For the second year in a row, our team in Moncton has teamed up with the food banks of New Brunswick to collaborate on Hunger Awareness Week fundraising efforts. This year our team came together to host a barbeque for more than 350 people, while offering brewery tours, hosting a live radio broadcast, and having members of the Moncton Wildcats hockey team onsite to sign autographs!
Hosted over the lunch hour, the event saw support from dozens of companies in the local business park, including many who donated corporately for the opportunity to host an NHL Playoff viewing party at the brewery during this year’s playoffs.
New this year, we added a Molson Give-R event hosted at Overtime Sports. That event also saw C103 broadcasting live, as well as a sampling of some of our new products. The night ended with a draw – done in collaboration with Food Depot Alimentaire – to send a lucky winner to Montreal next season to see the Canadiens host the Maple Leafs.
By the end of it, our team ended up raising more than $9,000 to support the local food banks!