Posts tagged Olympics

Monday, December 27th, 2010

2010…what a year…and onward we go

Molson Canadian Hockey House

Between Christmas day and New Year’s eve it’s always fun to read the papers and on line commentary related to the year that has passed. 2010 was one heck of a memorable year. For Molson Coors to have had Molson Canadian and Coors Light as the two official beers of the Vancouver 2010 Olympic and Paralympic games was not only special for those of us that were involved, but a great moment for beer drinkers coast to coast to coast as we connected through the games, our athletes and celebrations in bars, restaurants, neighbourhood and family get togethers at home and of course Molson Canadian Hockey House right in the centre of action in Vancouver. We were also so very proud of acquiring a Sustainability Star from VANOC for the sustainability acations at our brewery in Vancouver. It has also been very rewarding to have supported ten of our Canadian athletes in pursuit of their Olympic/Paralympic dreams. Their trials and tribulations live on and are now part of our Olympic/Paralympic and sport history and heritage. And…our employees in Vancouver “reported” on the 2010 games through their eyes with daily dispatches posted right here to the blog.

It was also a great year of connecting with communities across Canada through hundreds of charitable events and causes. This blog is a scrap book of the many community touch points throughout the year. A special shout out to @MolsonTonia and @MolsonMonique for the work they do with community leaders across Canada.

It all points back to our founder John Molson where our commitment to community remains today, John Molson said in his early days “we are all members of a larger community which depends on everyone playing a part”. This community commitment lives on today as we look to 2011 and celebrating 225 years of brewing in Canada.

Our employees, customers and beer drinkers coast to coast to coast in Canada know that Molson Coors is there to help them build and celebrate healthy active communities. A toast to the year that was and we look forward to great things in communities coast to coast to coast in our 225th year of brewing in Canada.  Cheers  ! @MolsonFerg

Sunday, March 21st, 2010

Vancouver 2010 Olympic and Paralympic Winter Games – Canada’s Games

As the Vancouver 2010 Paralympic Closing Ceremonies come to a close in Whistler, I just couldn’t resist a shout out to the Vancouver Olympic and Parlympic Organizing committee for such an oustanding accomplishment for all of us in Canada. John Furlong always spoke about this as “Canada’s Games” and it feels so much like that as we see the final celebrations tonight from Whistler. To our Canadian athletes, their coaches, families and friends… and to the world of athletes and visitors that came to our great land…thank you for this wonderful event and spirit of global harmony through sport. We are so proud as Canadians to have had the opporutnity to celebrate with the world in 2010 in Vancouver and Whistler British Columbia Cheers from all of us at Molson Coors – proud to play our part as official supplier of beer to the 2010 Games. @MolsonFerg

Tuesday, February 9th, 2010

Coming Soon: The Molson Coors Vancouver 2010 Dispatches

Molson Coors Vancouver 2010 Dispatches

I arrived in Vancouver yesterday, and it feels a little calmer than what I had expected, no major traffic jams to get downtown, or massive crowds on the streets. It is truly the “calm before the storm” feeling. I say that because you can see lots of visitors, media from around the world and their camera crews, you see the official VANOC vehicles roaming the streets. While it seems calm I sense the excitement and the trepidation of everyone I’ve met so far since I got here…the city is ready. Vancouverites are happy and it shows in their display  of hospitality everywhere, it will be without a doubt an exciting few weeks! And we want to bring you a piece of it by giving you an inside look at “our” Games.

As the official beer supplier of the Vancouver 2010 Winter Games, Molson Coors and our brands will be under the spotlight at the 2010 Winter Games, and our “Roving Reporter” employees will be bringing you the hottest news direct from Vancouver the site of the world’s most prestigious winter sports competition. You won’t see the sporting events highlight, we leave that to the partner networks,  what our employee will be sharing is their insight on our Molson Coors Games. You’ ll see what we do to support our customers, brands and retail events, some of  the action at the Molson Canadian Hockey House, our VIP gatherings and receptions at our Vancouver Brewery. The Dispatches will also bring you exclusive interviews with our Molson Canadian/Export Fund Champion athletes, and much, much more.  Don’t miss the Dispatches! Every weekday, beginning on Thursday Feb 11, 2010.

Oh yes, if there’s anything you’d like us to report on about “our” games, sort of a special request, please let me or any of us on the team know and we’ll do our best to bring it to you.

Sebastien – @MolsonSeb

Go Canada Go!

Monday, October 19th, 2009

Paralympian Jean Labonté Visits Molson Coors in Moncton


From left; George Leblanc, Mayor of Moncton; Jean Labonté Canadian Sldge Hockey Team; Steve Dykeman, Molson Coors Regional Sales Manager, N.B. and P.E.I. and Clarence Sweetland, mayour, Town of Riverview

Last week, I had the pleasure to accompany in Moncton one of our Canadian athletes Jean Labonte. Jean is a Paralympian and Captain of the Canadian Sledge Hockey Team. As an official supplier to the Vancouver 2010 Winter Games, as well as a sponsor for the Paralympics, we introduced the Fund a Champion campaigna few months ago and committed up to $20,000 each to 10 athletes from across Canada, to help them close the competitive gap in their respective sports heading into the 2010 Olympic Winter Games. One of those athletes is Jean Labonté and he was our guest for this two day visit in Moncton. An important part of the program is to engage Molson Coors employees with Canadian athletes in the months leading up to the Vancouver Games next winter. So it was the primary reason why Jean was in Moncton, but while in town we took the opportunity to raise awareness of the upcoming Olympics and Paralympics and demonstrate the sport of sledge hockey. As part of Jean’s visit, Molson Coors also made a $5,000 donation to the Moncton Wheelchair Sports Association to help support sports activities for the physically disabled in the area.

So Jean’s visit was a busy one indeed. It began on Wednesday afternoon with a private tour of our brewery in Moncton lead by its brew master, David Hamel. The visit was followed by a “meet & greet” with all of the Moncton employees in the Brewery’s hospitality room. Jean had the opportunity to discuss with them about the life and preparation of an athlete in the months leading to the Games and talk about Sledge Hockey. Then we went on to dinner where we hosted Jean and some of our key local stakeholders and business partners. Amongst the many guests present George Leblanc, Mayor of Moncton and Clarence Sweetland, the Riverview Mayor. After dinner Jean and I went for a beer at one of our good customers in Moncton where he and I got to know each other a little more and share some good laughs.

On Thursday morning, we gathered at the University of Moncton arena to present our $ 5,000 donation to the Moncton Wheelchair Sports Association which Jean and Steve Dykeman, Molson Coors Regional Sales Manager for N.B. & P.E.I. presented to its President Peter Cameron. Peter was not only happy to receive our donation but also to meet Jean and discuss with him about sledge hockey. That was an important discussion since the Association plans start their own sledge hockey team.

Left; Jean Labonté and Steve Dykeman, Molson Coors Regional Sales Manager N.B. & P.E.I. presented Peter Cameron (center) $ 5000 donation to the Moncton Wheelchair Sports Association

Left; Jean Labonté and Steve Dykeman, Molson Coors Regional Sales Manager N.B. & P.E.I. presented Peter Cameron (center) $ 5000 donation to the Moncton Wheelchair Sports Association

Following the usual photo op, we arranged for the media, we were joined by some of Molson Coors sales representatives and players of “les “Aigles Bleus” the men and women’suniversity hockey team. It was for all a first try at playing hockey on a sledge and no matter if you were young, old, athletic or not so much, it proved to be quite challenging at first. But with Jean’s advice and coaching all were able to quickly get the hang of it and maneuver their sledges well enough to engage in a friendly game. I myself got on the ice and experienced sledge hockey…In my short shift I managed to score a goal, not a “highlight reel candidate” but still… Then I quickly came to the conclusion that I couldn’t keep up the pace with Jean and the younger athletes on the ice, so I opted to stick to my defensive zone and guard our team’s goal.

Jean and players of the “Aigles Bleus” men and women’s université de Moncton hockey team getting ready for face off in presence of the local media.

Jean and players of the “Aigles Bleus” men and women’s université de Moncton hockey team getting ready for face off in presence of the local media.

Game on!

Game on!

Molson Coors sales representatives and players of the “Aigles Bleus” had a great time playing a sldge hockey game with Jean Labonté

Molson Coors sales representatives and players of the “Aigles Bleus” had a great time playing a sldge hockey game with Jean Labonté

It was a whirlwind visit but all who met him were very pleased with his visit and Jean was very pleased with the hospitality he received in Moncton. Some news fans who might be in attendance cheering for Jean and his teammates at the upcoming World Sledge Hockey Challenge in nearby Charlottetown, Nov 17-21. I sure am now a fan of our sledge hockey team and plan to follow them closely all the way to the Games. I told Jean I was going to be at the final gold medal game of the Sledge Hockey in Vancouver on Saturday March 20, 2010 and I semi-jokingly turned back to him and asked if he would be there? I have no doubt that he and the entire team is committed to do whatever it takes to be there…

Cheers to our Canadian Sledge Hockey Team!

Sebastien – follow me on Twitter @MolsonSeb

Wednesday, February 11th, 2009

Get some Face Time at the 2010 Winter Games!

The wait is over!  It’s time to reveal what’s under the curtain!

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As you may know, Molson is an Official Supplier of the 2010 Winter Games in Vancouver, and today we’re launching the Molson Canadian 2010 Mural Project out at Molson’s Kitsilano brewery in Vancouver. Many people were commenting yesterday online about the huge black curtain covering the brewery along Burrard St., prompting Ferg, to take a photo and write a quick note about it.

So….drum roll please…..

The Molson Canadian 2010 Mural Project (#2010MolsonMural):

Molson Canadian 2010 Mural Project

A GIANT mosaic canvas of individual pictures will cover almost 4,000 square feet of the Kitsilano brewery in Vancouver. Thousands of Canadian’s faces will make up the mural, and as the photos are gradually collected over the next few months, a surprise Olympic themed image and message will slowly emerge – the final ‘reveal’ will be on the eve of the Games!  We’re inviting Canadians (of legal drinking age) to upload their personal photos to help us create a nation’s worth of support for Team Canada at the Games.

Let’s do it Canada!  Let’s welcome the world to Canada in a truly unique way.  You can upload your personal photo at Once your image is uploaded onto the mural, you will be sent a personal set of mural “coordinates” enabling you to find your photo in the sea of other Games fans on the digital version of the mosaic.

The final mural will remain on the brewery wall during the Games, and the image will be made available for purchase as a poster with proceeds donated to the Canadian Olympic and Paralympic Teams.

More pics and video to come of the launch out in Vancouver as the day goes on.  Can’t wait to see your ‘face’ at the Games! :)