Posts tagged Edmonton

Tuesday, July 26th, 2011

Molson Canadian Red Leaf Project in Edmonton, Alberta

Molson Canadian Red Leaf Project - Edmonton

Last weekend the Molson Canadian Red Leaf Project was in Edmonton, AB at Kinnaird Ravine. Volunteers came out to help naturalize the ravine, planting approximately 800 native trees and shrubs including Trembling Aspen, Wolf Willow, and Saskatoon Berry.

Molson Canadian Red Leaf Project - Edmonton

The team did a great job and are now headed to Big Valley Jamboree this weekend!

Molson Canadian Red Leaf Project - Edmonton

Thanks to Global TV and City TV for joining us onsite too.

Up next…Red Leaf is coming back to Ontario with 2 events in Toronto. See you in August! Cheers.

Molson Canadian Red Leaf Project - Edmonton

Thursday, August 13th, 2009

Molson and the Green and Go Program

Attention all Eskimos fans: get a free ride to and from every Eskimos home game this season!!

For the second year, Molson is Proud to Play our Part in supporting the Edmonton Eskimos Green and Go Program. The Green and Go Program is a unique partnership between Molson, the Eskimos and Edmonton Transit that gives fans holding a valid gameday ticket a free ride on transit, LRT or Park and Ride two hours before and after each Eskimos home game.

The Green and Go Program is a perfect fit for our Here’s to Responsible Choices campaign, which focuses on celebrating the responsible choices that our consumers make.

Below is a clip from Shaw TV’s Green and Gold Gridiron show where I talk about the program.

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Monday, June 1st, 2009

First luncheon of the Western National Mentoring Program

The fifth floor of the School of Business building on the beautiful University of Alberta campus played host to the first luncheon of the participants in this year’s initial National Mentoring Program in Western Canada. In partnership with the University of Alberta, two Molson Edmonton employees (myself and Brad Devarennes, Manager of Retail in Alberta) have been paired with two University of Alberta students (Jessica and Wan Ting) who were interested in learning more about real world Corporate Social Responsibility.  Together we are working with two fantastic local charitible organizations, Jessica and myself with HIV Edmonton and Wan Ting and Brad with Edmonton’s Food Bank, in finding solutions to meet their challenges. Molson is funding the summer postitions at the charities for Jessica and Wan Ting.

At the luncheon, we heard from Area Vice President for Western Canada Rick Tousaw who gave a great talk on Molson’s 223 year legacy of Corporate Social Responsibility and our support of the National Mentoring program.

Listen to Rick:

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L to R: Brad Devarennes, Manager Alberta Retail, Molson; Wan Ting, University of Alberta business student; Fay Lucy, Edmonton’s Food Bank; Misty Bjerky, HIV Edmonton; Jessica Peck, University of Alberta business student; Rick Tousaw, Area Vice President – Western Canada, Molson; Bryan Cox, Director Government and Public Affairs – Western Canada, Molson

Our thanks to Dale McNeely and Michelle Height from the University of Alberta, who are working with Molson on this important program and who facilitated a great luncheon!

Personally, I am very honoured to be a part of the National Mentoring Program, a program that is striving to make a real difference in our communities, with the assistance of our future leaders like Jessica and Wan Ting.

More to come on this.


Wednesday, April 8th, 2009

Mayor’s Celebration of the Arts a great success!

What a fantastic night for the Edmonton arts community on Monday night at the Winspear Theatre for the 22nd annual Mayor’s Celebration of the Arts. Molson was proud to play our part again this year through our sponsorship of the Molson Award for Excellence in Artistic Direction. Congratulations to Shelley Switzer from the Edmonton International Street Performers Festival for her well deserved win. Hats off to Bob Baker of the Citadel Theatre and Greg Dowler-Coltman from the Victoria School of Performing Arts for their nominations and for the great contributions they make to the Edmonton arts community.

Watch Ferg Devins of Molson present the Molson Award for Excellence in Artistic Direction

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Mayor's Celebration of the Arts

Nothing like a good conga line!!

The evening was a great showcase of local talent with performances by the Be Arthurs, Ann Vriend, The Raving Poets, Jeremy Spurgeon, John Cameron, Bamba!, KO Dance Project, and Chris Craddock and Nathan Cuckow.

I really enjoyed the diversity of each performance and the amazing talent exhibited by each performer. Edmonton is truly home to one of the deepest and most diverse arts communities in Canada, and it is well supported through the commitment to the arts of Mayor Stephen Mandel and council, and the great citizens and businesses in the city. It was an honour for Molson to be a part of this event.

I also had the opportunity to meet @mastermaq and @sharonyeo – we had a great conversation! Check out @mastermaq’s write-up of the evening:


Friday, December 19th, 2008

Molson supports Edmonton’s Food Bank

Edmonton Food Drive

L to R: Ron McClendon, Edmonton Eskimos; Bryan Cox, Molson; Chad, Edmonton’s Food Bank; Brad Devarennes, Molson; Tom Gilbert, Edmonton Oilers

Although the weather outside was frigid, it was nice and warm inside the downtown Edmonton Hudsons location yesterday for the “Great Canadian Food Drive.” Brad Devarennes, Retail Sales Manager for Alberta, spearheaded this event for the second straight year in partnership with the Bear Radio Station and Hudsons Canadian Taphouse. From 11am-7pm, both food and cash donations for Edmonton’s Food Bank were accepted. As an added bonus, Tom Gilbert from the Edmonton Oilers and Ron McClendon from the Edmonton Eskimos, signed autographs for patrons.

Including Molson’s donation of $5,000, almost $7,000 was raised during the day – and an amazing 3,560 pounds of food was donated by generous Edmontonians. Truly, this event made a real difference for those in need.

Congratulations to the Molson Team and our partners for Playing Their Part!!