Posts tagged Scoble

Friday, December 3rd, 2010

Retrospect on creating Molson Coors Community Blog…cheers

Always fun when people ask about our blog. How did it start and why do we do it? It started because our team really felt that we just weren’t breaking through traditional media with all the great things we are doing in communities. After 224 years, we’re truly proud of the difference that we can make in connecting with Canadians in their communities coast to coast to coast. http://blog.molson.com/community/ helps us be in conversation and connections with Canadians. I was most inspired by “Naked Conversations” by Scoble and Israel…to get on with doing it the “right way” in early 2008. Always open to suggestions on how people think we can improve our conversations and presence in social media. Cheers @MolsonFerg