Posts tagged Raise a Pint

Friday, December 9th, 2011

Raising a pint (or bottle) for a Firkin good cause

We’ve launched our annual holiday campaign with The Firkin Group of Pubs, partnering with the student-founded and youth driven charity, Meal Exchange. Throughout the month of December, Ontario pub patrons can support Meal Exchange by purchasing a Molson Canadian or Molson Canadian 67/Sublime at any of the participating Firkin Pub locations across Ontario. For every pint or bottle “raised”, The Firkin Group of Pubs and Molson Coors Canada will each donate $0.25 to Meal Exchange.

This is the seventh year of the campaign which has raised over $125,000 dollars. These funds have supported local food banks in Ontario and funded public education programs on food security. With 31 pubs participating this year, our fundraising goal is set at $18,000.

One in eight Ontario households lack the physical and economic means to access sufficient, safe and nutritious food. While over 395,106 turn to a food bank each month for assistance, many more sacrifice their diets in other ways in order to make ends meet.

“Meal Exchange’s founding program made it easy for people to help alleviate hunger while dining on campus,” says Dave Kranenburg, Executive Director, Meal Exchange. “This campaign brings this same idea to life in the community and the money it generates will allow us to feed people today and increase their access to healthy food year-round.”

Student volunteers from Meal Exchange will be visiting the participating pubs during the campaign to speak with the Firkin staff about the important work Meal Exchange does to address food insecurity.

“Meal Exchange representatives visiting our pubs is a great way to increase awareness of the campaign as well as ensure our teams understand how their hard work during a very busy season can make a difference in local communities,” says Larry Isaacs, Director of Marketing, The Firkin Group of Pubs.

Pub patrons can support the fundraising campaign now until Dec 31st, 2011. To find a pub near you: http://www.firkinpubs.com/

Cheers!

Traci Shepheard, Molson Coors Canada, Larry Isaacs, The Firkin Group of Pubs and Dave Kranenburg, Meal Exchange kick off the 2011 campaign at Firkin on King in Toronto, ON

Monday, December 7th, 2009

Raise a Pint of Glory: Week Two

Raise a Pint of Rickard's 09 - Launch event

Week two of the #raiseapint (of Glory) campaign begins!  Help Molson Coors Canada, the Firkin Group and the Ontario Association of Food Banks (OAFB) reach our $20,000 goal this year.  For every pint of Rickard’s purchased at one of the 29 participating Firkin Pub locations in Ontario, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB.  Guests may also make non-perishable food donations at the pubs.

To help encourage folks to get out there and raise a pint, I’m prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) once a week until the end of the campaign on Dec. 25th.

Congrats to Forest Kenny from Toronto – our week one contest winner!

CONTEST DETAILS – Week Two

To enter for your chance to win a $50 Firkin Pub Gift Certificate this week (starting today, Monday, Dec. 7th), leave a comment on the blog telling us where YOU raised a pint to support the OAFB (was it at a Swan and Firkin? Owl and Firkin?) or re-tweet this post on twitter including this link: http://bit.ly/73DG31 and @MolsonTonia.  I’ll draw the winner next Monday a.m. Dec., 14th ).  Note: You must be legal drinking age to participate, no purchase necessary.

As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.

Cheers!

Monday, November 30th, 2009

Raise a Pint of Glory 2009

Raise a Pint of Rickard's 09 - Launch event

L-R: Paul Lipson, Rickard’s brand, Adam Spence, Ontario Association of Food Banks, Traci Shepheard, Molson Coors Canada

Last week we launched the 5th annual Raise a Pint of Glory Campaign with the Firkin Group in support of the Ontario Association of Food Banks (OAFB).  We kicked off the five week campaign at the Owl and Firkin in Markham, ON, with representatives from the three campaign partners.

Raise a Pint of Glory is a wonderful opportunity for pub patrons to support Ontario’s food banks by purchasing a pint of Rickard’s. For every pint ‘raised’, both the Firkin Group and Molson Coors Canada will donate $0.25 to the OAFB with a goal of $20,000. Guests may also make non-perishable food donations at the 28 participating Firkin locations in Ontario.

Adam Spence, Executive Director of the OAFB noted that this has been one of the most difficult years on record for Ontario’s food banks.  375,000 people are forced to turn to food banks each month, and the majority of food banks rely on the generosity of community members during the fall and winter holiday seasons to keep food on their shelves throughout the year.

This is a really important campaign, so to help encourage folks to get out there and raise a pint, I’ll be prizing a $50.00 gift certificate to Firkin Pubs (thank you Firkin friends!) and Rickard’s beer merchandise one a week for the next four weeks.

CONTEST DETAILS – Week One

To enter for your chance to win a $50 Firkin Pub Gift Certificate this week (starting today, Monday, Nov. 30th), leave a comment on the blog telling us about how YOU raised a pint to support the OAFB or re-tweet this post on twitter including this link: http://bit.ly/65GbCa and @MolsonTonia.  I’ll draw the winner on Sunday afternoon (December 6th). Note: You must be legal drinking age to participate, no purchase necessary.

As the Firkin folks say… You’ll have a good Firkin time for a great Firkin cause…..thanks for supporting the Ontario Association of Food Banks.

Cheers!

Raise a Pint of Rickard's 09 - Launch event

Larry Isaacs, Director of Marketing, Firkin Pubs and Traci Shepheard, Molson Coors Canada

Raise a Pint of Rickard's 09 - Launch event

Molson Coors Canada’s CEO and President Dave Perkins (left) dropped in to raise a pint

Raise a Pint of Rickard's 09 - Launch event