Friday, June 11th, 2010
Hi, This is me, MolsonCaroleB, and I am proud to say we won!! What an honour it is to be recognized by Ministry of Transportation in Road Safety. Thanks to Anne Leonard of Arrive Alive Drive Sober and Billi Jo Cox of The Student Education Company for the nomination.
What does this mean?
Well to me, it means we are heading in the right direction. We partner with TAXIGUY – One Country. One Number. to make sure our family, friends and customers have a safe way home. I know there is still allot of work to be done and would love to hear from you. Check out our website Molson Coors Canada for more info on our campaigns.
We work hard to shout out our message, Here’s to Responsible Choices and I think people are noticing!!!
Here’s to all of you!
See below for other categories in the 2009 Road Safety Achievement Awards:
- Road Safety Achievement – Professional
- Road Safety Achievement – Volunteer
- Media Excellence in Road Safety
- Road Safety Partnership
- Road Safety Achievement of the Year
For more information see Ontario Injury Prevention Resource Centre
Thursday, May 15th, 2008
From left: Carole Berry, Molson, Anne Leonard, OCCID and Justin Raymond, Taxiguy
Last week was the annual arrive alive DRIVE SOBER campaign kick off at the Toronto Police Service Headquarters. The Ontario Community Council on Impaired Driving (OCCID) started this campaign (now in its 20th year!) to help drivers make the decision not to drink and drive, preventing senseless injuries and saving lives.
Molson, along with other organizations (Ministry of Transportation adn The Beer Store.), is a proud partner of OCCID.
Video: Anne Leonard and Shelly Timms from OCCID
As the first long weekend approaches, I thought it would be appropriate to also write about a great organization that Molson has been working with for over 10 years – Taxiguy.
Taxiguy is an amazing organization that focuses on getting people home safely. How does it work?
- You call one easy-to-remember toll free number – 1-888-TAXIGUY
- In 700 cities across Canada
- Automatically directs caller to nearest cab company
A very unique service that Taxiguy offers is its Taxi Dollars Program – taxi currency that can be redeemed as a fare. It works just like a gift certificate… see the video below!
Justin Raymond is the creator of Taxiguy, and he kindly agreed to do a quick interview with me at the arrive alive kick-off about Taxiguy.
As a final thought…for those of you who have children, friends, nieces, nephews, etc. in university and college…maybe instead of sending them money for groceries or gift cards for their birthdays….send them a safe ride home — taxi dollars!
Have a great long weekend….Cheers