With increasing global demands on fresh water supplies, it is becoming more and more important that we play our part in water conservation. By conserving water, we shrink our negative Beer Print and increase our positive Beer Print!
As one of our most important beer ingredients, we care about Every Drop of water we use and Every Ripple of its impact in our communities and supply chain. So we have set an ambitious goal to improve our breweries’ water efficiency by 20% by 2020.
With our 2020 water efficiency goal in mind, our work up to now has made some great progress! From 2008 to 2012, our water efficiency projects have saved approximately 504 Olympic-sized swimming pools of water!
We also have a long history of working with our local stakeholders to try and solve water challenges, including:
- Co-founding the Clear Creek Watershed Foundation (CCWF)
- Setting up water focused forums in Tadcaster, Alton and Toronto
- Helping to secure our supply of barley and other vital ingredients through LEAF (Linking Environment and Farming) and our own Molson Coors Growers Group
Our latest water-related project is in Bihar, India, close to our Cobra Brewery. We are working with Water For People to build a toilet block, hand washing facility and fresh water pump. This will dramatically improve the well-being of the community and reduce life threatening diseases in this vibrant but underprivileged part of India.