Molson has reached its objective of encouraging at least 250 of its Montreal employees to register in Défi Climat (with one week left to go the campaign).
Défi Climat (literally The Climate Challenge) is a Montreal awareness campaign for climate change, running from March 20 to April 24, 2009. Almost 300 participating local companies and institutions are targeting their employees/students (for a total of more than 40,000 individuals) to invite them to register and commit to making practical lifestyle changes, among a list of recommended actions.
To promote the visibility of this campaign, we held a successful launch event featuring a keynote presentation by Emmanuelle Géhin, head of OZONE and one of 250 Canadians trained by former U.S. Vice-President Al Gore on climate change issues.
Watch the video to see highlights of the launch
Daniel Pelland our Chief Brewing Officer at Molson (it’s a cool title isn’t?) was also recently featured in French-language business weekly Les Affaires on the strength of the results of our Energy Conservation Program.
At Molson we are bolstering our commitment to sustainable development by focusing on increased employee awareness throughout our Brewery Energy Conservation Campaign - The Power to Make a Difference. Also, we support this commitment by readily participating in environmental initiatives such as: Défi Climat, Earth Hour (for the second year) or by organizing activities in our offices such as our second annual Energy Efficiency Week which will be held next week – from April 20 to 25, in all our breweries here in Canada and in fact for the first time this year our colleagues at Molson Coors Breweries in the United Kingdom will be organizing their own brewery energy week also next week.
We will keep you posted on those and also on our final pledge results for Défi- climat. In fact I’d like to see Defi Climat become a nationwide initiative next year, don’t you agree?