Posts tagged Donations

Tuesday, April 2nd, 2013

Beer Folks Community Champions


Ah, back at it after an Easter weekend break with family and friends. Easter sometimes is that true bridge to spring; not quite this year in Toronto, given our below zero temperatures continuing. Enough of that…

Easter is also a time of year when one (this one anyway) reflects on all the great things that we have as we celebrate with family and friends around us. After 29 years in the beer business I’ve come to realize that this industry of ours is one of deep community roots and involvement.

When I look back at my early years as a summer representative in Northern Ontario my whole focus was on community. From visiting tourist resorts along wooded gravel roads, to slo pitch and fast ball tournaments with men and women across the northwest of Ontario, to the Jeux Canada Games in Thunder Bay in 1981 and again in Sherbrooke in 2103,  to door prizes for local charitable events…it was all about supporting our community.

Beer in Canada is part of our social fabric (it likely is where you are too but I can really only speak with authority on Canada). Molson Coors has continued to play our part in supporting events, festivals, entertainment and sports related events big and small from coast to coast to coast.

The range of community action is broad and deep, large and small. From proud official beer supplier of the 2010 Olympic and Paralympic Games in Vancouver, to a Red Leaf project park in Calgary, to the Mayor’s Ball for the Arts in Edmonton or support of CFL clubs across the country including the Saskatchewan Rough Riders – Calgary Stampeders – Edmonton Eskimos, or a responsible choice initiative like free New Years buses in Winnipeg, to our partnered NHL clubs Edmonton Oilers – Toronto Maple Leafs – Ottawa Senators and Montreal Canadiens and the NHL overall in North America, to the families of our fallen military and the True Patriot Love committee, to community festivals speckled across Quebec or the Pointe-A-Caillieer museum project in Old Montreal, the Maison de Jeunes de Dieppe, the amateur hockey movement in Prince Edward Island, the Halifax Oval or scholarships at Memorial University in St. John’s, to slo-pitch and local sports or perhaps a snapshot of your favourite moment in the great provincial territories that crown this country in Molson Canadian’s “make your mark” contest.

We are also proud to support our employees and the difference that they continue to make in their communities. We match their donations through our Molson Coors Donations Fund and will “double match” when they play an executive role for charity or not for profit organization. We also afford our employees with the opportunity to share their passion with fellow employees by posting their efforts in our internal social Cheers network on yammer. We have a long roster of employees committed to various charitable causes.

So, all this said, Molson Coors folks are part of an industry that continues to play a big part in our community. It is core to our business. When people come together to celebrate or make a difference in their community they can also toast their efforts with a nice cold Molson Coors. Proudly, it all dates back to our founder John Molson who was quoted while speaking to employees saying, “we are all members of a larger community, which depends on everyone playing a part.”

So cheers to beer folks across this great land that continue to play their part in our community. It’s a big part of who we are and a big part of what we love doing in the beer business. Cheers ! @MolsonFerg

Monday, February 4th, 2013

Blog About What…Let us Know Your Interest

Greetings for 2013 from the Molson Coors Community Blog. @MolsonFerg here. based in Canada. I’ve been involved with this blog in one way shape or form from its start back in 2007. We tended to speak all things community in Canada and have enjoyed being engaged and involved with so many of our community partners and projects through the blog. It has also been a great platform for our employees to shout out or for us to shout out about the great work that our employees do in their communities. We migrated “location” of the blog to the Molson Coors central web site a year ago. Since then I must admit that the Canadian team has held back on some of our posts, given that they might have felt just a little to Canada centric. Given that our audience now is more global, we felt we needed to be more selective of what we posted, so as not to cause too much spam like content on the blog. We are now in the midst of talking amongst the team on how we are going to utilize the blog to continue to tell stories about community and Molson Coors efforts across our business around the world in areas of corporate responsibility and community engagement.We call this Our Beer Print. SO…we would love to hear from you on what you find interesting, appealing, informing or intriguing by way of this blog. Thanks for taking the time to post some thoughts here or back at me on Twitter or via email. Thanks for your continued interest in Molson Coors and all things beer. Cheers to a great week. @MolsonFerg


Wednesday, March 21st, 2012

2012 Molson Coors Community Cheer donations total $1 million

More than 100 communities across Canada applied to receive funding for their community projects from Molson Coors Community Cheer, and today, Molson Coors is announcing the 21 projects that will receive a piece of the $1 million fund.  Since the program’s debut in September 2011, applicants were encouraged to rally support from their community in the form of garnering “cheers” (votes) for their project at The cheering support of Canadians lead to 35 Finalists (projects that received 225 cheers or more) which were then evaluated by the Molson Coors Community Cheer committee based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“The fantastic response for Community Cheer has exceeded our expectations. We saw an incredible number of impactful community supported projects in this year’s program,” says Ferg Devins, Chief Public Affairs Officer, Molson Coors Canada.  “Through Community Cheer we are continuing to invest in Canadian communities as we have done for over 225 years, since our founder John Molson opened the brewery in 1786. We are thrilled to be able to make a difference in 21 more communities this year.”

The successful projects focus on building active, social and vibrant communities in Canada and range from building sports and recreation centres, swimming pools, parks, hiking trails and skating rinks. The 21 projects are currently featured online at

The funding recipients have been notified and the brewer is looking forward to celebratory festivities with each group.

“The whole community is buzzing with excitement! Thank you Molson Coors Community Cheer so very much for creating such a spirited way of connecting people together and supporting a project that is at the heart of our recreation and social gatherings. It’s fantastic!” says Tamara Liddle, Community Cheer Project Leader in Wawa, ON.

Congratulations to the 2012 Molson Coors Community Cheer funding recipients:

Monday, January 16th, 2012

Let the “cheering” begin / Que les “saluts” commençent

A big thank you to the hundreds of Canadian community leaders, organizations, groups and charities for submitting a Molson Coors Community Cheer project over the last couple months.  The time had now come to “cheer” for the projects that will be considered for funding from Molson Coors this year!

Molson Coors Canada is donating up to $1 million in support of a minimum of 20 projects, programs and initiatives that promote active lifestyles across Canadian communities.  Community projects at that receive a minimum of 225 “cheers” (votes) will become a finalist for funding.  In March, we’ll announce which projects are successful and will receive the funding!

Take a look…we have some great projects online that truly deserve your “cheers”.

Un sincère merci aux nombreux influenceurs canadiens de nos communautés, organismes, groupes communautaires et organismes de charité qui ont soumis un projet dans le cadre du programme communautaire « Molson Coors salue la communauté » au cours des derniers mois. Le temps est maintenant venu de « saluer » pour les projets qui seront considérés pour un financement cette année!

Molson Coors Canada fera don de 1 million de dollars pour un minimum de 20 projets, programmes ou initiatives faisant la promotion de modes de vie actifs à l’échelle canadienne. Les projets sur le site qui obtiendront un minimum de 225 « saluts » (votes) seront éligibles pour la sélection finale des récipiendaires. Le 1er mars prochain, nous ferons l’annonce des projets qui auront été sélectionnés pour un financement de Molson Coors!

Jetez-y un coup d’œil … le site met en valeur de beaux projets qui méritent pleinement votre « salut ».

Tuesday, September 20th, 2011

Molson Coors’ Community Cheer can help your community cheer!

Does your community rink need a new roof? The local baseball field new fencing? Want to start a program that gets people up and moving? Launching today, our new Molson Coors Community Cheer program just may be the answer. Together with the voting support of Canadians, the program will donate up to $1 million to support projects and initiatives across Canada that help promote a healthy, active lifestyle in local communities.

How it works:


Molson Coors Community Cheer was built on 225 years of community involvement in Canada dating back to our founder, John Molson. His belief that we are all members of a larger community with a role to play remains unchanged today and we hope to continue to do our part by supporting worthwhile initiatives through Community Cheer.

Canadians can apply for a Community Cheer donation at The application process runs until January 5, 2012, and is open to community focused initiatives that aim to bring people together to be physically active, such as the construction or improvement of sports and recreation facilities or a community program that motivates physical activity.

Applicants who meet all specified criteria will receive a project page, and that’s when the cheering begins. From January 6, 2012 to February 1, 2012, Canadians will be able to “cheer,” or vote online, for the project that they would like to see receive funding. The initiatives that receive 225 cheers, from supporters will be eligible for funding.

Successful recipients of funding will be announced on March 1, 2012, and a minimum of 20 projects will receive funding in 2012. Additionally, we’ll be hosting local celebration parties for all recipients to thank supporters and give cheers to healthy, active communities.

We hope you’ll cheer along with us! Cheer on Facebook