Posts tagged Molson Canadian Red Leaf Project

Tuesday, May 22nd, 2012

Our Beer Print in Action with Molson Coors Chief Corporate Responsibility Officer, Bart Alexander

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Bart Alexander, Chief Corporate Responsibility Officer, Molson Coors Brewing Company volunteering with Molson Canadian Red Leaf Project at Brick Works in Toronto, ON.

What would you call a day when you got up early, planted some trees with friends and co-workers and then celebrated with an ice cold Molson Canadian beer?  For me it was awesome, a day bringing together the best of Canada for this visitor from Denver, Colorado.  In fact, the day was sponsored by the Molson Canadian Red Leaf Project in partnership with Evergreen.  The Red Leaf Project launched in 2011, planting over 100,000 trees  to help make our awesome land (in Canada), even better.  Almost 1000 Canadians volunteered at 10 park projects last year, and this summer, the brand will increase its impact by tenfold – 100 projects!

As Chief Corporate Responsibility Officer for Molson Coors, I know that we make both positive and negative impacts on people and the earth.   We call that “Our Beer Print” – just like a beer leaves a mark on the table or coaster, we leave our mark.  Much is positive – such as the good times we spend together over beers, the jobs we create, and the contributions we make to our communities.  Some is negative – like alcohol abuse or discharges and accidents in our breweries.

We are dedicated as a company and as a collection of people to do all we can to grow our positive beer print and shrink our negative beer print.   This means we commit to be an ethical and well governed company, that sells quality products marketed responsibly, committed to environmental sustainability, investing in our people and the communities where we live and work, and taking our best practices to our suppliers and retailers.  It also means that we can help connect people to make a difference – just like we’re doing with the Molson Canadian Red Leaf Project.

We know that our people appreciate our progress, ranking us as one of the top places to work in Canada.  And we believe that beer drinkers care as well, as demonstrated by the participation in Red Leaf Project.  We look forward to seeing that participation grow in 2012.

We’re devoted to improving Our Beer Print in Canada and every market in the world where we brew and sell our products.  So, next time you enjoy one of our brews, be it Canadian or an Coors Light or Rickards, taste our passion to refresh you and the world.

Cheers to you and your responsible choices!

To register/learn more, visit Molson Canadian on facebook

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Wednesday, October 5th, 2011

Making our land (and shorelines) even more Awesome

Great Canadian Shoreline Cleanup/Red Leaf Project - Vancouver

Vancouver – Kits Beach

A busy couple weeks of  Great Canadian Shoreline Cleanups with Molson Canadian Red Leaf Project are coming to an end with our last event in St. John’s NFLD tomorrow!

Across the country we hosted 12 cleanups where Molson Coors employees and consumers joined together at their local shoreline to spend a couple hours making our land even more awesome!  Thanks to all the volunteers!  Some photos from the Halifax, Moncton and Vancouver cleanups below.

Great Canadian Shoreline Cleanup/Red Leaf Project - Halifax

Molson Coors crew in Halifax

Great Canadian Shoreline Cleanup/Red Leaf Project - Halifax

Gorgeous s Point Pleasant – Halifax

Molson Canadian Red Leaf Project and Great Canadian shoreline cleanup - MONCTON

Molson Coors Crew in Moncton

Molson Canadian Red Leaf Project and Great Canadian shoreline cleanup - MONCTON

Cleaning up Aboiteau Beach, Moncton

Great Canadian Shoreline Cleanup/Red Leaf Project - Vancouver

Kits Beach, Vancouver

Thursday, September 22nd, 2011

Cleaning up Canadian Shorelines with Molson Canadian Red Leaf Project

September continues on and it’s a busy one at Molson Coors as we host 12 Molson Canadian Red Leaf Projects across Canada in partnership with the Great Canadian Shoreline Cleanup.

Thank you to all volunteers who took a few hours of their weekend and got their hands a bit dirty.   Reports and photos are coming in this week from each event…details from Toronto and Calgary first. Cheers.

Woodbine Beach Park, Toronto

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - Woodbine Beach Park, Toronto

Approximately 300 volunteers gathered to clean up the shoreline and surrounding area of Woodbine Beach Park.  We collected 677 kilograms of garbage! The hardworking Molson Canadian Red Leaf volunteers did some “good” and then received some “awesome” with tickets to the Casby awards!

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - Woodbine Beach Park, Toronto

Elbow River, Calgary

Red Lead Shoreline Clean up - Sept 17, 2011 - #2

40 volunteers gathered to clean the Elbow River Pathway in Calgary. Over 35 bags of garbage were collected by Molson employees and Red Leaf Project Volunteers.

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - Elbow River, Calgary

Monday, September 12th, 2011

Kicking off Great Canadian Shoreline Cleanup in Toronto with Molson Canadian Red Leaf Project

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - TORONTO

Our first Great Canadian Shoreline Cleanup (GCSC) took place last Wednesday in Toronto, ON at Marie Curtis Park. Approximately 60 Molson Coors employees rolled up their sleeves and spent two hours cleaning up the park which includes a beach area right on Lake Ontario.  After getting our hands dirty and collecting some interesting items, the team celebrated “doing some good” with some “awesome” = cold beers :)

This was the first of many shoreline cleanups coming up this month as part of Molson Coors Water Stewardship Month and a continuation of the Molson Canadian Red Leaf Project, a national sponsor of the GCSC.

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - TORONTO

We hope you’ll join us for a Red Leaf Project/Shoreline Cleanup! Check our website to find the location nearest you.   Not one in your area?  Click here to join or organize your own in your community.  Cheers!

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - TORONTO

Cleaning up the park!

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - TORONTO

L-R: Gerald Butts, CEO WWF Canada with Tonia Hammer, Community Relations and Dave Perkins, CEO and President, Molson Coors Canada

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - TORONTO

Joanna Barrington and Hadley Archer, WWF Canada

Molson Canadian Red Leaf Project/Great Canadian Shoreline Cleanup - TORONTO

Cheers!

 

Thursday, September 1st, 2011

Join us for a shoreline clean up…stay for a beer with Molson Canadian Red Leaf Project

Toronto - Woodbine Beach

After a summer of successful community greening initiatives, the Molson Canadian Red Leaf Project is continuing through the month of September (Water Stewardship Month at Molson Coors Brewing Company).  Red Leaf Project is a national sponsor of the Great Canadian Shoreline Cleanup (GCSC), a conservation initiative that promotes understanding of shoreline litter issues by engaging Canadians to rehabilitate shoreline areas. This fall we will be hosting shoreline cleanups across Canada as part of Molson Canadian’s ongoing commitment to give back to the land through tree planting, community park projects and shoreline cleanup efforts.

We hope you’ll get your hands a bit dirty and join us for a shoreline cleanup…and then stay for a cold beer! Cheers.

See below for the locations, and remember, if there isn’t one near you, click here to join or organize your own in your community. Hope to see you there!