Ah, back at it after an Easter weekend break with family and friends. Easter sometimes is that true bridge to spring; not quite this year in Toronto, given our below zero temperatures continuing. Enough of that…
Easter is also a time of year when one (this one anyway) reflects on all the great things that we have as we celebrate with family and friends around us. After 29 years in the beer business I’ve come to realize that this industry of ours is one of deep community roots and involvement.
When I look back at my early years as a summer representative in Northern Ontario my whole focus was on community. From visiting tourist resorts along wooded gravel roads, to slo pitch and fast ball tournaments with men and women across the northwest of Ontario, to the Jeux Canada Games in Thunder Bay in 1981 and again in Sherbrooke in 2103, to door prizes for local charitable events…it was all about supporting our community.
Beer in Canada is part of our social fabric (it likely is where you are too but I can really only speak with authority on Canada). Molson Coors has continued to play our part in supporting events, festivals, entertainment and sports related events big and small from coast to coast to coast.
The range of community action is broad and deep, large and small. From proud official beer supplier of the 2010 Olympic and Paralympic Games in Vancouver, to a Red Leaf project park in Calgary, to the Mayor’s Ball for the Arts in Edmonton or support of CFL clubs across the country including the Saskatchewan Rough Riders – Calgary Stampeders – Edmonton Eskimos, or a responsible choice initiative like free New Years buses in Winnipeg, to our partnered NHL clubs Edmonton Oilers – Toronto Maple Leafs – Ottawa Senators and Montreal Canadiens and the NHL overall in North America, to the families of our fallen military and the True Patriot Love committee, to community festivals speckled across Quebec or the Pointe-A-Caillieer museum project in Old Montreal, the Maison de Jeunes de Dieppe, the amateur hockey movement in Prince Edward Island, the Halifax Oval or scholarships at Memorial University in St. John’s, to slo-pitch and local sports or perhaps a snapshot of your favourite moment in the great provincial territories that crown this country in Molson Canadian’s “make your mark” contest.
We are also proud to support our employees and the difference that they continue to make in their communities. We match their donations through our Molson Coors Donations Fund and will “double match” when they play an executive role for charity or not for profit organization. We also afford our employees with the opportunity to share their passion with fellow employees by posting their efforts in our internal social Cheers network on yammer. We have a long roster of employees committed to various charitable causes.
So, all this said, Molson Coors folks are part of an industry that continues to play a big part in our community. It is core to our business. When people come together to celebrate or make a difference in their community they can also toast their efforts with a nice cold Molson Coors. Proudly, it all dates back to our founder John Molson who was quoted while speaking to employees saying, “we are all members of a larger community, which depends on everyone playing a part.”
So cheers to beer folks across this great land that continue to play their part in our community. It’s a big part of who we are and a big part of what we love doing in the beer business. Cheers ! @MolsonFerg