Posts tagged Free Ride

Monday, December 28th, 2009

Molson Coors Canada “Taking You Home for the Holidays” 2009 Campaign Wrap Up

Stratford, ON

Stratford NYE Press Conference

Photo L-R: Michael Dack, Transit Manager; Jeff Carr and Kevin Britton, Molson Coors Canada; Mayor Dan Mathieson, City of Stratford

I met up with Kevin Britton and Jeff Carr yesterday at City Hall to announce the partnership between the City of Stratford and Molson Coors Canada “We’re Picking Up Your Fare” this New Years Eve.  Free transit service will be offered on all transit bus routes from 6 p.m. on New Year’s Eve until 3 a.m. For transit route and schedule information, users can visit City of Stratford.

Ottawa, ON

Ottawa Transit Group Shot 2009

Photo L-R: Alain Mercier, General Manager of Transit Services; Steve Monuk; Ted Wainright, MMolson Coors Canad and Cothers Against Drunk Driving; Councillor Alex Cullen; Mayor Larry O’Brien; Jeremy Majors, Molson Coors Canada

Molson Coors Canada is Taking You Home for the Holidays. That’s right, we’re sponsoring free transit programs on New Year’s Eve in several key Canadian cities and distributing over $8,000 in TAXIGUY Dollars to recognize and celebrate those that chose to make the responsible choice this holiday season. It’s our way of offering you a safe return home after holiday celebrations.

Molson Coors Canada’s Taking You Home for the Holidays campaign officially started Dec. 8 when we launched www.jingleheads.ca. It helps raise awareness and applaud those who choose to drink responsibly and make the responsible choice during the holidays. The website allows users to customize an e-card and send a special message to a friend, family member or colleague to thank them for being a great friend, a designated driver or letting them crash on their couch.

This was but the first piece of our campaign. Since Dec. 15, we’ve been very active across the country.

Taking You Home for the Holidays includes the sponsorship of free transit service on New Year’s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. We’re also active in Quebec through our Molson Angels, as well as in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars – the National Taxicab Currency for Canada.

In fact, we’re spending over $130,000 to help raise awareness and support communities across the country in our effort to encourage responsible drinking this holiday season.

The holidays are a time when safe travel becomes that much more important because we often make a point of traveling to meet family, friends and co-workers in holiday social settings, so we’re proud to play our part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

The New Year’s Eve transit programs offer free public transportation on the transit system on New Year’s Eve to help ensure people get home safe after ringing in the New Year. It encourages everyone to plan to get home safe by letting public transit be their designated driver.

The Molson Angels’ mission is to educate as many consumers as possible about the benefits of planning their safe return home, whether that means taking a taxi, public transportation, or riding with a designated driver. This year, during the two weeks prior to the holiday season, the Molson Angels have been touring some thirty resto-bars in Montreal and Quebec City to distribute $5 discount coupons for taxi service to bar managers, who will distribute them to their customers upon request. This initiative will help the Molson Angels encourage consumers to make a responsible choice during a time of the year when alcohol consumption increases.

Since Molson Coors Canada is a founding member of TAXIGUY – a nationwide network of 425 taxicab companies that are linked together through a toll-free phone number (1888TAXIGUY) – we’ve partnered once again to offer $5 TAXIGUY vouchers to customers as a friendly reminder to plan a safe ride home on during the holiday season. Molson Coors Canada employees are spreading the holiday cheer by visiting local licensed establishment in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, this holiday season to distribute over $5,000 in TAXIGUY Dollars.

As you can tell, we’re very active this holiday season. Help us spread the word. Encourage your friends, families and colleagues to make the responsible choice to get home safely after this holiday season. Cheers and Happy New Year! Carole

Friday, December 18th, 2009

Hey Toronto, Your Fare’s On Us New Years Eve!

New Year's Eve Free Ride with TTC

Photo L-R:  Nick Di Donato, President Liberty Entertainment, Adam Giambrone, TTC Chair, Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada

Ferg, Tonia and I were up and at’em early to announce that Molson Coors Canada will help Torontonians get home safetly on New Year’s Eve once again this year.  Molson Coors will support the TTC’s free New Year’s Eve transit service, celebrating Toronto residents who choose to make the responsible choice and arrive home safely after ringing in the New Year.  The service will be offered from 12:01 a.m. (January 1, 2010) until 4 a.m. It is expected that over 100,000 people will ride the TTC during this time.

We are happy to partner with the Toronto Transit Commission, the Liberty Entertainment Group and the other sponsors to help Toronto residents make the responsible choice this New Year’s Eve.  Let TTC be your designated driver this New Year’s Eve.

This sponsorship is part of its 2009 Taking You Home for the Holidays campaign, which includes the sponsorship of free transit service on New Year’s Eve in Toronto, Ottawa, and Stratford, ON; Winnipeg, MB; and Regina, Saskatoon, Moose Jaw and Prince Albert, Saskatchewan. The campaign will also be active in Quebec through its Molson Angels, as well as in St. John’s, NL; Halifax, NS; Moncton, NB; Charlottetown, PE; Edmonton, AB; and Vancouver, BC, with the distribution of over $5,000 in TAXIGUY Dollars – the National Taxicab Currency for Canada.

What’s important to us at Molson Coors Canada,  is that our products are consumed in a responsible way by all those who enjoy them. Responsible drinking and celebrating responsible choices is something that is on our agenda 24 hours a day, 365 days a year.

Molson Coors Canada is proud to play its part to help people make the responsible choice to get home safely this holiday season, as well as throughout the year.

Cheers and Happy Holidays, CaroleB

Tuesday, December 16th, 2008

Molson Proud to Play our Part: Toronto New Years Free Ride ON

All the Sponsors of Toronto's TTC Free Rides on New Year's Eve

We were proud to join with others today at Toronto City Hall to announce that the Toronto TTC free ride will be happening again this New Years eve in Toronto from midnight to 4am.  Mayor David Miller and Adam Gambrione lead the charge by kicking off the press conference at City Hall. We all then joined together for a photo up in front of the bus…with the headline “Free Ride Survives”. Molson put the challenge out December 5th and members of the Toronto Entertainment District, bar and restaurant owners, businesses and other corporate partners have jumped on board to keep this free ride program on the rails for New Years eve in Toronto. Nick DiDonato from the Liberty Entertainment Group took up the challenge of rallying this divergent group of hospitality industry leaders. Here’s to Responsible Choices and getting home safe for the holidays ! This New Years Eve…take the better way.

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Friday, December 5th, 2008

Molson Willing To Provide Some Support to Keep TTC Free Ride On The Rails

Home for the Holidays

Several employees called me today expressing their dissapointment that the Toronto Transit Commission (TTC) will not be offering a “free ride” on New Year’s eve this year. Molson has a number of initiatives being conducted in communities across the country this holiday season. To help with keeping this on the rails (sorry for the pun) Molson is willing to contribute $20,000 towards the TTC free ride this coming New Years eve. We have advised the City of our willingness. Although the total cost is reported at being $85,000, we feel that this might encourage other corporations to step up with support, or at least allow TTC to reduce the fare for riders on New Years eve in Toronto. Here’s To Responsible Choices this holiday season.  Help promote responsible choices this holiday season, send an ecard to your friends and family.