Posts tagged sustainable brands

Sunday, April 22nd, 2012

Happy Earth Day…Our Beer Print…as explained by @BrewerBart

During a wonderful walk along the Kay Gardner Belt Line early this morning in Toronto, it was great to see that so many must have been active yesterday in taking Mayor Rob Ford’s challenge to “clean up” the city, one person, one piece of debris at a time. There were several bags of refuse and other items for the City workers to claim on Monday. It’s truly great when a community comes together for such a great cause.

With today being Earth Day I thought it appropriate to draw attention to what we refer to as “Our Beer Print” at Molson Coors. I did a recent blog post for Sustainable brands on this unique effort with our employees.

Essentially “Our Beer Print” is all about shrinking the negative and growing the positive impact of our business. Our focus remains on water – alcohol respect and community. However we encourage people to think about sustainability and “Our Beer Print” in all that they do, from producing our quality beers to reuse of our industry standard bottle and recycling our packaging.

@BrewerBart – Bart Alexander our Chief Corporate Responsibility Officer for Molson Coors, was recently interviewed about “Our Beer Print”. Bart’s interview provides a terrific picture of what “Our Beer Print” means to Molson Coors and our people. It’s fun, engaging, rewarding and highly visible to our people, and to those with whom we do business. Corporate Responsibility has also showed up as a great motivator in engaging our employees across our businesses around the globe. With such a deep history in each of the countries we operate, corporate responsibility continues to be part of our day to day “DNA” for our people and our operations. Whether its our commitment to water, our community involvement, or the continued promotion of our fine quality products in a responsible manner…it’s all part of our ongoing journey in corporate responsibility. Cheers to you and what you are doing wherever you may live, work and play. Happy Earth Day ! ¬†@MolsonFerg