Molson in the Community

2008 marks the tenth anniversary of the MOLSON / TAXIGUY partnership. This tremendous program has helped people make responsible choices for a decade and has resulted in over 2.7 million rides home. This coming holiday season Molson is continuing to promote “Here’s to Responsible Choices” as we encourage people to get home safely for the holidays.

MOLSON and TAXIGUY are offering a 10% discount on TAXI DOLLARS with a minimum purchase of $50.00 in taxi dollars.

This is a terrific opportunity to by some taxi dollars to share with neighbours, friends and business associates in promoting the responsible choice of enjoying the holiday season but getting home safely with a taxi.  We also remind you to use the 1888TAXIGUY number to call your cab in more the 300 communities across Canada.

Thanks to Justin Raymond at TAXIGUY for a wonderful decade of making a difference and encouraging people to make responsible choices.

Here’s to Responsible Choices this holiday season. Here’s the link to the discount.

…video fifteen second ad…

15-sec-taxi-eng-audio-final

The Molson team is delighted to be heading to the Humber College north campus this morning to join with our partners at the Student Life Education Company to launch the 2008 campus initiative to promote responsible choices.  This year we have evolved the web tool to include an avatar and a chance to send an ecard to friends and family. Enjoy all the details at here’s to my choice .com.

Here’s to Responsible Choices !

From left: Carole Berry, Molson, Anne Leonard, OCCID and Justin Raymond, Taxiguy

Last week was the annual arrive alive DRIVE SOBER campaign kick off at the Toronto Police Service Headquarters. The Ontario Community Council on Impaired Driving (OCCID) started this campaign (now in its 20th year!) to help drivers make the decision not to drink and drive, preventing senseless injuries and saving lives.

Molson, along with other organizations (Ministry of Transportation adn The Beer Store.), is a proud partner of OCCID.

Video:  Anne Leonard and Shelly Timms from OCCID

 [youtube 1kJTXTMegjc]

As the first long weekend approaches, I thought it would be appropriate to also write about a great organization that Molson has been working with for over 10 years – Taxiguy. 

Taxiguy is an amazing organization that focuses on getting people home safely.  How does it work?

• You call one easy-to-remember toll free number - 1-888-TAXIGUY
• In 700 cities across Canada
• Automatically directs caller to nearest cab company

A very unique service that Taxiguy offers is its Taxi Dollars Program – taxi currency that can be redeemed as a fare.  It works just like a gift certificate… see the video below! 

[youtube 22YafFT6UG8]

Justin Raymond is the creator of Taxiguy, and he kindly agreed to do a quick interview with me at the arrive alive kick-off about Taxiguy.

As a final thought…for those of you who have children, friends, nieces, nephews, etc.  in university and college…maybe instead of sending them money for groceries or gift cards for their birthdays….send them a safe ride home — taxi dollars! 

Have a great long weekend….Cheers

Here’s To Responsible Choices - Taxi Creative 2008

Molson Responsible Choices television creative will run on various hockey telecasts starting early in February. The creative reinforces the important choice of not drinking and driving by celebrating those people that make the choice to pay the fare rather than paying the price.

The ad has been produced in both English and French and will run across all markets in Canada.