On the above: Daniel Rivest from Molson Coors Canada serving our new Molson M
Loblaws hosted yesterday their National kick off in Toronto. More than 250 vendors share their products, programs, promotions and customer-know-how with an influential group of more than 1,400 Loblaw colleagues.
The People’s Choice is awarded to the vendor who provides the most memorable experience and useful product knowledge to help our store managers and their teams better serve our customers. Molson presented Molson M, and won 3rd place, (Coke 1st, P&G 2nd)
The booth used was the one seen at the customer launch last November. Over 2000 people came to the booth inquiring about Molson M, some waited more than 15min just to sample Molson M. 1500 Molson M were served by the Molson M hostesses. Some information pamphlet about the product were also given to every visitors.
Proceeds of $1,500 donated to President Choice Foundation …
A big thanks to Philippe Dussault, Daniel Rivest and Prod K for making it a success!
Signed Julie Sanchez, Molson Coors Canada - Cheers and Congratulations!
For additional pictures http://www.flickr.com/photos/molsonblog/sets/72157623335917086/