What a week, for starters it is National Road Safety Week, so it is not a coinsidence that Arrive Alive launched their 25th Campaign yesterday as everyone looks forward to our May long weekend!
A reminder that we do have a choice and what we do today will certainly impact our tomorrow. I am certainly looking forward to a couple of ice cold MC67′s on the back patio, but I am enjoying my long weekend locally, I do not have far to go, 200 meters. If you are out celebrating this weekend, remember to download the FREE TAXIGUY APP, that will call you a cab; the APP is FREE and the Call is FREE. No EXCUSES!!
Check out AADS PSA featuring TAXIGUY APP
Photo: Anne Leonard, Executive Director, Arrive Alive;drive sober
Arrive Alive; drive sober has been a partner of ours for well over a decade, that is how long I have had the opportunity to be involved with Anne Leonard, the driving force behind the scenes fighting to keep our roads safe.
The sound of morning birds high in the trees singing their early morning calls…toss and turn at 453 am…dog out to do it’s business…coffee on and i thought, “why not sit down and write a spring blog”. After all, three days of 20 degree + celsius and it actually feels like spring has sprung in Toronto. I must also admit that some other factors contribute to this overwhelming shift in season for me. Obviously with the NHL playoffs commencing this week, after what might have been a lost season, the city is truly excited. I was blown away by the sea of blue and white downtown and on the subway on Wednesday night. Love to see the community spirit. As a partner with the Toronto Maple Leafs and Montreal Canadiens we actually celebrated a little playoff BBQ at our head office on Tuesday, just to get the team in the spirit of spring playoffs. Our President Stewart Glendinning and Chief Legal and People Officer Kelly Brown and fellow leadership team members helped host staff over the lunch hour…a little competitive spirit added of course. And we can’t forget our third sponsored club in the first round of playoffs of course - Ottawa Senators.
Stewart and Kelly hosting
And then of course there is the return of the summer rep. Gosh, 32 years ago I sat in a similar seat as a young representative from northwestern Ontario. It was the summer of the Jeux Canada Games in Thunder Bay. What a grounding experience that has carried friends and memories for me across my entire 29 career at Molson Coors. A toast to our returning summer reps and those who have just joined us. I know that they will represent us well at events and promotions coast to coast to coast and always flying the responsible choices banner as they go about their business.
Another sign of spring is the annual Randstad awards night. Randstad does a great job at reaching out to 7000 prospective employees across the country to assess the attractiveness of 150 employees. Proudly Molson Coors ranked eleventh this year. A special treat this year was Debbie Travis presenting her “ten commandments” for success. Inspiring and entertaining to say the least !
A toast to our employees and all that they do to carry the passion, commitment and drive for our business…over the past 227 years. Now that’s heritage. Naturally we are nothing without those who carry our products to market and the beer drinkers who support us at the taps, retail store or your favourite drinking occasion. We appreciate and value your business.
And of course the beer business and all that we face in regulations, taxes, mark ups. Provincial budgets are another sign of spring and the Ontario budget was filed yesterday by the Wynne government in Ontario. Good news for beer drinkers and customers in Ontario is that there is not any increase in the beer taxes. Now that’s worth a toast on a sunny day at the legislature with blossoms in bloom at the memorial to Queen Victoria !
Another sign of spring is the renewed commitments to community. Across this great land we engage with community leaders in so many ways. Whether they are local festivals and events designed to instill community spirit and celebrate the arts, local sports events and team get togethers or support for a charity or not for profit of choice. The Beer Store in Ontario will be undertaking their annual drive for Leukemia. Hats off to them and their union membership and Beer Store customers who donate their empties and the difference that they make in our community. May 25th and 26th please donate your empty deposit refunds.
Perhaps you have a thought on spring being sprung. I hope you’ll share it. A toast to you and yours this spring weekend. No doubt we’ll all be seeking a patio, a television screen to watch playoffs and some great quality time with family and friends as the weather warms. Cheers to a great wrap to the week and start to the weekend. @MolsonFerg
Molson Coors Canada has made “Today is brought to you by last night’s choices. Here’s to making responsible ones.” their tagline to celebrate everyone, which is a majority of us, that do make that responsible choice. Whether it is to call a TAXI at the touch of a button, have a designated driver or stay at a friends if you are out celebrating.
Be the “Hostest with the Mostest” – check out some great hosting tips! Help ensure you and your guests only have enjoyable times and everyone gets home safely.
All the best to everyone for a safe and happy holiday.
This Halloween, Carve out a plan to get home safe! Posters displayed in BC Liquor Stores.
Photo: Wonder Woman Lynda Perovich, Molson Coors Sales Manager, Vancouver, BC and Super Hero at the Westwood Signature Liquor Store.
This is the 5th year that Molson Coors Sales Manager, Lynda Perovich has brought the BC Liquor Store Halloween Campaign to life! The month long campaign ends with a one night blitz of “Super Heros” distributing Taxi Dollars to remind everyone to get a cab, have a designated driver, walk or stay over at friends when celebrating. The campaign is more successful every year thanks to our Molson Coors Super Heros spreading the message!
Photo: Is that Spider Woman?
Congrats Molson Coors Super Hero’s on a job well done!
It’s back to school time at universities and colleges across Canada. Where did the summer go? We’re celebrating back to school with a couple of campus programs to encourage responsible drinking.
First, we’re recognizing all those awesome people that choose to be designated drivers. Our team across the country will be at events offering bracelets and chances to win fuel cards to DD’s. It’s our way of saying thank you for making the responsible choices and helping out your friends.
And let’s not forget about our free TAXIGUY app that is now even better because it uses GPS to connect you to the nearest cab in the network. Download it today at taxiguydialer.com.
MolsonCoors wishes all students a great school year! Cheers and here’s to responsible choices.