Thursday, December 16th, 2010
Social media enthusiasts and friends will come together tonight for the third #HoHoTo event at the Mod Club on College Street. It all started in 2008 when a group of friends started talking on Twitter about the plight of the hungry in Toronto. It has grown into a terrific catalyst for raising awareness about the Toronto Daily Food Bank and really making a difference for those in need. The event has raised more than $80,000 and collected around four tons of food for the hungry.
Some facts about Toronto and the Daily Bread Food Bank:
- In Toronto, people just like you made more than a million visits to food banks last year.
- Food bank use is growing – up 15% nationally in 2010 over 2009.
- More than 34% of the people relying on food banks in the GTA are children
- The median monthly household income in Toronto is only $1,000.
It’s a great holiday party that helps make a difference in our community. Cheers to all the volunteers and supporters of this year’s www.hohoto.ca …At Molson Coors Canada we’re Proud to Play our Part… cheers @MolsonFerg. I know that @MolsonTonia and @MolsonMoffat will be tweeting from the event. Chat then.
Wednesday, December 17th, 2008
On Monday night @MolsonFerg and I attended #HoHoTo at the Mod Club in Toronto — an interactive holiday party for all the “geeks, phreaks, webheads, twitterfiends, techies, media, marketing, and PR types and all their friends” (hohoto.ca). Seeing that I consider myself one the these “types”, I bought my ticket early and eagerly anticipated a night of holiday cheer with good friends and new friends. Plus, a HUGE bonus to this event is that all proceeds from the ticket sales, raffle sales, photobooth, etc. go to The Daily Bread Food Bank!
During the week leading up to #hohoto, I had been mentioning it to people at Molson. To my delight, our Chief Legal and Public Affairs Officer, Scott Ewart, heard me go on (and on!) about #hohoto and wanted to help out. The goal of the campaign was to raise $25,000 (a challenge from Mayor David Miller), and just as Ferg and I were leaving the office for the Mod Club, Scott said that it would be tragic if the event was just short of the goal…so he gave us a license worth $2000 “if we needed it”. After a quick chat with the organizers the next morning, we topped up the total and #hohoto reached the goal! $25,000 to the Daily Bread Food Bank.
Some of the MANY photos from the night:
@alexaclark and @MolsonFerg
Bar skin – so cool (request a song via twitter)
Everything at #hohoto was interactive – it was streamed live to the web and displayed flickr photos, youtube videos and twitter posts. Tweets were posted on huge video screens at the club.
@MolsonFerg, @kaisalech, me (@toniahammer)
I had a great time at the event as did many others. Kudos to all the organizers and the attendees for their community and holiday (and party) spirits.
Molson…Proud to Play our Part. Cheers and Happy Holidays!