This year, our Nova Scotia team partnered with the city of Halifax on both of their marquee long weekend events for Canada Day and Natal Day.
Each concert sees thousands of people show up to the Dartmouth waterfront, and while the location is ideal for hosting a concert, it doesn’t have an abundance of parking or access for those trying to get in from various locations across the city. Enter Molson Coors’ Responsible Drinking program:
This Natal Day, our Responsible Drinking team piloted a program with the city’s Metro Transit division, making the Halifax-Dartmouth Ferry Service free on the day of the event. Starting at 6am, and continuing on until 1:30am the following morning, anyone could access the ferry free-of-charge AND get a transfer to continue by bus the rest of the way home.
In all, the city estimates that approximately 11,000 people took part in the complimentary service!