Molson in the Community

Thanksgiving weekend marked the beginning of the 2008 Oktoberfest festival in Kitchener-Waterloo, the nine day, largest Bavarian festival in North America.  This year is the 40th anniversary of Oktoberfest, and Molson is one of the sponsors.

I’m from Waterloo, so Oktoberfesting is something I’ve enjoyed for many years.  This weekend I was super busy with family activities and didn’t make it to some of the great night events (next weekend, I’ll be out!). The  Molson Oktoberfest crew was at the Concordia Club on Saturday night — Anyone go? Would love to hear about it and see photos.  Concordia is one of my favourite venues!

On Thanksgiving Monday, I went to the Oktoberfest parade — best one to date!  Marching bands, great floats, and dancers…more pics.

At the end of the parade, volunteers collected donations and non-perishable food items for the Onkel Hans Food Drive, supporting the Food Bank of Waterloo Region.  Molson kicked off the annual Food Drive this year at Zhers last Saturday.  Nineteen volunteers (employees, friends and family of Molson), spent a full day collecting food and cash donations and raising awareness about the most needed items.  Molson raised $6,186.87 total CASH and 2,854.6 lbs of FOOD……which equals over 300+ filled beer cases!!!

Where were you Oktoberfesting? Planning to go this weekend? Hope to see you there!

Prosit!

From Left:  Dr. Jack Bishop, K-W Oktoberfest Fund-Raising Director and Todd Lewin, Molson Sales Director

One of my favourite ‘holidays’ takes place in my hometown of Kitchener-Waterloo, and I’m super happy to share the news that Molson and the K-W Oktoberfest Inc. announced a new three-year sponsorship agreement for the festival know for its beer, lederhosen and Onkel Hans!

To help kick-off the celebrations for this year’s fest, which will run from October 10-18, a reception was held at the Molson Canadian Hockey Haus VIP area at the Kitchener Auditorium during the Memorial Cup.

So what is there to do at Oktoberfest?  There are tons of events for all ages – day and night.  From the Thanksgiving Day Parade to Grillefests to Miss Oktoberfest, there’s something for everyone…and yes, they even have Oktoberflest Idol.

This year is the marks the 40th anniversary of the K-W Oktoberfest, and I’ll definitely be joining in the celebrations – anyone else?