The holidays are just around the corner and at Molson Coors, we’re making sure that the holidays are safe by promoting responsible choices. We’re active across Canada this year spreading the word and promoting our TAXIGUY partnership to help people get home safely. We’re giving away over $15,000 in TAXI DOLLARS, partnering with police organizations in New Brunswick and Ontario to support their holiday checkpoints, having our Molson Angels bring responsibility on premise in Quebec and we’re making free New Year’s Eve transit possible in Manitoba and Ontario. It’s about having a presence that makes a difference and reaches our customers in a meaningful way during this wonderful, busy time of year.
Here’s to seeing out 2010 wonderfully and here’s to a great 2011. Here’s to Responsible Choices.