Wednesday, June 19th, 2013
A summer ritual in Canada is certainly the opening of the cottage, camp or cabin. Cottage for those in eastern Canada, Camp for those in Central Canada and Cabin for those in western Canada. All together it is that summer retreat that so many Canadians take of advantage of, whether it is their own place – a place to rent – a family compound or on the invite of a neighbour or friend.
Opening weekend is a time to get the water turned back on, sweep out the cobwebs, check the mouse traps, repair the dock, clean out the eaves, mow the lawn, weed the garden, repair the screen door, charge up the BBQ, wash the windows, take old clothes to Goodwill, plan the first vist of friends, wash down the boats, sweep off the deck and at the end of it all sit down in the wiped of lawn chair and enjoy a nice cold refreshing beer as you toast the opening weekend of summer.
It is a fascinating ritual but with it comes much joy. It’s a preparation for what will be another great Canadian summer. A time with friends and family. A time to meet new acquaintances or friends of friends passing through. It is a time to reflect upon family and how we are all getting a little older, as parents do – we do, and oh my goodness, our kids do.
Cottage – Camp – Cabin, they all represent a destination in the summer that brings folks together for great times around the campfire, a sing a long at the piano, a fresh feed of fish from just off the end of the dock, a gathering in the community, a celebration at the local festival and really just great times together with summer friends.
So raise a glass to the summer ritual of opening that special retreat. A toast to summer and responsible choices that will make it a memorable one. Cheers !
and of course…feel free to share your summer ritual…
Friday, May 3rd, 2013
The sound of morning birds high in the trees singing their early morning calls…toss and turn at 453 am…dog out to do it’s business…coffee on and i thought, “why not sit down and write a spring blog”. After all, three days of 20 degree + celsius and it actually feels like spring has sprung in Toronto. I must also admit that some other factors contribute to this overwhelming shift in season for me. Obviously with the NHL playoffs commencing this week, after what might have been a lost season, the city is truly excited. I was blown away by the sea of blue and white downtown and on the subway on Wednesday night. Love to see the community spirit. As a partner with the Toronto Maple Leafs and Montreal Canadiens we actually celebrated a little playoff BBQ at our head office on Tuesday, just to get the team in the spirit of spring playoffs. Our President Stewart Glendinning and Chief Legal and People Officer Kelly Brown and fellow leadership team members helped host staff over the lunch hour…a little competitive spirit added of course. And we can’t forget our third sponsored club in the first round of playoffs of course - Ottawa Senators.
Stewart and Kelly hosting
And then of course there is the return of the summer rep. Gosh, 32 years ago I sat in a similar seat as a young representative from northwestern Ontario. It was the summer of the Jeux Canada Games in Thunder Bay. What a grounding experience that has carried friends and memories for me across my entire 29 career at Molson Coors. A toast to our returning summer reps and those who have just joined us. I know that they will represent us well at events and promotions coast to coast to coast and always flying the responsible choices banner as they go about their business.
Another sign of spring is the annual Randstad awards night. Randstad does a great job at reaching out to 7000 prospective employees across the country to assess the attractiveness of 150 employees. Proudly Molson Coors ranked eleventh this year. A special treat this year was Debbie Travis presenting her “ten commandments” for success. Inspiring and entertaining to say the least !
A toast to our employees and all that they do to carry the passion, commitment and drive for our business…over the past 227 years. Now that’s heritage. Naturally we are nothing without those who carry our products to market and the beer drinkers who support us at the taps, retail store or your favourite drinking occasion. We appreciate and value your business.
And of course the beer business and all that we face in regulations, taxes, mark ups. Provincial budgets are another sign of spring and the Ontario budget was filed yesterday by the Wynne government in Ontario. Good news for beer drinkers and customers in Ontario is that there is not any increase in the beer taxes. Now that’s worth a toast on a sunny day at the legislature with blossoms in bloom at the memorial to Queen Victoria !
Another sign of spring is the renewed commitments to community. Across this great land we engage with community leaders in so many ways. Whether they are local festivals and events designed to instill community spirit and celebrate the arts, local sports events and team get togethers or support for a charity or not for profit of choice. The Beer Store in Ontario will be undertaking their annual drive for Leukemia. Hats off to them and their union membership and Beer Store customers who donate their empties and the difference that they make in our community. May 25th and 26th please donate your empty deposit refunds.
Perhaps you have a thought on spring being sprung. I hope you’ll share it. A toast to you and yours this spring weekend. No doubt we’ll all be seeking a patio, a television screen to watch playoffs and some great quality time with family and friends as the weather warms. Cheers to a great wrap to the week and start to the weekend. @MolsonFerg
Friday, September 2nd, 2011
Cheers to the last long weekend!
…oh my…another summer is creeping to a close…
This last long weekend of summer, the September Long weekend, or as some refer to it as Labour Day weekend marks the unofficial end of summer. We look back on the summer that was and all those wonderful occasions that brought friends and family together…the rendezvous on patios, backyard bar-b-q’s, tennis with an old friend, long lake trips with guests, community volunteerism, the farmers’ markets, festival and events in every corner of the country, cottaging, water skiing, tubing, socials, weddings, engagements, birthday celebrations, road trips, camping, canoeing, visting a place you’d never been to, travel and perhaps just a quiet moment with friends enjoying the end of day sunset (feel free to comment on your favourite summer occasion below).
Summer 2011 was just as wonderful as summers past and summers to come. I suppose in Canada it becomes a bit of a ritual for us, given the shorter seasonal aspect of summer. We really learn how to pack it in through what one could say is really just eight weeks of peak weather that we can hopefully count on.
So as you pack up the car that one last time, or sweep the back patio, or tune up the bbq or load that fridge with beer for the last major soiree of summer…take good care…choose responsibly and cheers to the September Long Weekend ! @MolsonFerg
Tuesday, May 3rd, 2011
My gosh…I walk in an have a chat with a room full of our summer representatives and find out that I’m getting old ! It was 30 years ago this week that I sat in a room similar to them in a hotel in downtown Toronto for my summer representative orientation. And…the fundamental purpose and journey for these young ladies and gentlemen has not changed very much at all. They will criss cross the Province of Ontario at various festivals, community events, ball events, soccer events, bbq’s, backyard get togethers, reunions, slo pitch, social gatherings and family events. In each and every situation they will be promoting responsible choices…and helping Ontarians connect with each other in occasions that this great summer ahead will bring. A toast to our summer team of 2011. I’ve got fond memories from my days in Northern Ontario and I know that you’ll help make our beer drinkers in Ontario have a great summer by your presence and effort. Cheers @MolsonFerg