Posts tagged Don’t Drink and Drive

Sunday, June 28th, 2009

This Summer and all Year Long “Here’s To Responsible Choices”

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As the summer gets into full swing we want to pay tribute to those who make responsible choices. Let’s all encourage our family, friends, acquaintances and others to make responsible choices this summer. With summer comes a lot of new activities whether at the cottage, on vacation, travelling Canadian roads, venturing out on new discoveries or just enjoying your own back yard, town, city, farm or retreat. At Molson we say “Here’s To Responsible Choices” and are proud that Jennifer Botterill from the Women’s hockey team as joined with us to help spread the word. Enjoy this flip video clip from Jennifer wishing everyone a summer full of responsible choices. @MolsonFerg

Monday, December 15th, 2008

Responsible Choices Top of Mind – Molson Research Report

Home for the Holidays

As Canadians are making plans to travel and get together for holiday celebrations, responsible choices are at the forefront of their minds. A new survey, commissioned by Molson, asked Canadians about their holiday travel habits and plans, and showed some interesting results and geographical differences.

The research, conducted as part of Molson’s holiday responsible drinking campaign, asked 800 Canadians about their opinions and behaviours surrounding travel decisions and other behaviours during the holiday season. The research, which has a margin of error of +/- 3.5%, 19 times out of 20, looked at four regions as part of the research: Atlantic Canada, Ontario, Quebec and Western Canada. It is follow-up to research commissioned by Molson in May 2007.

The results painted a promising picture of responsible behaviour when it comes to ensuring themselves and others get home safely from holiday celebrations and get-togethers and also highlighted some regional differences. Atlantic Canadians seem to be more likely to plan ahead and have designated drivers (87%), while Western Canada (81%) and Ontario (91%) residents are more active in ensuring their guests have a safe way home when alcohol is served. Seventy-two per cent of all respondents indicated that a designated driver is always assigned at places they go where alcohol is served.

The research shows that Canadians are thinking ahead and making responsible choices during the holiday season. This broad scope will help to focus our efforts to ensure our communications for the holiday season are as effective as possible. For instance, the research showed that Canadians don’t take the phone number of a taxi company with them. So, we are mostly concentrating on raising awareness of 1-888-TAXIGUY, an easy-to-remember toll-free number that offers a network of over 20,000 cabs across Canada. In fact, to celebrate the 10th anniversary of our partnership with TAXIGUY, we are offering a 10% discount on TAXIDOLLARS purchased on (use promo code MOLSON)

The results of this research are in line with Molson’s previous 2007 baseline survey of 1,605 adults from across Canada, which indicated that a high majority of all Canadians felt that they were responsible drinkers (91%), and they felt good about making the choice to drink responsibly (93%).

The research also delved into Canadians’ overall holiday travel habits during the holidays:

· 53% were planning to travel to spend time with family or friends within their home province, within Canada, or to another part of the world;

· 84% were planning to travel by car;

· 64% indicated that the final decision on where to spend the holidays is a combined family decision;

· 32% of those planning to travel during the holidays will do so on Christmas Day; the same number (32%) plan to travel on Boxing Day;

· 52% indicated that fuel prices would have no impact on their holiday travel planning, while 17% indicated that they would have a great deal of impact;

· If they were not limited by money, 39% of Canadians would still prefer to spend their holidays close to their own home, 31% would prefer to be somewhere warm, on a beach during the holidays, while 19% of respondents indicated they would prefer to spend the holidays somewhere else in Canada with family and friends;

· When asked which living Canadian celebrity they would most like to invite to spend the holidays with, 52% of respondents weren’t sure. Of those who did name someone, the most popular choice was Celine Dion;

· There is something about the holidays that irks 91% of Canadians. For most, it’s the commercialism and consumerism of the holidays that they dislike the most.

· 44% dislike the commercialism/consumerism of the holidays most;

· 26% dislike shopping and the crowds at the stores during the holidays most;

· 6% dislike traveling most;

· 3% dislike wrapping gifts most;

· 2% dislike spending time with the in-laws the most; and

· 10% named a variety of other things.

The research was conducted by Bristol Omnifacts Research. What are you doing to make sure you get home safely during this holidays this festive season ?

Sunday, November 30th, 2008

Jolly Jinglers to Raise Awareness for Molson Responsible Choices Message

Home for the Holidays

This holiday season Molson will be promoting responsible choices with an interactive e-card on line. This  e-card is appropriately called Jolly Jinglers. To promote safe and responsible drinking, Molson and the folks at Bristol Communications have created this e-card for people to celebrate responsible choices. You can upload your own photo to be placed on a character, choose a background for the card and then select from three specially written songs for the responsible drinking “home for the holidays” promotional campaign. And after sending the card, Canadian residents, who are legal drinking age outside of Quebec, are eligible for $1000 towards their trip home for the holidays. In Quebec they will be running the Molson Angels program again this year at various on premise accounts.

Jolly Jinglers is just one part of our holiday campaign to promote responsible choices. Molson is also proud to be celebrating ten years with 1-888-TAXIGUY and in partnership with TAXIGUY we are offering 10% of taxi vouchers with a minimum purchase of $50.00. Use promo code MOLSON.

Molson is also partnering with a number of cities in Canada on holiday res ponsible choice promotions including some “free rides” home on New Years eve with a number of transit authorities and special awareness initiatives with police in major cities to raise awareness of repsonsible choices and specifically not to drink and drive.

So click through to the Jolly Jinglers and send your e-card to friends and family today.  Here’s To Responsible Choices this holiday season and throughout the entire year.

Monday, November 3rd, 2008

Discount On Taxi Dollars Canada Wide

2008 marks the tenth anniversary of the MOLSON / TAXIGUY partnership. This tremendous program has helped people make responsible choices for a decade and has resulted in over 2.7 million rides home. This coming holiday season Molson is continuing to promote “Here’s to Responsible Choices” as we encourage people to get home safely for the holidays.

MOLSON and TAXIGUY are offering a 10% discount on TAXI DOLLARS with a minimum purchase of $50.00 in taxi dollars.

This is a terrific opportunity to by some taxi dollars to share with neighbours, friends and business associates in promoting the responsible choice of enjoying the holiday season but getting home safely with a taxi.  We also remind you to use the 1888TAXIGUY number to call your cab in more the 300 communities across Canada.

Thanks to Justin Raymond at TAXIGUY for a wonderful decade of making a difference and encouraging people to make responsible choices.

Here’s to Responsible Choices this holiday season. Here’s the link to the discount.

…video fifteen second ad…


Saturday, February 2nd, 2008

Molson Responsible Choice Television Creative

Here’s To Responsible Choices – Taxi Creative 2008

Molson Responsible Choices television creative will run on various hockey telecasts starting early in February. The creative reinforces the important choice of not drinking and driving by celebrating those people that make the choice to pay the fare rather than paying the price.

The ad has been produced in both English and French and will run across all markets in Canada.