Molson M Turning Tweets into Art
Do you love the arts? If so, Molson M has a unique opportunity for those in Twitterville to BE the art with its new campaign to support Canadian Art Foundation.
Here’s how it works: Over the next four weeks, the brand is asking all twitterers over Legal Drinking Age to use the hashtag #MolsonM_Art in their tweets. Each use of the hashtag will trigger a $1 donation to the Canadian Art Foundation, and get your twitter handle painted onto a giant outdoor mural in downtown Toronto.
“The goal of this project is to celebrate artistry and mastery. Whether it’s paint to canvas, chisel to stone or pen to paper, artistry is a beautiful blend of precision and passion. Molson M is made with this level of care and it represents our mastery of brewing,” says Dave Bigioni, Senior director of Marketing at Molson Coors Canada. “With this project, art lovers, beer drinkers, passers-by – any Canadian – can play a real part in bringing art to life and showing their support for art in Canada.”
“The Canadian Art Foundation provides a destination for artists and art enthusiasts to connect and be inspired by art. The Molson M collaborative approach to art does just that,” says Ann Webb, Executive Director of the Canadian Art Foundation. “The mural will be a wonderful mix of global and Canadian artistic talent, and the generous support of Molson M will help us carry on our work to nurture more local, national and global visibility for the extraordinary artistic talent in Canada.”
Those who participate can start looking for their handles on the 40-feet-high by 100-feet-wide painted mural at the corner of King and Church streets in the next week or so.
Tweet away ! Cheers. @MolsonFerg