Posts tagged CSR

Thursday, April 5th, 2012

Nous prenons position sur des choix responsables!

Nous avons toujours su que le fait d’être un grand brasseur implique plus que le simple brassage.

Fidèles à cette tradition, nous sommes extrêmement fiers d’être la première entreprise de brassage au Canada à mettre un tampon de responsabilité sur nos produits. Dès le mois de mars, vous commencerez à voir ce tampon sur les emballages de Molson Canadian, de Coors Light et de Molson Dry en Ontario et au Québec. Vous finirez par le voir sur toutes nos marques brassées au Canada et sur chaque format d’emballage vendu partout.

Ce tampon est un symbole de notre engagement envers quatre principaux secteurs de production, de vente et de consommation responsables de la bière de prédilection dont nous sommes si fiers. Il s’agit aussi d’une invitation lancée à tous les Canadiens de nous appuyer afin de rendre ces questions de responsabilité encore plus prédominantes.

Nos icônes sont aussi à la disposition d’autres brasseurs au Canada! Au cours des prochains mois, des brasseurs tels que Picaroon’s Traditional Ales, Cassel Brewery Company et Village Brewery se joindront à nous pour promouvoir des icônes selon leur propre version.

Et maintenant que vous pourrez constater notre engagement envers des choix responsables sur nos produits, nous tenons à ce que vous sachiez exactement ce qu’il implique. Pour plus d’informations, visitez notre site sur les choix responsables!


Santé – Monique

Thursday, February 16th, 2012

64 Projects Across Canada Still in the Running for Molson Coors Community Cheer Grants


Following last fall’s announcement of the Molson Coors Community Cheer program, more than 100 communities across Canada applied to receive funding in support of their projects. Currently, 64 of those projects remain in the running for a piece of the up to $1-million available and Canadians have until 5pm EST this Friday to “cheer” in support of the programs in their city or province. By visiting and registering their cheers before the deadline, the public will determine which projects make it through as finalists – provided they receive 225 cheers or more. A committee formed by Molson Coors will evaluate the successful finalists and the donation recipients will be announced on March 21st.

The projects will be evaluated based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“Molson Coors has actively invested in Canadian communities for over 225 years, since our founder and noted philanthropist John Molson opened the brewery in 1786,” said Ferg Devins, Chief of Public Affairs for Molson Coors Canada. “We’ve received positive feedback on the Community Cheer program from coast to coast, from beer drinkers who are excited to see their favourite brands like Molson Canadian and Coors Light giving back to the community.”

The 64 projects still in the running, with a brief description of what they are looking to accomplish:

OSOYOOSTown of Osoyoos: Enhance and develop the BMX track as an addition to the existing recreation facilities.
VANCOUVERBC Wheelchair Basketball Society: Providing a first class event to wheelchair basketball participants from across Canada.

CALGARY - Banff Trail Community Association: Rebuild outdoor rink to attract a new generation of young hockey players and skaters.
EDMONTONThe Brintnell Park Society of Edmonton: Build an outdoor rink to encourage adults to exercise and lead active, healthy lives.

CANDLE LAKECandle Lake Sports Park Committee: To build a multiuse and multi-season sports complex which includes hard surface for court sports.
CHURCHBRIDGEThe New Churchbridge Swimming Pool Committee: To replace Churchbridge’s 40-year old, seriously deteriorated pool with a new, easily accessible facility.
PARADISE HILLParadise Hill Active Park: Resurface the tennis/basketball courts so they can be enjoyed free of charge.
RADVILLERadville Laurier Regional Park: Construction of a new swimming facility for people to cool off and have fun.
REDVERSRedvers & District Recreation Centre: Build a much needed softball/slowpitch diamond on the grounds.
STRASBOURGStrasbourg and District Recreation Center: Replace doors of the Community Centre to keep serving the physical needs of the community.
WARMANWarman Multi-Purpose Facility Committee Inc: Improve facilities for sports, culture, recreation and wellness.

RIVERS & AREARiverdale Community Complex Fundraising Committee: Finish the second floor of the building which contains the kitchen, hall, lift and lounge areas.

BRANTFORD - Alzheimer Society of Brantford: Create a Community Hub to serve those aging with a disability.
CLARINGTONA River Runs Through Us: Further development of the hiking trails and the outdoor living activity area within Bowmanville Creek Valley.
DRYDEN – Dryden Ball Diamonds Committee: Do the Molson Coors Cheer and let’s get our bleachers this year!
GREENBANKThe Greenbank Hall and Park Board Committee: Greenbank Park needs more votes to replace 40 year old bleachers. Our whole community benefits!
NEW LISKEARDHarder 4 Carter: Building the first permanent skateboard park, Carter Antila Memorial Skate Park and New Liskeard Beach Park.
OAKVILLEOak Park Neighbourhood Center: Help us move into a larger home to better serve Oakville’s families, children & youth.
OTTAWA - Rideau Valley Conservation Foundation: The pedestrian bridge opens up a whole new world of safe, active living outdoors!
PARRY SOUNDBelvedere Heights: The Belvedere Heights Community Park Project overlooking Georgian Bay will provide recreation space to local residents, visitors and tourists.
PORT DOVERPort Dover Lions Club: Repair the backstop at Misner Park in time for the baseball season.
PORT PERRYTownship of Scugog Port Perry Tennis Club: Replace the fence around the tennis courts which helps foster physical activity.
SAULT STE. MARIESoo Arena Association: Enclose existing lobby area of the PeeWee Arena to allow operations to control the arena climate.
SCARBOROUGHVariety Village: Update the Molson Lounge to a boardroom and purchase new lockers for field house and change rooms.
TINYLafontaine Parks and Recreation Inc: Help provide a safe environment for the children of the community and provide more programs.
TORONTO - Common Ground Co-operative: Strengthen and grow CGC’s successful Fitness and Nutrition Program for Adults with Developmental Disabilities.
TORONTOEva’s Initiatives: Molson Coors Road Hockey Pilot Project will introduce 150 homeless young adults to the benefits of physical activity.
TWEED/TYENDINAGAEastern Ontario Trails Alliance: Develop a multi-use trail that will act as a connection link between two community recreation centres.
WAWARotary Club of Wawa: Wawa Community Centre upgrades to heating/cooling and HVAC system to support local athletes.
WINDSOR ESSEXH.I.A. Harmony in Action: Renovate an existing building to become a community sports and recreation centre for adults with disabilities.

CANTON DE HOPEL’Association Touristique du Canton de Hope: Improving infrastructure at the Hope Amusement Park.
HÉROUXVILLE - Comité des Loisirs de Hérouxville: Cheer for our tennis court renewal project to help promote the sport with families!
ILES DE LA MADELEINELe Club du Vieux Poêle: Financing a pavilion to house the activities of various social clubs and community organizations.
LAVALClub d’Aviron de Laval: With two new rowboats, the Laval Rowing Club can practice their sport more safely.
MONTRÉAL - Club d’Age d’Or 2000: Giving a face lift to the Club d’Âge d’Or senior’s club.
MONTRÉALEva R. Gsum Foundation: A cheer for us helps to improve physical activities available to all university athletes.
MONTRÉAL - Montreal 2014: Procuring new aquatic equipment for the benefit of Quebec athletes and the FINA World Masters Championships.
MONTRÉALUrban Pardes/Paradis Urbain: The Urban Pardes Garden will promote fitness and self-esteem to Montrealers living with mental illness.
PORTAGE-DU-FORTMunicipality of Portage-du-Fort: Improve the existing community centre for a year-round facility.
RIMOUSKI - Corporation des Loisirs de St-Pie-X de Rimouski: A project to equip the new community centre to make it open to everyone at all times and at a reduced cost.
SAYABECComité de Développement Socio-Économique de Sayabec: Conducting renovation work at the David-Pelletier Sports Centre.
SHAWVILLE - Municipality of Shawville: Make improvements to the outdoor rink surface to provide a permanent, more desirable, year-round facility.
SHERBROOKE - La Corporation du Marché de Noël de Sherbrooke: Renovating a refrigerated outdoor skating rink.
ST-LÉON DE STANDONCorporation des Aînés de St-Léon-de-Standon: Landscaping an old ball park to make it multifunctional.
TÉMISCOUATA-SUR-LE-LACCorporation des Arénas: Acquiring sports equipment for two arenas.
THORNE - Municipality of Thorne: Cement and create a permanent outdoor rink facility.
TROIS-RIVIÈRESFondation les Amis les Estacades: Renovating a hockey area at the Alphonse-Desjardins Sports Centre.
VAL CARTIERProjet Les Eaux Curatives par la Pêche à la Mouche: Healing waters fly-fishing project to help members of the military suffering from post-traumatic stress.
WALTHAMWaltham Recreation Association: Build an outdoor rink that can be used all year round.
YAMACHICHE - Service Récréatif et Sportif de Yamachiche: We would like to use the four-season skating rink. Our goal is to have a multi-functional playing surface.

MONCTONCity of Moncton, Parks and Leisure Services Department: Resurface a section of the Millennium Trail to allow for increased access for skateboarders, rollerbladers and cyclists.
MONCTONCity of Moncton, Parks and Leisure Services Department: Augment the existing Victoria Park Rink with infrastructure to improve the overall experience for visitors.
MONCTONSt. Patrick’s Family Centre Inc: Help us preserve our building so that families can enjoy it for many years to come.

COLCHESTER COUNTYCentral Nova Scotia Civic Centre Project: Ignite the Spirit Campaign: A campaign to build a gathering place to enrich the health and wellbeing of our community.
NEWPORTAvon River Heritage Society: Bring much needed vitality to the shipyard and provide access to a fun and active lifestyle.
PICTOUHighland Tennis Association: To build tennis courts in Pictou and promote the sport within the entire county.
PICTOUPictou County Wellness Center: A state-of-the art multipurpose venue supporting the recreational, business and social needs of Pictou County.
QUEENS COUNTYThe Seaside Community and Recreation Centre: Upgrades and renovations to the Lounge Room to facilitate a variety of events.

BAY ROBERTSBay Roberts Special Events Inc: Construction of a new Clubhouse at the Wilbur Sparkes complex to host more community events.
GOULDSGoulds Lions Arena: Seeking funding for renovations which include addition of a spectator warm room and female dressing room.
LEWISPORTE AREAKinsmen Club of Notre Dame and Lewisporte Lions: Lewisporte Fitness Track, an active living initiative for the entire community.
NORTHEAST AVALONUser Group, Richard Parson’s Memorial Softball Field: Water & sewer plus site development costs for constructing a clubhouse at Richard Parson’s Memorial Field.
ST. JOHN’SFeildian Athletic Grounds: FAGA needs change room facilities for the thousands of players using our pitch annually.
STEPHENVILLE - Walk-A-Ways Parks and Trails Inc: Create a recreational and physical activity area for youth and adults to host summer games.

Monday, January 16th, 2012

Let the “cheering” begin / Que les “saluts” commençent

A big thank you to the hundreds of Canadian community leaders, organizations, groups and charities for submitting a Molson Coors Community Cheer project over the last couple months.  The time had now come to “cheer” for the projects that will be considered for funding from Molson Coors this year!

Molson Coors Canada is donating up to $1 million in support of a minimum of 20 projects, programs and initiatives that promote active lifestyles across Canadian communities.  Community projects at that receive a minimum of 225 “cheers” (votes) will become a finalist for funding.  In March, we’ll announce which projects are successful and will receive the funding!

Take a look…we have some great projects online that truly deserve your “cheers”.

Un sincère merci aux nombreux influenceurs canadiens de nos communautés, organismes, groupes communautaires et organismes de charité qui ont soumis un projet dans le cadre du programme communautaire « Molson Coors salue la communauté » au cours des derniers mois. Le temps est maintenant venu de « saluer » pour les projets qui seront considérés pour un financement cette année!

Molson Coors Canada fera don de 1 million de dollars pour un minimum de 20 projets, programmes ou initiatives faisant la promotion de modes de vie actifs à l’échelle canadienne. Les projets sur le site qui obtiendront un minimum de 225 « saluts » (votes) seront éligibles pour la sélection finale des récipiendaires. Le 1er mars prochain, nous ferons l’annonce des projets qui auront été sélectionnés pour un financement de Molson Coors!

Jetez-y un coup d’œil … le site met en valeur de beaux projets qui méritent pleinement votre « salut ».

Thursday, January 5th, 2012

Molson Coors employees in the Community

Caledon Re-Use Store

A team of Molson Coors volunteers in Ontario spent some time at the Caledon ReUse store. The ReUse store takes donations of all types and re-sells them to the general public through their store. They have been successful in diverting almost 1 million pounds away from Caledon landfills each year and contribute a significant amount of money annually to Caledon Community Services, a multi-service, community-impact organization that helps people help themselves by working creatively and responding to community needs like, among other things, homelessness, hunger, employment services, support for new Canadians and for seniors.

The Molson Coors team assisted the accepting of donations, sorting the goods and merchandising them in the store … just in time for the holiday rush! It was a great afternoon and a very worthwhile cause, thanks to all of the volunteers; Mel Salerno, Nadia Said, Angela Kacin, Janice Moore, Mark Thomas and Will Meijer.

Moncton Headstart

And to the East….another team of volunteers got behind a Christmas box program with Moncton Headstart (local foodbank).  With a $5,000 donation in hand to help kick off the campaign, the 30 Molson Coors employees raised another $700 and spent a day delivering boxes of food.

Winnipeg Harvest

And over to Winnipeg where a team of 10 Molson Coors employees spent an afternoon wrapping Christmas gifts for families & putting together food hampers for those in need with Winnipeg Harvest.

Winnipeg Harvest

Thursday, December 15th, 2011

Lending a hand during the holidays

Door is Open 2011

It’s that time of year when we all hope we can somehow make an impact in the communities where we work and live. Whether it’s purchasing a toy for a holiday gift drive, a donation to your local food bank, or volunteering at a holiday fundraising event.  Just last week, our Molson Coors employees reminded me again how the holidays can bring out the best in people and how proud I am to work with people who care about their communities.

Molson Coors at Door is Open

Our Vancouver sales crew rolled up their sleeves to ensure over 350 servings of homemade chili, buns, fruit and treats made their way to the less fortunate who live on the streets of the downtown east side. “We are all proud to work for a company that cares about those whose journeys seem all uphill. Thanks for allowing us to do this every year” Lynda Perovich

Door is Open 2011

Thank you to:

Marina Guy, Mo Rumley, Michele Klassen, Daryn Medwid, Charl Van Rensburg, Mike Baxter, Denise Johnson, Dan Wainwright, Adam Smith, Lee-Wai Yu, Lynda Perovich

Door is Open 2011