We’ve always known that being a great beer company involves more than just brewing.
In that tradition, we couldn’t be prouder to be the first beer company in Canada to feature a stamp of responsibility on our products. You’ll start to see it on packs of Molson Canadian, Coors Light, and Molson Dry in Ontario and Quebec. Eventually, you’ll see it on all our packs, everywhere.
The stamp is a symbol of our commitment to four major areas of responsible production, sale and consumption of the beer we’ve always been proud to call our own. It’s also an invitation to all Canadians to stand with us in taking these issues of responsibility to a new level of prominence.
Our icons have also been made available to other brewers in Canada! Over the course of the next few months, brewers like Picaroon’s Traditional Ales, Cassel Brewery Company and Village Brewery will join and feature their own versions of the icons as well.
And now that our commitment to responsible choices is right where you can see it, we want you to know exactly what it means. For more info check out Responsible Choices.
Here’s to Responsible Choices,