaps help someone in need make it through another day. Please help reach out and pass on some goodwill to those in need on our streets this winter. Thanks for reading, I hope you will help by taking action. Stay warm and pass on some warmth on this cold winter day.

Tuesday, December 16th, 2008

Molson Proud to Play our Part: Toronto New Years Free Ride ON

All the Sponsors of Toronto's TTC Free Rides on New Year's Eve

We were proud to join with others today at Toronto City Hall to announce that the Toronto TTC free ride will be happening again this New Years eve in Toronto from midnight to 4am.  Mayor David Miller and Adam Gambrione lead the charge by kicking off the press conference at City Hall. We all then joined together for a photo up in front of the bus…with the headline “Free Ride Survives”. Molson put the challenge out December 5th and members of the Toronto Entertainment District, bar and restaurant owners, businesses and other corporate partners have jumped on board to keep this free ride program on the rails for New Years eve in Toronto. Nick DiDonato from the Liberty Entertainment Group took up the challenge of rallying this divergent group of hospitality industry leaders. Here’s to Responsible Choices and getting home safe for the holidays ! This New Years Eve…take the better way.

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