Bart Alexander, Chief Corporate Responsibility Officer, Molson Coors Brewing Company volunteering with Molson Canadian Red Leaf Project at Brick Works in Toronto, ON.
What would you call a day when you got up early, planted some trees with friends and co-workers and then celebrated with an ice cold Molson Canadian beer? For me it was awesome, a day bringing together the best of Canada for this visitor from Denver, Colorado. In fact, the day was sponsored by the Molson Canadian Red Leaf Project in partnership with Evergreen. The Red Leaf Project launched in 2011, planting over 100,000 trees to help make our awesome land (in Canada), even better. Almost 1000 Canadians volunteered at 10 park projects last year, and this summer, the brand will increase its impact by tenfold – 100 projects!
As Chief Corporate Responsibility Officer for Molson Coors, I know that we make both positive and negative impacts on people and the earth. We call that “Our Beer Print” – just like a beer leaves a mark on the table or coaster, we leave our mark. Much is positive – such as the good times we spend together over beers, the jobs we create, and the contributions we make to our communities. Some is negative – like alcohol abuse or discharges and accidents in our breweries.
We are dedicated as a company and as a collection of people to do all we can to grow our positive beer print and shrink our negative beer print. This means we commit to be an ethical and well governed company, that sells quality products marketed responsibly, committed to environmental sustainability, investing in our people and the communities where we live and work, and taking our best practices to our suppliers and retailers. It also means that we can help connect people to make a difference – just like we’re doing with the Molson Canadian Red Leaf Project.
We know that our people appreciate our progress, ranking us as one of the top places to work in Canada. And we believe that beer drinkers care as well, as demonstrated by the participation in Red Leaf Project. We look forward to seeing that participation grow in 2012.
We’re devoted to improving Our Beer Print in Canada and every market in the world where we brew and sell our products. So, next time you enjoy one of our brews, be it Canadian or an Coors Light or Rickards, taste our passion to refresh you and the world.
Cheers to you and your responsible choices!
To register/learn more, visit Molson Canadian on facebook