Posts tagged Holiday

Friday, December 19th, 2008

Molson teams up with Crime Stoppers for the Holiday R.I.D.E spot check

RIDE Launch 2008

For a few years Molson has had the privilege in partnering with Crime Stoppers for the launch of the Toronto Holiday R.I.D.E program. This is just one initiative in our Responsible Choices campaign, our way of celebrating everyone who chooses to make sure all their holiday memories are good ones.

As we headed down the street, I said to Carole and Will from Molson, “Maybe they are going to be late, it is almost 7:30!” As soon as I said 7:30, in a blink of an eye, the Police RIDE Team was set and ready to go.

We had a small glimpse of Toronto’s finest in action during the spot check; it was something to see how they turn a stretch road into a mini command centre, with lights flashing, and bright pylons out to mark where vehicles need to pull over, the command centre situated in the middle and the R.I.D.E team in a manner of minutes out on the street to greet the first cars.

The Molson team was on hand to give out scrappers to a number of drivers who were making Responsible Choices this evening.

RIDE Launch 2008

Toques off to Toronto Police Services and all other Emergency Services personal across Canada as they keep our roads safe not only for the Holidays but throughout the year.

RIDE Launch 2008