Molson in the Community

Photo L - R: Steve Dykeman, Regional Manager NB/PEI, Molson; Jean-François Damphousse Director of Hockey Administration, Dieppe Commandos

The giving continued on Sunday when I presented a $10,000 donation to the Dieppe Commandos Education Fund at the team’s home game.  These funds will go to help members of the Maritime Junior A team offset their education costs if they achieve pre-determined academic goals.

This is our third year of the partnership and we are proud of our association with this great organization.  They will be hosting the Fred Page Cup in 2009 and we will be behind them all the way.

Team Canadian Forces faced off with Team Molson for a ball hockey game to break in the new hockey surface located on base in Shearwater, Nova Scotia.  The day was warm, maybe too warm for Team Molson as we lost 10 - 5.  I think a re match is called for, what do you think?   

What a great way to help raise dollars, $6000.00 dollars to be exact, towards this wonderful cause.  This donation will help to build one of the first Gold LEED (Leadership in Energy and Environmental Design) designated recreation facilities in Ontario.

Way to go Kevin and Rob.

On Wednesday Molson Canadian launched it’s True Fan Campaign which rallies hockey fans to show their support for their favourite post-season hockey team by growing playoff beards!  Pretty fun, right?  Well, here’s the best part:

In exchange for growing their beards, participants are being encouraged to gather pledges from friends, family, colleagues, etc. which will be donated to the Canadian Hockey Foundation.  The funds raised will support the future development and delivery of Hockey Canada programs and activities such as supporting women’s hockey, improving coaching resources and prepping players for international competitions.

What a great way to support your favourite team and the future of hockey in Canada!  Good luck to everyone….can’t wait to see some beards around the office here in Toronto.  By the way…ladies, you can participate by growing a virtual beard at www.molsoncanadian.com

What team are you supporting and how much can your hair raise? Download your playoff beard pledge form

Molson….proud to play our part.

I had received a note from Bruce Touzel in the US raving about a new hockey mask that he had purchased and was going to wear in his next game. Obviously living in the USA reminiscing about Canada and our renowned national sport, Bruce had a special place in his heart and fond memories of the Molson long standing association with hockey in Canada (editorial perspective there obviously!). The mask looks great Bruce. I hope it has brought you some luck on the ice and refreshment post game.  Thanks for sending in the pictures. Cheers.