Tuesday, January 26th, 2010
The Molson Canadian 2010 Mural Project is complete! Over 13,000 Canadian faces represent the final tribute to Team Canada in a giant mural showcased at our Kitsilano brewery in Vancouver.
A little background:
Beginning last February we asked Canadians of legal drinking age to show their support for their 2010 Olympic and Paralympic athletes by uploading an image of themselves cheering on Team Canada. Throughout the year faces were added to the mosaic in four stages, eventually revealing the final image of a Canadian fan draped in a Canadian flag along with the message “Spirit of the Games”.
The 2010 Mural Project in its 4 Stages
Those who submitted their photograph online have received a personal set of mural coordinates enabling them to find their individual photo in the digital version of the giant mosaic. These can be found at: http://www.2010muralproject.ca
And the best news? Molson Canadian also announced that $175,000 has been raised for the Canadian Olympic and Paralympic Teams through a $1 corporate donation made to Own the Podium for each photo added to the Mural Project and more than $160,000 raised through the Give’r For Team Canada promotion.
The final mural will remain in place for the duration of the 2010 Winter Games, and is clearly visible to anyone entering downtown Vancouver via the Burrard Street bridge located next to the brewery. A poster version of the mural is available for purchase with the additional proceeds donated to the Canadian Olympic and Paralympic Teams. Those interested in purchasing can visit Shop Molson for details.
THANK YOU to the thousands of Canadians who submitted their headshots helping us support our Canadian athletes AND create the nearly 4,000 square foot mural. Are you on the mural? What are you coordinates? I’m at 52 x 44.
Sunday, February 15th, 2009
Last Tuesday we launched the Molson Canadian 2010 Mural Project at the Molson brewery in Vancouver – creating Canada’s largest photo mosaic to celebrate the 2010 Winter Games.
Here are a few of our photos and video clips from the event in Kitsilano, and you can check out other awesome blog coverage from Tris Hussey, Media2o Producations, Kitsilano.ca, and Miss604
Don’t forget to upload your photo!
Molson employees from the Vancouver Brewery and Office
Dave Bigioni, Brand Director, Molson Canadian
Molson employees from across Canada are the first 250 photos on the mural
Wednesday, February 11th, 2009
The wait is over! It’s time to reveal what’s under the curtain!
As you may know, Molson is an Official Supplier of the 2010 Winter Games in Vancouver, and today we’re launching the Molson Canadian 2010 Mural Project out at Molson’s Kitsilano brewery in Vancouver. Many people were commenting yesterday online about the huge black curtain covering the brewery along Burrard St., prompting Ferg, to take a photo and write a quick note about it.
So….drum roll please…..
The Molson Canadian 2010 Mural Project (#2010MolsonMural):
A GIANT mosaic canvas of individual pictures will cover almost 4,000 square feet of the Kitsilano brewery in Vancouver. Thousands of Canadian’s faces will make up the mural, and as the photos are gradually collected over the next few months, a surprise Olympic themed image and message will slowly emerge – the final ‘reveal’ will be on the eve of the Games! We’re inviting Canadians (of legal drinking age) to upload their personal photos to help us create a nation’s worth of support for Team Canada at the Games.
Let’s do it Canada! Let’s welcome the world to Canada in a truly unique way. You can upload your personal photo at http://www.molsoncanadian.ca/2010muralproject/ Once your image is uploaded onto the mural, you will be sent a personal set of mural “coordinates” enabling you to find your photo in the sea of other Games fans on the digital version of the mosaic.
The final mural will remain on the brewery wall during the Games, and the image will be made available for purchase as a poster with proceeds donated to the Canadian Olympic and Paralympic Teams.
More pics and video to come of the launch out in Vancouver as the day goes on. Can’t wait to see your ‘face’ at the Games!