Friday, December 19th, 2008
For a few years Molson has had the privilege in partnering with Crime Stoppers for the launch of the Toronto Holiday R.I.D.E program. This is just one initiative in our Responsible Choices campaign, our way of celebrating everyone who chooses to make sure all their holiday memories are good ones.
As we headed down the street, I said to Carole and Will from Molson, “Maybe they are going to be late, it is almost 7:30!” As soon as I said 7:30, in a blink of an eye, the Police RIDE Team was set and ready to go.
We had a small glimpse of Toronto’s finest in action during the spot check; it was something to see how they turn a stretch road into a mini command centre, with lights flashing, and bright pylons out to mark where vehicles need to pull over, the command centre situated in the middle and the R.I.D.E team in a manner of minutes out on the street to greet the first cars.
The Molson team was on hand to give out scrappers to a number of drivers who were making Responsible Choices this evening.
Toques off to Toronto Police Services and all other Emergency Services personal across Canada as they keep our roads safe not only for the Holidays but throughout the year.
Thursday, May 15th, 2008
From left: Carole Berry, Molson, Anne Leonard, OCCID and Justin Raymond, Taxiguy
Last week was the annual arrive alive DRIVE SOBER campaign kick off at the Toronto Police Service Headquarters. The Ontario Community Council on Impaired Driving (OCCID) started this campaign (now in its 20th year!) to help drivers make the decision not to drink and drive, preventing senseless injuries and saving lives.
Molson, along with other organizations (Ministry of Transportation adn The Beer Store.), is a proud partner of OCCID.
Video: Anne Leonard and Shelly Timms from OCCID
As the first long weekend approaches, I thought it would be appropriate to also write about a great organization that Molson has been working with for over 10 years – Taxiguy.
Taxiguy is an amazing organization that focuses on getting people home safely. How does it work?
- You call one easy-to-remember toll free number – 1-888-TAXIGUY
- In 700 cities across Canada
- Automatically directs caller to nearest cab company
A very unique service that Taxiguy offers is its Taxi Dollars Program – taxi currency that can be redeemed as a fare. It works just like a gift certificate… see the video below!
Justin Raymond is the creator of Taxiguy, and he kindly agreed to do a quick interview with me at the arrive alive kick-off about Taxiguy.
As a final thought…for those of you who have children, friends, nieces, nephews, etc. in university and college…maybe instead of sending them money for groceries or gift cards for their birthdays….send them a safe ride home — taxi dollars!
Have a great long weekend….Cheers