Posts tagged MADD

Wednesday, December 16th, 2009

Here’s To Responsible Choices


At this time of year there is raised awareness about the need for people to think about making responsible choices. Even Santa, who we’ve got to assume is much older than the required legal drinking age, can spread the good message about responsible choices. I think there is greater awareness given the amount of festive joy, hospitality, visiting and travel that takes place around the holiday season. People have a chance to reflect upon the year over a glass of beer with family, friends and neighbours. Although Molson Coors

tends to promote responsible choices throughout the year, we also  focus on the holiday season as a time to raise further awareness for responsible choices. This holiday season we will encourage our employees to ensure that they are making responsible choices as well as spreading the word to customers and beer drinkers from coast to coast to coast. Our on line jingle heads message allows you to have some fun in spreading this important message. We also continue our partnership with Taxi Guy for a convenient way to ensure a safe ride home is at your finger tips. In several municipalities across the country we’ll assist with “free ride home” on New Year’s eve. From all of us at Molson we wish you a safe and joyous holiday season. Here’s To Responsible Choices. Cheers @MolsonFerg

Tuesday, September 2nd, 2008

Back to School…Here’s To Responsible Choices

The Molson team is delighted to be heading to the Humber College north campus this morning to join with our partners at the Student Life Education Company to launch the 2008 campus initiative to promote responsible choices.  This year we have evolved the web tool to include an avatar and a chance to send an ecard to friends and family. Enjoy all the details at here’s to my choice .com.

Here’s to Responsible Choices !

Thursday, May 15th, 2008

Arrive Alive Kick Off

Responsible Drinking 022

From left: Carole Berry, Molson, Anne Leonard, OCCID and Justin Raymond, Taxiguy

Last week was the annual arrive alive DRIVE SOBER campaign kick off at the Toronto Police Service Headquarters. The Ontario Community Council on Impaired Driving (OCCID) started this campaign (now in its 20th year!) to help drivers make the decision not to drink and drive, preventing senseless injuries and saving lives.

Molson, along with other organizations (Ministry of Transportation adn The Beer Store.), is a proud partner of OCCID.

Video:  Anne Leonard and Shelly Timms from OCCID

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As the first long weekend approaches, I thought it would be appropriate to also write about a great organization that Molson has been working with for over 10 years – Taxiguy

Taxiguy is an amazing organization that focuses on getting people home safely.  How does it work?

  • You call one easy-to-remember toll free number – 1-888-TAXIGUY
  • In 700 cities across Canada
  • Automatically directs caller to nearest cab company

A very unique service that Taxiguy offers is its Taxi Dollars Program – taxi currency that can be redeemed as a fare.  It works just like a gift certificate… see the video below! 

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Justin Raymond is the creator of Taxiguy, and he kindly agreed to do a quick interview with me at the arrive alive kick-off about Taxiguy.

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As a final thought…for those of you who have children, friends, nieces, nephews, etc.  in university and college…maybe instead of sending them money for groceries or gift cards for their birthdays….send them a safe ride home — taxi dollars! 

Have a great long weekend….Cheers :)