L-R: Paul Lipson, Rickard’s brand, Adam Spence, Ontario Association of Food Banks, Traci Shepheard, Molson Coors Canada
Last week we launched the 5th annual Raise a Pint of Glory Campaign with the Firkin Group in support of the Ontario Association of Food Banks (OAFB). We kicked off the five week campaign at the Owl and Firkin in Markham, ON, with representatives from the three campaign partners.
Raise a Pint of Glory is a wonderful opportunity for pub patrons to support Ontario’s food banks by purchasing a pint of Rickard’s. For every pint ‘raised’, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB with a goal of $20,000. Guests may also make non-perishable food donations at the 28 participating Firkin locations in Ontario.
Adam Spence, Executive Director of the OAFB noted that this has been one of the most difficult years on record for Ontario’s food banks. 375,000 people are forced to turn to food banks each month, and the majority of food banks rely on the generosity of community members during the fall and winter holiday seasons to keep food on their shelves throughout the year.
This is a really important campaign, so to help encourage folks to get out there and raise a pint, I’ll be prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) and Rickard’s beer merchandise one a week for the next four weeks.
CONTEST DETAILS – Week One
To enter for your chance to win a $50 Firkin Pub Gift Certificate this week (starting today, Monday, Nov. 30th), leave a comment on the blog telling us about how YOU raised a pint to support the OAFB or re-tweet this post on twitter including this link: http://bit.ly/65GbCa and @MolsonTonia. I’ll draw the winner on Sunday afternoon (December 6th). Note: You must be legal drinking age to participate, no purchase necessary.
As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.
Larry Isaacs, Director of Marketing, Firkin Pubs and Traci Shepheard, Molson Coors Canada
Molson Coors Canada’s CEO and President Dave Perkins (left) dropped in to raise a pint