Molson in the Community

Des conjointes et/ou compagnes qui seront très certainement soulagées que les moustaches prennent le bord!

D’abord, identifions chacun de nos précieux participants à la campagne des Mol’Staches de Molson Coors au Québec, dans le cadre de Movember:

Une équipe forte de près de 40 joueurs, dont:  Maxime Beauchesne (capitaine de l’équipe), Jean-François Duckett, Jacques Clavelle, Bruno Ledoux, Jean-Yves Beaudoin, Alexandre Guay, Marc-Olivier Gagnon, Rhéaume Gagnon, Laurent St-Pierre, François Cantin, Mathieu Turcotte, Martin Vadeboncoeur, Jonathan Duquette, Pierre Bélanger, Stéphane Bastien, André Du Perron, Patrick Sénécal, François Patry, Francesco Racco, Pierre-Marc Paquet, Danny Nichols et Daniel Rivest, en n’oubliant surtout pas nos fiers représentants des régions du Québec!

Une équipe qui a tout mis en oeuvre pour recueillir un peu plus de 31,000$, surpassant ainsi son objectif  20%, initialement prévu de 25,000$ … WOW! Nos moustachus (Mol’Staches) auront ainsi organisé bon nombre d’activités, dont un encan silencieux (un service de gentleman aux plus offrantes!) des billets de loge à vendre pour un match du CH, des soirées hockey à la Salle John-Molson, etc., durant tout le mois de novembre. Pour ma part, j’ai savouré trois excellents petits déjeuners concoctés par mon ami Pierre-Marc Paquet (un excellent cuisinier de McMuffins et café!).

AVANT:

1ère rangée: Jean-François Duckett, Danny Nichols, Bruno Lemieux, Mathieu Turcotte – 2e rangée: Rhéaume Gagnon, Laurent St-Pierre, Alexandre Guay, Yvon Lambert (Ancien Canadien), Maxime Beauchesne, Jean-Yves Beaudoin, Pierre-Marc Paquet, Marc-Olivier Gagnon

APRÈS:

N’ont-ils pas l’air content?  Est-ce le bonheur d’avoir surpassé les attentes, ou la joie de retrouver un visage sans moustache? mmm… J’en conclus qu’il s’agit sans doute d’un peu des deux!

En effet, nos Mol’Staches ont toutes les raisons du monde de se réjouir et de passer aux célébrations avec une super Rickard’s! Je n’ai aucune difficulté à imaginer que la soirée du 30 novembre ait débuté par un rasage en règle … excellente idée, si on veut que l’engouement reprenne des forces en novembre 2012!!!

Malheureusement absents sur cette photo:  Bruno Ledoux, Jacques Clavelle, Jean-François Duckett, Daniel Rivest, Francesco Racco et Pierre Bélanger – Dommage que nous n’ayons pu immortaliser votre moustache avec l’équipe!

AVEC UN PEU DE SÉRIEUX MAINTENANT:

Après tout, chez Molson Coors on peut avoir du fun, mais on peut être très sérieux lorsque le moment s’y prête!

Je lève mon verre de Rickard’s à toute cette super gang de collègues et amis qui se sont serrés les bras, en intégrant cette campagne à leurs responsabilités quotidiennes, et qui ont réussi un TOUR DU CHAPEAU!

Un sincère MERCI à la marque Rickard’s, fière partenaire de Movember, qui a appuyé toute cette campagne à travers le pays avec un fini et une élégance hors du commun … une marque qui a ajouté un profil philanthropique à son histoire, drôlement apprécié! WOW …

À l’an prochain, d’une admiratrice!

I know @MolsonTonia will do a more formal update BUT…30 days with an itchy upper lip is a mild inconvenience compared to the challenge that many men face in beating back cancer in their lives. Mo-Bros at Molson Coors in Canada stepped up this month in a big way. This awareness was also shared by a number of Mo-Sistas at Molson Coors in Canada who joined the campaign to raise awareness and funds during the month. We were also supported by the Rickard’s brand in raising public awareness for this important cause. All said and done the Molson Coors team can proudly shout out our achievement of raising over $184,000.00 to support Movember in Canada. Thanks to all of those colleagues, family, friends and business associates for taking the time to participate  and or cash from your pockets to make a difference. Cheers to making a difference in men’s health and to promoting active lifestyles. @MolsonFerg

We’re about halfway through Movember and we’re mo’ving along nicely!  We have almost 500 Molson Coors’ Mo Bros and Mo Sistas (plus a Mo Batman in the above photo, a.k.a Paul Rudge, Molson Coors employee in Toronto) and together, we have raised almost $100,000 to help change the face of men’s heath.

Lots of fun activities around the office to help raise money for our Mo team network.  Most recently, our Calgary sales team participated in a Celebrity themed Hollywood Glam Party (Willow Park Wine and Spirits Annual Charity Auction) and WON for best dressed = $10,000 donation to their Movember fundraising team! Amazing!

Congrats to Zach Best (dressed as Will Ferrell (Jackie Moon in Semi-Pro), Nick Cuvelier (dressed as Rickie Fowler), Reid Leiske (dressed as Ryan Seacrest), Jeff Weber (dressed as Justin Bieber) and Steve Redfern (dressed as Hulk Hogan). Well done boys!!! Also on hand from Molson Coors were two Lady Gaga’s and a stunning Marilyn Monroe.

So how’s your Mo’gress so far? We want to see photos! Post your mug to Rickard’s facebook page or join the Mo Duels – would love to see them!

We are very excited to officially announce that Rickard’s is a proud partner of Movember this year!  Starting November 1st, hundreds of Molson Coors employees will become Mo Bros and Mo Sista’s, raising awareness and funds for men’s health. You can support our employees or sign up yourself at http://ca.movember.com.

Still a week to go until the mo-growing begins and our employees have already raised over $14,000!

Are you participating this year?  Challenge your friends to a Mo-Duel! What team will you join… The White Walruses, The Blonde Handlebars, The Red Imperials or the Dark Chevrons??

About The Campaign

During November each year, Movember is responsible for the sprouting of moustaches on thousands of men’s faces, in Canada and around the world. With their “Mo’s”, these men raise vital funds and awareness for men’s health, specifically prostate cancer.

On Movember 1st, guys register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

Week two of the #raiseapint (of Glory) campaign begins!  Help Molson Coors Canada, the Firkin Group and the Ontario Association of Food Banks (OAFB) reach our $20,000 goal this year.  For every pint of Rickard’s purchased at one of the 29 participating Firkin Pub locations in Ontario, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB.  Guests may also make non-perishable food donations at the pubs.

To help encourage folks to get out there and raise a pint, I’m prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) once a week until the end of the campaign on Dec. 25th.

Congrats to Forest Kenny from Toronto – our week one contest winner!

CONTEST DETAILS – Week Two

To enter for your chance to win a $50 Firkin Pub Gift Certificate this week (starting today, Monday, Dec. 7th), leave a comment on the blog telling us where YOU raised a pint to support the OAFB (was it at a Swan and Firkin? Owl and Firkin?) or re-tweet this post on twitter including this link: http://bit.ly/73DG31 and @MolsonTonia.  I’ll draw the winner next Monday a.m. Dec., 14th ).  Note: You must be legal drinking age to participate, no purchase necessary.

As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.

Cheers!

L-R: Paul Lipson, Rickard’s brand, Adam Spence, Ontario Association of Food Banks, Traci Shepheard, Molson Coors Canada

Last week we launched the 5th annual Raise a Pint of Glory Campaign with the Firkin Group in support of the Ontario Association of Food Banks (OAFB).  We kicked off the five week campaign at the Owl and Firkin in Markham, ON, with representatives from the three campaign partners.

Raise a Pint of Glory is a wonderful opportunity for pub patrons to support Ontario’s food banks by purchasing a pint of Rickard’s. For every pint ‘raised’, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB with a goal of $20,000. Guests may also make non-perishable food donations at the 28 participating Firkin locations in Ontario.

Adam Spence, Executive Director of the OAFB noted that this has been one of the most difficult years on record for Ontario’s food banks.  375,000 people are forced to turn to food banks each month, and the majority of food banks rely on the generosity of community members during the fall and winter holiday seasons to keep food on their shelves throughout the year.

This is a really important campaign, so to help encourage folks to get out there and raise a pint, I’ll be prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) and Rickard’s beer merchandise one a week for the next four weeks.

CONTEST DETAILS – Week One

To enter for your chance to win a $50 Firkin Pub Gift Certificate this week (starting today, Monday, Nov. 30th), leave a comment on the blog telling us about how YOU raised a pint to support the OAFB or re-tweet this post on twitter including this link: http://bit.ly/65GbCa and @MolsonTonia.  I’ll draw the winner on Sunday afternoon (December 6th). Note: You must be legal drinking age to participate, no purchase necessary.

As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.

Cheers!

Larry Isaacs, Director of Marketing, Firkin Pubs and Traci Shepheard, Molson Coors Canada

Molson Coors Canada’s CEO and President Dave Perkins (left) dropped in to raise a pint

Last week, I traveled to Vancouver with several colleagues (look for their Blog post soon about it) to take part in a series of events Molson organized for all our stakeholders to mark the 50th anniversary of Molson brewing presence in Vancouver. It is in 1958 that Molson acquired the Capilano Brewery from Sick’s Brewery. With this acquisition Molson, the oldest brewery in North America founded in 1786, established itself in Canada’s westernmost province truly becoming Canada’s brewery from coast-to-coast.

Kevin Boyce, Molson president and CEO and Geoff Molson, (a 7th generation direct descendant of founder John Molson) were also in Vancouver to celebrate this milestone.

Kevin and Geoff
The Molson brewery is situated near Burrard Bridge in downtown Vancouver. It opened in 1953 as Sick’s Capilano Brewery, and Molson acquired it in 1958 in a transaction to purchase all of Western Canada’s breweries operated by Sick’s.

Molson recently completed a $32-million upgrade of the brewery, installing seven new fermentation tanks, a bottle washer and a bottling line. The expansion increased the production capacity by more than 40 per cent to 2.1 million hectoliters a year.
For this anniversary week Molson hosted events at the brewery to celebrate its presence in the city. The events where an occasion to meet & greet with Kevin Boyce, Geoff Molson, Gord Rickard’s and Vancouver brewmaster Kerry Scarsbrook as well as several other local members of the Vancouver brewery and sales team. Brewery tours were arranged for guests, members of the media and bloggers of the Vancouver scene. Culinary hors-d’oeuvres, and a special beer crafted especially for the occasion were served delighting everyone. The splendid weather, food and beers were enjoyed and will be remembered by all.

Cheers to Molson’s 50th in Vancouver!

More photos