Posts tagged ProAction

Wednesday, June 5th, 2013

ProAction + Molson Coors = “John Bitove Sr. Award”

CB Proaction MCC Bitove Award

Photo L-R: Carole Berry, Molson Coors; John Bitove Jr.

I was asked to accept an award on our behalf, being naturally curious I set out to learn more about what we were receiving from ProAction. “The John Bitove Sr. Award” is  corporate recognition, ok I figured that out, but why were we, Molson Coors Canada, nominated? 

It turns out we have been involved since 1991, when ProAction began, and have been a part of “Cops helping Kids” ever since. These programs have bridged the gap and helped forge positive relationships between the police and the community where they serve.  ProAction has reached over 350,00 youth, funded over 1,000 police-initiated programs with a total value of $4,000,000 hours, which does not include police hours.

I was honoured to be in the company of such dedicated officers truly making a difference with our youth in our communities. The award is now proudly hanging in our reception area at Toronto Head Office.

Cheers! CaroleB 



Monday, June 8th, 2009

ProAction Cops for Kids – Own A Share

Proaction Pic 015, originally uploaded by Molson Blog.

It might seem a little strange to find me writing about a cops and kids program but one of our veeps of On Premise Sales – Roy Hryn, has been involved in the greater community with ProAction and this terrific cause. At Molson we support the volunteerism and efforts of our employees in making a difference in the greater community. I also had the distinct privilege to sit on the board of this wonderful organization for a period of time. It is tremendous to see the smiles on the faces of both the cops and the kids when they reflect about the programs that they have built in various communities. ProAction was founded in 1991 by John L. Bitove Sr. and it has grown to be the largest private donator of Toronto Police programs for at-risk youth. It has also opened chapters in Durham and Hamilton. Hats off the all those who have helped make a difference with ProAction and I know that they welcome more volunteers and donors. For $100 you can own a share in this worthy cause. C’mon out ! @MolsonFerg