Those three words are like cracking open a fresh cold refreshing beer after a long action orientied day of winter holiday fun and enjoyment. To hear the words “Happy New Year” is symbolic of starting anew, looking to the twelve months that lay ahead, putting the previous year into the archives. And what a year we have ahead at Molson Coors Canada. Within weeks we will join our colleagues in British Columbia, on the ground in Vancouver doing the final set up after months of preparation for the Vancouver 2010 Olympic and Paralympic Winter Games. Molson Canadian, Coors Light and Molson Export are the official beers of the games…that’s pretty exciting for all of us at Molson Coors and we hope that it will be as exciting for our beer drinkers from coast to coast to coast, our customers, families and friends. Between celebrations and activities at Molson Canadian Hockey House and The Coors Light Hillside Chalet in Whistler…beer drinkers will be sure to enjoy the games with us as they tap into coverage across this great land. As part of our commitment to the games we have worked hard at the Molson Coors brewery in Vancouver to pay attention to our sustainability agenda. We are so proud to have achieved a Sustainability Star. We have also collaborated with the Four Host First Nations and VANOC to create a commemorative lapel pin with the intent of raising $50,000 to initiative the Vancouver 2010 Aboriginal Youth Legacy Program. Through Molson Canadian and Molson Export Fund A Champion Campaigns we have raised $200,000 in support of ten Olympic and Paralympic aspirigin athletes who represent all regions of the country. We are also delighted that Jennifer Botterill from Canada’s Womens’ hockey team, joined the Molson Coors team to help support us in spreading the message for Responsible Choices throughout the year. Yes…2010 is going to be one terrific year and we look forward to raising a glass to the world as Canada celebrates bringing the games to Vancouver British Columbia in 2010. Best wishes to all for an awesome 2010. Molson Coors looks forward to delivering some amazing programs with our exciting portfolio of brands in Canada and all while continuing to engage in the greater community in which we live work and play. We look forward to connecting with you through this community blog and on Twitter and our brand Facebook pages. Cheers ! @MolsonFerg
Take a look at the video to find out more about the partnership and program from Ferg Devins (a.k.a. @MolsonFerg), Chief Public Affairs Officer for Molson Coors Canada, Tewanee Joseph, Executive Director of the FHFN, First Nations designer Glenn George and Sammy Kent, Aboriginal Alpine Skier and Aspiring Olympian. (en français)
Canadians from coast-to-coast-to-coast can pledge their support online at blog.molson.com/community/shopand with a minimum donation of $10 they will receivea First Nation-designed 2010 collector pin. 100% of the proceeds will go directly to the Vancouver 2010 Aboriginal Youth Legacy Fund.
About the Collector Pin: created by First Nations designer Glenn George. The pin’s artwork includes an illustration of the sun rising high above two mountain peaks. The sun is meant to give life to the Mother Earth, while the mountains, commonly known in Vancouver as “the Lions,” represent protection.
I attended the Vancouver 2010 Olympic and Paralympic Winter Games Sustainability Fair in Vancouver on June 3rd. I had the opportunity to chat briefly with Tewannee Joseph. Tewannee is the Executive Director of the Four Host First Nations partnership with Vancouver 2010. Molson is looking forward to working with Tewannee and his team to engage in an opportunity to raise funds for a National Aboringial Youth Legacy Fund. Details are yet to be worked out, but we are working on designing a lapel pin – the art to be derived from a First Nations artist from Britich Columbia (more to come on that). Donations will be received in support of the National Aboriginal Youth Legacy Fund and those donating will receive a copy of this specially designed Molson lapel pin. Stay tuned for more details. @MolsonFerg
