Posts tagged Regina

Monday, July 18th, 2011

Do some Good…Get some Awesome. Molson Canadian Red Leaf Project in Merritt, B.C. & Regina, SK

Molson Canadian Red Leaf Project stopped in beautiful Regina, SK and then made it’s way West to Merritt, BC!   Cheers.

Regina, SK - Wascana Trails

Location, Regina, SK

Volunteers participated in trail building. The goal of the day was to take the first steps in creating an accessible handcycling / recreational trail in Wascana Trails Park. The group removed tall grass, thatch and the top layer of organic matter to expose what will become the trail.

Regina, SK - Wascana Trails

The work was hard and the result was great – approximately 130 meters of 1 to 1.5 meter wide trail was started that day. Over the next eight weeks a crew of trail builders will complete the work, but the connection that these volunteers made to the park and to this new and innovative trail system – the first of its kind in Canada, and possibly North America – was substantial.

Regina, SK - Wascana Trails

Location: Merritt, BC

Red Leaf participants came out to the beautiful city of Merritt, where we hosted a fantastic stewardship event on the Canada Day long weekend in Rotary Park.

Participants dug sod, weeded 6 garden  beds, added organic compost, mulched around trees and tidied up the park’s flower beds. They also pruned older trees, planted 4 larger new trees, topped up the gravel in the playground and cleaned up 30 bags of litter.

Though the day was hot and the work strenuous everyone put their backs into it! All went home happy with tickets to the Merritt Mountain Fest and the sincere thanks of the City of Merritt, Molson Canadian and Evergreen.


Monday, December 28th, 2009

Molson Coors Canada “Taking You Home for the Holidays” 2009 Campaign Wrap Up

Stratford, ON

Stratford NYE Press Conference

Photo L-R: Michael Dack, Transit Manager; Jeff Carr and Kevin Britton, Molson Coors Canada; Mayor Dan Mathieson, City of Stratford

I met up with Kevin Britton and Jeff Carr yesterday at City Hall to announce the partnership between the City of Stratford and Molson Coors Canada “We’re Picking Up Your Fare” this New Years Eve.  Free transit service will be offered on all transit bus routes from 6 p.m. on New Year’s Eve until 3 a.m. For transit route and schedule information, users can visit City of Stratford.

Ottawa, ON

Ottawa Transit Group Shot 2009

Photo L-R: Alain Mercier, General Manager of Transit Services; Steve Monuk; Ted Wainright, MMolson Coors Canad and Cothers Against Drunk Driving; Councillor Alex Cullen; Mayor Larry O’Brien; Jeremy Majors, Molson Coors Canada

Molson Coors Canada is Taking You Home for the Holidays. That’s right, we’re sponsoring free transit programs on New Year’s Eve in several key Canadian cities and distributing over $8,000 in TAXIGUY Dollars to recognize and celebrate those that chose to make the responsible choice this holiday season. It’s our way of offering you a safe return home after holiday celebrations.

Molson Coors Canada’s Taking You Home for the Holidays campaign officially started Dec. 8 when we launched It helps raise awareness and applaud those who choose to drink responsibly and make the responsible choice during the holidays. The website allows users to customize an e-card and send a special message to a friend, family member or colleague to thank them for being a great friend, a designated driver or letting them crash on their couch.

This was but the first piece of our campaign. Since Dec. 15, we’ve been very active across the country.

Taking You Home for the Holidays includes the sponsorship of free transit service on New Year’s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. We’re also active in Quebec through our Molson Angels, as well as in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars – the National Taxicab Currency for Canada.

In fact, we’re spending over $130,000 to help raise awareness and support communities across the country in our effort to encourage responsible drinking this holiday season.

The holidays are a time when safe travel becomes that much more important because we often make a point of traveling to meet family, friends and co-workers in holiday social settings, so we’re proud to play our part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

The New Year’s Eve transit programs offer free public transportation on the transit system on New Year’s Eve to help ensure people get home safe after ringing in the New Year. It encourages everyone to plan to get home safe by letting public transit be their designated driver.

The Molson Angels’ mission is to educate as many consumers as possible about the benefits of planning their safe return home, whether that means taking a taxi, public transportation, or riding with a designated driver. This year, during the two weeks prior to the holiday season, the Molson Angels have been touring some thirty resto-bars in Montreal and Quebec City to distribute $5 discount coupons for taxi service to bar managers, who will distribute them to their customers upon request. This initiative will help the Molson Angels encourage consumers to make a responsible choice during a time of the year when alcohol consumption increases.

Since Molson Coors Canada is a founding member of TAXIGUY – a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number (1888TAXIGUY) – we’ve partnered once again to offer $5 TAXIGUY vouchers to customers as a friendly reminder to plan a safe ride home on during the holiday season. Molson Coors Canada employees are spreading the holiday cheer by visiting local licensed establishment in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, this holiday season to distribute over $5,000 in TAXIGUY Dollars.

As you can tell, we’re very active this holiday season. Help us spread the word. Encourage your friends, families and colleagues to make the responsible choice to get home safely after this holiday season. Cheers and Happy New Year! Carole

Tuesday, February 26th, 2008

Saskatchewan sales staff play their part to support Regina’s most vulnerable citizens


What a great – and brisk – night we had in Regina last Thursday as Saskatchewan’s sales staff, led by sales manager Devin Baxter, served up some fine Molson products, with all proceeds benefiting the Regina Transition House. In partnership with La Bodega Tapas Bar and Grill, Molson rep Craig Zimmer created an in-bar promotion with all proceeds from Molson sales at La Bodega’s outdoor Ice Bar, which Molson helped to build, going to the Regina Transition House. Sales from the evening raised almost $1000 and Molson donated an additional $2000, for a total of almost $3000 going to help Regina’s most vulnerable citizens. The Regina Transition House provides services and short term emergency housing to women and children fleeing violence. It has provided service to close to 12,000 women and children over the last 32 years, an average of approximately 400 people per year. Maria Hendrika, Executive Director of the Transition house, was in attendance and was overjoyed with Molson’s donation. This is yet another example of Molson employees proudly playing their part by getting out and helping the communities that they serve.