Posts tagged Responsible Drinking

Friday, November 23rd, 2012

You better not cry; you better not pout; cause Holiday R.I.D.E. is out!


All motorists stopped will receive road side spot checks and R.I.D.E. CHECKS Reward Booklet.

Yes, it is that time of the year again!  The OPP and Toronto Police Services – Traffic Division were on hand to officially launch the Toronto Festive R.I.D.E. program Thursday November 22nd on Humber College Blvd.  Commencing now until January 2013 you can expect to be stopped for random spot checks anytime of the day or night.

Jennifer Botterill RIDE 2012 

Jennifer Botterill spoke to a packed room on how it will take everyone of us to help make this a safe holiday. Together we spread the message about making Responsible Choices, and our roads will be safe and everyone will have a happy and safe holiday with family and friends.

Remember to call a cab, have a designated driver or stay overnight.  Be safe! 

Happy Holidays Everyone!  CaroleB

Thursday, May 17th, 2012

National Road Safety Week Kicks off Summer!

TAXI APP larger-button

This weekend is the May long weekend and for many people across the country it is the unofficial kick off to summer.  This week also is National Road Safety Week.  

We think that makes it a perfect time to remind everyone about the importance of making responsible choices

If you are drinking, we encourage you to plan ahead to get home safely.  Get the free TAXIGUY App today to connect you with the closest cab anywhere in the country.   Visit to download today.

This summer, look for the Molson Coors Community Teams in your area spreading the responsible drinking message.

Cheers to long sunny summer days!  Here’s to responsible choices!


Tuesday, April 24th, 2012

Congratulations A-City Taxi and Thank you!

Taxiguy & Molson Coors Feb 2012 Winner A-City Taxi

Photo L-R: Liane Chartrand, Sandra Ortmann, Paul Keon, Joey Couette, Daniel Desjardins,
Patrick Darbyson, and John Lloyd.

Congratulations Team A-City Taxi.

Molson Coors and TAXIGUY Inc. thought it was about time to say “THANK YOU” to all of the great Taxi Companies and Taxi Drivers of the TAXIGUY Network for the outstanding job they do day in and day out to ensure the roads are kept safe.  We salute you!

 A-City Taxi is a key part of the TAXIGUY and TAXI DOLLARS network across Canada.  Partners like A-City Taxi provide reliable taxicab service in smaller markets like Pembroke, Ontario.  Unlike major cities, Pembroke does not have a robust public transit system and therefore relies heavily on companies like A-City Taxi to provide reliable, safe transportation. 

TAXIGUY and Molson Coors Canada are very proud of the partnership we have with A-City Taxi and want to recognize them for their commitment to providing taxicab service to all members of the Pembroke community. 

“Joey Couette and his team at A-City Taxi have been a great network partner over the years.”  Said Justin Raymond, President of TAXIGUY Inc. “Our goal at TAXIGUY is to increase accessibility to taxicab service in all cities and towns across Canada and we are extremely proud to be working with A-City Taxi in Pembroke, Ontario.”

“THANK YOU” from of all of us at Molson Coors  and TAXIGUY Inc.

Cheers CaroleB

For more information on how you can become a TAXIGUY Partner and  enter the “Thank You” contest click on TAXIGUY!

Don’t forget to download the TAXIGUY APP, 100% free app that will connect you to your local Taxi Company at the touch of a button!

Thursday, November 10th, 2011

Walk, Run or Cab It…..Just Don’t Drive

2011 BC Liquor Store Taxi Dollar Promo

Photo of Promotional Team Member (ps – she does not bite)

Once again Lynda Perovich and  her Team of Vampires, Ghouls and Goblin’s were out to help take the bite out of a Taxi Ride by distributing Taxi Dollars at key BC Liquor Store Locations in the Richmond, BC area.

Hat’s off  to Lynda,  she has successfully promoted Molson Coors Responsible Choice TAXIGUY program for the 4th year in a row.   Lynda’s Team of Ghouls and Goblins distributed $10,000.00 worth of TAXI Dollars between the hours of 4 and 7 pm on October 30th.

In 2010 over 60% of the Taxi Dollars were redeemed which is up 7% from 2009.

Here’s to Responsible Choices!

Cheers MolsonCaroleB




Tuesday, September 6th, 2011

Ultimate Day 2 Contest…..Rewarding responsible choices!

Molson Coors Ultimate Day 2 Contest

It’s that time of year and Molson Coors Canada officially launches the Ultimate Day 2 contest Wednesday September 7th, 2011..  The contest offers Canadian university and college students the chance to have one full day of adventure that takes them across Canada.  It is part of Molson Coors Canada’s active lifestyle and responsible choices program .

The lucky winner and a friend will begin their ultimate day with breakfast in Halifax, then lunch and shopping with a pre-loaded $1,000 MasterCard in Toronto, and ending with  dinner and a VIP hockey experience in Vancouver. The contest is just one part of Molson Coors’ campus responsible drinking program which carries the theme “Today is brought to you by last night’s choices”.

10998-MCBC-RC-Football-Coroplast 10998-MCBC-RC-Biking#45DF9E

Other program elements include posters, TAXIGUY dollars and on-campus digital signage.  Links I have found helpful - Molson Coors information to help parents address underage drinking; TAXIGUYDIALER – download the free APP today and call a cab at a touch of a button; TAXIGUY, purchase Taxi Dollars today; Arrive Alive; Drive Sober, a ton of info around responsible choices.

Check out our Video!  What is your Ultimate Day?