It’s that time of year in Ontario! Returns for Leukemia campaign is this weekend at The Beer Stores across the province. May 28th and 29th, customers are invited to donate all or a portion of their empty bottles (or cash) with 100% of the proceeds going directly to the Leukemia and Lymphoma Society of Canada. Last year, we raised over $1,000,000!
I’m sure you have some empties kicking around from the long weekend… 
Cheers, Tonia
The Beer Store in Ontario and members of Local 12R24 will be taking back returns for Leukemia and Lymphoma this coming Saturday and Sunday, May 29th and 30th. Volunteers will be posted at all 440 Beer Stores across Ontario, to invite customers to donate returns from their empty bottles (any and all beer, wine, spirits containers) to Leukemia research. 100% of the money will be sent directly to the Leukemia and Lymphoma Society in Canada, to support research in Canada.
2,000 volunteers, many of whom are giving up their shift at work to try to help fund a cure for this disease. This could be the biggest bottle drive in the world (and they are currently registering it with The Guinness World Book of Records). Let’s spread the word about this unique bottle drive at The Beer Store and help them make a difference.
This is the 5th bottle drive. results reported year one $220,000, year two $500,001, year three $647,913 , and last year raised $830,007 totaling over $2 million dollars. One year – maybe this year, they can raise $1,000,000. It’s only as successful as beverage alcohol drinkers in Ontario make it by taking back their empties.
Cheers to the management and staff at The Beer Store for this wonderful initiative. @MolsonFerg
Kenora Beer Store – Bottle Drive for Leukemia, originally uploaded by Molson Blog.
A beautiful morning in Kenora Ontario, on the top end of Lake of the Woods, this morning with lots of participation by residents and visitors alike for The Beer Store bottle drive for Leukemia and Lymphoma. The bottle drive runs all weekend across Ontario. I was delighted to capture the moment with Mark Ossachuk and his family rallying support as customers arrived at the Beer Store this morning. Manager Ward Sherrington was on hand as was the Mayor of Kenora, his worship Len Compton. If we average 475 cases (24) of empty beer bottle returns at 400 stores across Ontario today The Beer Store and UFCW Local 12R24 will exceed last year’s accomplishment of $650,000. Molson is Proud to Play our Part…we hope that Ontarians will join us this weekend and support this important cause. Cheers @MolsonFerg
TBS leukemia drive 09, originally uploaded by Molson Blog.
On Saturday and Sunday May 23 and 24,”The Beer Store” in your local communities across Ontario, will be accepting donations from your empties in the second annual Beer Store drive for Leukemia and Lymphoma.
The Beer Store and its employee union, UFCW Local 12R24 are joining together the second annaul province wide initiative to raise funds for the Leukemia & Lymphoma Society of Canada.
In the first year of this special weekend initiative the weekend bottle drive resulted in a total of $650,000 in support of this important cause.
So Ontarians…it will be up to you to surpass the base from last year and help make a difference in your community. A reminder that all beverage alcohol containers are accepted and that includes all containers from products that you purchase at the LCBO and The Beer Store and yes that does include tetra pack, plastic and other small containers that you might have put in your blue box in the past. All beverage alcohol containers in Ontario have a deposit applied and you can get that deposit back at The Beer Store.
More details at this site.
Cheers to a great weekend in support of Leukemia and Lymphoma May 23 and 24. @MolsonFerg
From left: Carole Berry, Molson, Anne Leonard, OCCID and Justin Raymond, Taxiguy
Last week was the annual arrive alive DRIVE SOBER campaign kick off at the Toronto Police Service Headquarters. The Ontario Community Council on Impaired Driving (OCCID) started this campaign (now in its 20th year!) to help drivers make the decision not to drink and drive, preventing senseless injuries and saving lives.
Molson, along with other organizations (Ministry of Transportation adn The Beer Store.), is a proud partner of OCCID.
Video: Anne Leonard and Shelly Timms from OCCID
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As the first long weekend approaches, I thought it would be appropriate to also write about a great organization that Molson has been working with for over 10 years – Taxiguy.
Taxiguy is an amazing organization that focuses on getting people home safely. How does it work?
A very unique service that Taxiguy offers is its Taxi Dollars Program – taxi currency that can be redeemed as a fare. It works just like a gift certificate… see the video below!
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Justin Raymond is the creator of Taxiguy, and he kindly agreed to do a quick interview with me at the arrive alive kick-off about Taxiguy.
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As a final thought…for those of you who have children, friends, nieces, nephews, etc. in university and college…maybe instead of sending them money for groceries or gift cards for their birthdays….send them a safe ride home — taxi dollars!
Have a great long weekend….Cheers
I recently heard about this fundraiser, and I am absolutely loving the idea. Returns for Leukemia Research — a weekend where customers are invited to donate all or a portion of their empty bottle refunds at The Beer Store to the Leukemia & Lymphoma Society of Canada.
Returns for Leukemia Research will be happening on May 24 and 25 this year and is a fundraising initiative of the Beer Store and its employee union UFCW Local 12R24. 100% of the funds go directly to the charity. Last year they raised $500,000….wow!
Remember, beer, wine and spirits bottles can be donated. Check out www.bottledrive.ca for more info and if you’d like to be a volunteer.
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I wonder how many bottles it will take to raise more than $500,000? Anyone know? Guesses?
