Posts tagged giving back

Wednesday, August 28th, 2013

Michael Coss with “Courage to Come Back” is at it again…

Michael Coss Coquitlam

If you follow our community blog you will be familiar with a few stories about the miraculous recovery of Michael Coss after a terrible accident seven years ago that caused a brain injury and total immobility at the time. Michael has continued to fight back from days when he and his family were told that he would never walk again. He shared this story with me this week. I promised Michael that I would post this for him. As we step into Our Beer Print month at Molson Coors, it’s a natural fit to shine a light on this terrific story about a man who had the courage to come back. Cheers Michael !

Saturday, September 7th will see a more DIVERSE group of hikers take to the trail for the 4th Annual Coquitlam Crunch Challenge.

On Saturday, September 7, Michael Coss and event founder Alex Bell invite Tri-City residents to come out for the Crunch Challenge to help demonstrate the power of community and show how much more is possible when we embrace diversity. The hike-a-thon is a fundraising event to build an Embracing Diversity Community Fund with the Coquitlam Foundation.

Using just a cane, brain injury survivor and activist Michael Coss will take on the Crunch to help Bell launch a new participation category encouraging people with mobility challenges to join the event and enjoy the trail. Once told he would never walk, talk or feed himself independently again, Michael’s motto is ‘Anything is possible, when you believe’. Just a year out of his wheelchair, Michael says, “I am pumped…” to be using just a cane to take to the trail and lead the way for people with mobility barriers to participate in the event.

Michael is on his own journey to ‘Anything’s Possible”. After suffering a Traumatic Brain injury in a 2006 MVA, Michael’s family was told he would never walk or talk. Since that time, Michael has become a published author, from his hospital bed Michael was the biggest individual fundraiser for the 2007 Rick Hansen Wheels in Motion campaign, participated in two Terry Fox events and has launched a foundation to raise funds for rehabilitation options for brain injured children. Michael is pleased to have ‘divorced’ his wheelchair soon after winning the 2012 Courage to Come Back Award for Physical Rehabilitation. A former Coquitlam resident, Michael is an inspiration to many as he shares his message of “Anything is possible, when you believe.”

The Crunch Challenge continues to offer two additional participation categories: as early as 6:30 a.m. “Make-It-or-Break-It” challengers may start in pursuit of a personal best or the top spot by completing as many ascents as they can in a 12 hour period, then Recreational Category registration starts at 9 a.m. for participants wanting to enjoy the trail and support the idea of a welcoming and Diverse community.

The Crunch Challenge starts on the trail alongside the Lacrosse Box parking lot (behind Scott Creek Middle School), but Coss will arrive at 10 a.m. for a ‘Meet and Greet’ outside Northside Church at Lansdowne and David. The ‘Path to Anything’s Possible’ will officially launch at 10:30 a.m. once Bell hikes up from below to join Michael for the opening.

Using only a cane, Michael will make his way step-by-step from David, past the dog park and up to Bramblewood Elementary. Proceeds from the Crunch Challenge go to build a Community Diversity fund with the Coquitlam Foundation. Suggested donation is $20 per participant.

For details please see or email queries to

PHOTO CREDIT – Craig Hodge


Tuesday, December 30th, 2008

Looking back at 2008

“Tis the season” for those year-end review stories, so we thought it would be fitting to try to capture some of the great work Molson and its employees have done in the past 12 months to help benefit community organizations in towns and cities all across Canada.  With the holidays about to end, there’s still time for all Canadians to make a contribution in 2008 to their own communities. That being said, to help play our part, I’ve listed some details about the great organizations and individuals that we’ve been privileged enough to work with in the past year.  We hope you’ll consider sharing a little of yourself this holiday with those less fortunate.

Some of the organizations and initiatives that stand out for me in 2008:


Raising the Roof is an organization that builds partnerships across the nation to help solve youth homlessness. Molson has supported their Youthworks program for three years, but also has a very special story with them. On February 5th, 2008, over 1,100 Molson employees sold toques on Toque Tuesday (RTR’s national fundraiser), raising just over $90,000 in about one hour.  This event was also the day we launched this blog! To donate


I’ve written about Meal Exchange a few times on this blog and one of their employees wrote a great guest blog. Meal Exchange is a national student-founded, youth-driven, charity organized to address local hunger by mobilizing the talent and passion of students.  To donate

United Way

United Way….wow – this a great one. Every year Molson has an internal United Way campaign, and this year was out best ever!  We raised $610,000 this year (increase of 15% from 2007). Amazing effort from our employees across Canada. To donate

Framework Foundation/Timeraiser

Framework Foundation promotes volunteerism amongst Canadians in their 20s to 30s by helping volunteer agencies find the skilled people their organization needs – Molson is a founding sponsor of Timeraiser, an event that is part volunteer fair, part silent art auction and part night on the town that connects volunteers with volunteer agencies.  I took part in the Toronto Timeraiser for the first time this year and it was one of the best events I went to in 2008.

A national literacy organization that Molson has worked with for years.  We were given the Frontier College Fitzpatrick award this year. To donate

Again, these are just a few of the MANY organizations that Molson was involved with across Canada in 2008 – the above are initiatives that I was lucky to directly be a part of.

In 2008 Molson reached out to just over 200 organizations. Here are links to some of them organizations (by region), and to view all the Molson in the Community photos from 2008 — click here.






What is YOUR favourite community organization/initiative this year?

Wednesday, October 15th, 2008

United Molson Employees Find the Way – Days of Caring

Our internal United Way champions have kicked off another year of support for this oustanding charitable cause – United Way. Molson reaches out to our employees and engages them in activities coast to coast in Canada, at our breweries, offices and in the work place. The other really compelling factor is that leaders within our business, rather than senior managers, embrace the opportunity and take this to the general employee population.

This year at 33 Carlingview Drive in Toronto, the employees will be engaged in volunteering in a special series of “Days of Caring”. Our employees recognize what a privelege and honour it is to contribute to the communities in which we live, work and play. Molson employees are “Proud to Play our Part”.

The days of caring initiatives this year include the Davenport Perth Neighbourhood Centre, where we will work with youth in educating them about the benefit of trees in urban environments and the proper tree care in school grounds and parks.  At the YMCA Cedar Glen Camp we will help with some general maintenance of the facility. Employees will also engage at Food Share to help sort and pack fresh food in support of the field to table initiative conducted by Food Share.

Congratulations and a toast to our employees leading this national effort in support of United Way and the thousands of agencies that will be positively affected by this work. Cheers !

What is your favourite United Way agency and how have you  helped make a difference ?

Wednesday, April 16th, 2008

BC Sales Team Plays its Part in Victoria

Molson BC sales staff volunteering in Victoria at the Salvation Army’s Beacon Bus

Molson BC sales staff volunteering at the Salvation Army

Molson BC sales rep Craig Di Rocco helps prepare dinner at the Salvation Army

Molson BC sales rep Jeremy Kaleniuk, District Sales Manager Lynda Perovich and Field Marketing Manager Tim Cowley prepare dinner at the Salvation Army in Victoria.

Over 40 of Molson’s BC sales staff and management took a break from their sales conference in Victoria on April 10 to help give back to the local community by volunteering at the Salvation Army homeless shelter and its Beacon Bus mobile unit. Fifteen of the Molson staff remained at the shelter and prepared and served dinner to 80 of Victoria’s most vulnerable citizens while the other 25 traveled to Blanshard Court, one of Victoria’s most marginalized housing developments, to serve hot food and distribute donations.

Fuelled by our incredible success at our National Sales Conference in February, where Molson employees raised over $90,000 in one morning to support Raising the Roof, BC sales staff contacted Volunteer Victoria looking for opportunities to support the community during their April sales conference. By working directly with Volunteer Victoria and the Salvation Army, local Molson sales associate Tye Spicer was able to organize a volunteer effort that was very meaningful to those most in need in the Victoria community.

I was one of the fifteen who helped prepare and serve dinner at the Salvation Army and  it was a very meaningful experience for all of us there – the teamwork and camaraderie exhibited by the BC sales team was amazing. Many thanks to Tye, Volunteer Victoria and the Salvation Army for their assistance in creating this opportunity to give back!