Posts tagged CR

Saturday, April 21st, 2012

Molson M Supporting the Arts in Canada

Molson M Turning Tweets into Art

Molson M  

Do you love the arts? If so, Molson M has a unique opportunity for those in Twitterville to BE the art with its new campaign to support Canadian Art Foundation.

Here’s how it works: Over the next four weeks, the brand is asking all twitterers over Legal Drinking Age to use the hashtag #MolsonM_Art in their tweets. Each use of the hashtag will trigger a $1 donation to the Canadian Art Foundation, and get your twitter handle painted onto a giant outdoor mural in downtown Toronto.

“The goal of this project is to celebrate artistry and mastery. Whether it’s paint to canvas, chisel to stone or pen to paper, artistry is a beautiful blend of precision and passion. Molson M is made with this level of care and it represents our mastery of brewing,” says Dave Bigioni, Senior director of Marketing at Molson Coors Canada. “With this project, art lovers, beer drinkers, passers-by – any Canadian – can play a real part in bringing art to life and showing their support for art in Canada.”

“The Canadian Art Foundation provides a destination for artists and art enthusiasts to connect and be inspired by art. The Molson M collaborative approach to art does just that,” says Ann Webb, Executive Director of the Canadian Art Foundation. “The mural will be a wonderful mix of global and Canadian artistic talent, and the generous support of Molson M will help us carry on our work to nurture more local, national and global visibility for the extraordinary artistic talent in Canada.”

Those who participate can start looking for their handles on the 40-feet-high by 100-feet-wide painted mural at the corner of King and Church streets in the next week or so.

Tweet away ! Cheers. @MolsonFerg

Sunday, September 20th, 2009

Variety Village “Walk N Roll” 2009 Success

Variety Walk N Roll 09

The third Annual “Walk n Roll” for Variety is now a part of history. Our family had the pleasure of participating in the event this morning and thanks to friends, family and business associates our team was able to raise over $8000.00 for Variety Village.

Devins Family

I’m also thankful to Molson Coors Canada for their matching contribution towards my personal donation to the Village, and the fact that they double match, given my position on the board. Molson Coors continues to truly support the volunteer and community efforts of our employees – “proud to play our part”. The event was led off by CTV weather man Tom Brown

Tom Brown from CTV

and was supported by the Toronto and area police band “The Coppertones”.

Toronto Police Coppertones

The Toronto Police were wonderful in helping to guide the parade of a thousand people around the streets of the neighbourhood surrounding Variety Village.

Toronto Police

Golden Griddle put on a wonderful breakfast for all participants. Variety Village continues to provide a unique service to the community where able bodied and those with physical and mental challenges can integrate together in skills development, fitness and community activity.  Cheers to all of the volunteers and staff that created yet another successful Variety Walk N Roll. Thanks to all of those that supported our family and to those who supported all of the other walkers and rollers that joined us today.

Proud to Play Our Part.  @MolsonFerg