Posts tagged Newfoundland Labrador Liquor Corporation

Tuesday, October 19th, 2010

Molson Coors Canada Plays its Part with Hurricane Relief Donation Program

 Molson Coors Canada is at it again, which isn’t surprising since we love to play our part wherever we can! I’m also ecstatic to be the one blogging about it, and you’ll see why:

On Otober 12th, the team in St John’s announced a 3-week hurricane Igor initiative to assist with relief and rebuilding efforts in the province.  Molson Coors partnered with the Newfoundland Labrador Liquor Corporation (NLC), and will donate $0.50 for every 6-pack of Molson Canadian or Coors Light sold to the Canadian Red Cross.

To help kick start the initiative, Brian Harriman, Molson Coors Canada, presented a $10,000 cheque to the Canadian Red Cross today at the Howley Estates Liquor Store in St. John’s.

 “At Molson Coors Canada, we believe in supporting the communities in which we work and live,” explains Brian Harriman, Vice-President Market Development, Atlantic, Molson Coors Canada.  “We hope to see this program help provide community members with relief support and also provide funding to restore recreational facilities that were damaged during the Hurricane.”

Feeling charitable? We’d love for fellow Canadians to help play their part too.  Canadians wishing to make a financial donation to Hurricane Igor Relief may give online, call  1-800-418-1111, or contact their local Canadian Red Cross office.  Cheques payable to the Canadian Red Cross and earmarked “Hurricane Igor Response” can also be mailed to the Canadian Red Cross, Donation Processing Centre, PO Box 39, Saint John, NB, E2L 3X3.

Cheers all.