Posts tagged Molson Coors Community Cheer

Tuesday, September 20th, 2011

Molson Coors’ Community Cheer can help your community cheer!

Does your community rink need a new roof? The local baseball field new fencing? Want to start a program that gets people up and moving? Launching today, our new Molson Coors Community Cheer program just may be the answer. Together with the voting support of Canadians, the program will donate up to $1 million to support projects and initiatives across Canada that help promote a healthy, active lifestyle in local communities.

How it works:


Molson Coors Community Cheer was built on 225 years of community involvement in Canada dating back to our founder, John Molson. His belief that we are all members of a larger community with a role to play remains unchanged today and we hope to continue to do our part by supporting worthwhile initiatives through Community Cheer.

Canadians can apply for a Community Cheer donation at The application process runs until January 5, 2012, and is open to community focused initiatives that aim to bring people together to be physically active, such as the construction or improvement of sports and recreation facilities or a community program that motivates physical activity.

Applicants who meet all specified criteria will receive a project page, and that’s when the cheering begins. From January 6, 2012 to February 1, 2012, Canadians will be able to “cheer,” or vote online, for the project that they would like to see receive funding. The initiatives that receive 225 cheers, from supporters will be eligible for funding.

Successful recipients of funding will be announced on March 1, 2012, and a minimum of 20 projects will receive funding in 2012. Additionally, we’ll be hosting local celebration parties for all recipients to thank supporters and give cheers to healthy, active communities.

We hope you’ll cheer along with us! Cheer on Facebook