Posts tagged Corporate Responsibility

Thursday, June 7th, 2012

Remise des bourses du Prix d’excellence Guy Lafleur

3 gagnants 2012 

De G à D: Jocelyn Proteau (président du Comité de sélection), Alexandre Tardif qui remporte le Mérite Guy Lafleur (Junior AAA), GUY LAFLEUR, Ryan McKiernan (gagnant de la Ligue Universitaire représentant l’Université McGill), Monique Dépatie (votre dévouée!), Jonathan Brunelle (gagnant de la LHJMQ représentant les Screaming Eagles du Cap-Breton)

McGill Ryan McKiernan 

LHJMQ Jonathan Brunelle 

En 1985, Molson Coors a créé le Prix d’excellence Guy-Lafleur qui rend hommage aux hockeyeurs-étudiants de la Ligue de Hockey Junior Majeure du Québec ainsi que de la Ligue Universitaire (composée des universités McGill, Concordia et Trois-Rivières), tout en accordant un Mérite Guy-Lafleur à un hockeyeur-étudiant de la Ligue Junior AAA.

Le mardi 5 juin dernier, Molson Coors et Canadien de Montréal procèdent à la remise des bourses annuelles. Les gagnants de la LHJMQ ainsi que de la Ligue universitaire se méritent une bourse de 6,000$ réparties sur 3 ans, conditionnellement à la poursuite et à la réussite de leurs études. Pour ce qui est de la Ligue Junior AAA, un mérite de 1,000$ est accordé au meilleur hockeyeur-étudiant de la ligue.

Ce fut un moment extraordinaire de récompenser ces jeunes qui s’investissent dans le monde du sport tout en ne sacrifiant pas leur futur en termes d’éducation. Nous avons tous à apprendre de cette belle et riche relève de notre société.

De l’espoir, il y en a pour nos jeunes … quelques exemples de récipiendaires plus connus qui ont remporté une de ces bourses dans le passé:

Yannick Perreault (1990) - Jocelyn Thibault (1993) – Daniel Brière (1995) – Marc Denis (1996) - Mathieu Darche (1999)

Un gros merci aux membres du Comité de sélection composé de: Jocelyn Proteau, Réjean Houle (Ancien Canadien et président de l’Association des Anciens Canadiens), Donald Beauchamp (VP Communications et relations avec les médias du Canadien de Montréal), George Springate, Dany Dubé, Bernard Gagnon (Ligue universitaire), François-Xavier Seigneur et moi-même.

Monday, May 28th, 2012

Moncton opens its doors for hunger!

For the first time since its opening in 2007, the Moncton brewery opened its doors on Friday May 11th with a view to raising public awareness of the solvable issue of hunger in Canada.

Molson Coors organized this initiative in cooperation with Food DEPOT Alimentaire within the scope of Hunger Awareness Week which took place May 7 to 11, 2012. For a mere $5, employees at the Moncton Brewery offered the unique opportunity of touring the brewery. The event included an outdoor barbecue with refreshments, an autograph session with the Moncton Wildcats hockey team and a host of other surprises.

Hunger Awareness Week aimed to profile food banks as well as Canadians who receive assistance from these organizations. In 2011, nearly 900 000 persons relied each month on food banks for assistance in Canada. In Moncton, over the past year, Food DEPOT Alimentaire has distributed more than 1 million kilograms of food to area food banks and community kitchens.

 “Our employees firmly believe in the importance of contributing to the community well-being,” said Brad Devarennes, Director, Regional Sales for New Brunswick and Prince Edward Island. “This exclusive tour of the Moncton brewery was a way for us to tangibly support our mission in this regard.”

To celebrate this successful day, Molson Coors donated $13,703 to Food DEPOT Alimentaire. The initiative attracted a total of more than 300 participants!

A big thank you to everyone at the Moncton Brewery who helped to open the doors and raise awareness and funds for this important charity!

Cheers and Proud to Play our Part – From your Moncton Team

Thursday, May 17th, 2012

National Road Safety Week Kicks off Summer!

TAXI APP larger-button

This weekend is the May long weekend and for many people across the country it is the unofficial kick off to summer.  This week also is National Road Safety Week.  

We think that makes it a perfect time to remind everyone about the importance of making responsible choices

If you are drinking, we encourage you to plan ahead to get home safely.  Get the free TAXIGUY App today to connect you with the closest cab anywhere in the country.   Visit to download today.

This summer, look for the Molson Coors Community Teams in your area spreading the responsible drinking message.

Cheers to long sunny summer days!  Here’s to responsible choices!


Thursday, April 5th, 2012

Nous prenons position sur des choix responsables!

Nous avons toujours su que le fait d’être un grand brasseur implique plus que le simple brassage.

Fidèles à cette tradition, nous sommes extrêmement fiers d’être la première entreprise de brassage au Canada à mettre un tampon de responsabilité sur nos produits. Dès le mois de mars, vous commencerez à voir ce tampon sur les emballages de Molson Canadian, de Coors Light et de Molson Dry en Ontario et au Québec. Vous finirez par le voir sur toutes nos marques brassées au Canada et sur chaque format d’emballage vendu partout.

Ce tampon est un symbole de notre engagement envers quatre principaux secteurs de production, de vente et de consommation responsables de la bière de prédilection dont nous sommes si fiers. Il s’agit aussi d’une invitation lancée à tous les Canadiens de nous appuyer afin de rendre ces questions de responsabilité encore plus prédominantes.

Nos icônes sont aussi à la disposition d’autres brasseurs au Canada! Au cours des prochains mois, des brasseurs tels que Picaroon’s Traditional Ales, Cassel Brewery Company et Village Brewery se joindront à nous pour promouvoir des icônes selon leur propre version.

Et maintenant que vous pourrez constater notre engagement envers des choix responsables sur nos produits, nous tenons à ce que vous sachiez exactement ce qu’il implique. Pour plus d’informations, visitez notre site sur les choix responsables!


Santé – Monique

Thursday, February 16th, 2012

64 Projects Across Canada Still in the Running for Molson Coors Community Cheer Grants


Following last fall’s announcement of the Molson Coors Community Cheer program, more than 100 communities across Canada applied to receive funding in support of their projects. Currently, 64 of those projects remain in the running for a piece of the up to $1-million available and Canadians have until 5pm EST this Friday to “cheer” in support of the programs in their city or province. By visiting and registering their cheers before the deadline, the public will determine which projects make it through as finalists – provided they receive 225 cheers or more. A committee formed by Molson Coors will evaluate the successful finalists and the donation recipients will be announced on March 21st.

The projects will be evaluated based on four key criteria:

  1. The amount of community cheer and support
  2. The ability to meet application criteria
  3. The project’s alignment with Molson Coors values
  4. The positive social impact on the community and ability to demonstrate success

“Molson Coors has actively invested in Canadian communities for over 225 years, since our founder and noted philanthropist John Molson opened the brewery in 1786,” said Ferg Devins, Chief of Public Affairs for Molson Coors Canada. “We’ve received positive feedback on the Community Cheer program from coast to coast, from beer drinkers who are excited to see their favourite brands like Molson Canadian and Coors Light giving back to the community.”

The 64 projects still in the running, with a brief description of what they are looking to accomplish:

OSOYOOSTown of Osoyoos: Enhance and develop the BMX track as an addition to the existing recreation facilities.
VANCOUVERBC Wheelchair Basketball Society: Providing a first class event to wheelchair basketball participants from across Canada.

CALGARY - Banff Trail Community Association: Rebuild outdoor rink to attract a new generation of young hockey players and skaters.
EDMONTONThe Brintnell Park Society of Edmonton: Build an outdoor rink to encourage adults to exercise and lead active, healthy lives.

CANDLE LAKECandle Lake Sports Park Committee: To build a multiuse and multi-season sports complex which includes hard surface for court sports.
CHURCHBRIDGEThe New Churchbridge Swimming Pool Committee: To replace Churchbridge’s 40-year old, seriously deteriorated pool with a new, easily accessible facility.
PARADISE HILLParadise Hill Active Park: Resurface the tennis/basketball courts so they can be enjoyed free of charge.
RADVILLERadville Laurier Regional Park: Construction of a new swimming facility for people to cool off and have fun.
REDVERSRedvers & District Recreation Centre: Build a much needed softball/slowpitch diamond on the grounds.
STRASBOURGStrasbourg and District Recreation Center: Replace doors of the Community Centre to keep serving the physical needs of the community.
WARMANWarman Multi-Purpose Facility Committee Inc: Improve facilities for sports, culture, recreation and wellness.

RIVERS & AREARiverdale Community Complex Fundraising Committee: Finish the second floor of the building which contains the kitchen, hall, lift and lounge areas.

BRANTFORD - Alzheimer Society of Brantford: Create a Community Hub to serve those aging with a disability.
CLARINGTONA River Runs Through Us: Further development of the hiking trails and the outdoor living activity area within Bowmanville Creek Valley.
DRYDEN – Dryden Ball Diamonds Committee: Do the Molson Coors Cheer and let’s get our bleachers this year!
GREENBANKThe Greenbank Hall and Park Board Committee: Greenbank Park needs more votes to replace 40 year old bleachers. Our whole community benefits!
NEW LISKEARDHarder 4 Carter: Building the first permanent skateboard park, Carter Antila Memorial Skate Park and New Liskeard Beach Park.
OAKVILLEOak Park Neighbourhood Center: Help us move into a larger home to better serve Oakville’s families, children & youth.
OTTAWA - Rideau Valley Conservation Foundation: The pedestrian bridge opens up a whole new world of safe, active living outdoors!
PARRY SOUNDBelvedere Heights: The Belvedere Heights Community Park Project overlooking Georgian Bay will provide recreation space to local residents, visitors and tourists.
PORT DOVERPort Dover Lions Club: Repair the backstop at Misner Park in time for the baseball season.
PORT PERRYTownship of Scugog Port Perry Tennis Club: Replace the fence around the tennis courts which helps foster physical activity.
SAULT STE. MARIESoo Arena Association: Enclose existing lobby area of the PeeWee Arena to allow operations to control the arena climate.
SCARBOROUGHVariety Village: Update the Molson Lounge to a boardroom and purchase new lockers for field house and change rooms.
TINYLafontaine Parks and Recreation Inc: Help provide a safe environment for the children of the community and provide more programs.
TORONTO - Common Ground Co-operative: Strengthen and grow CGC’s successful Fitness and Nutrition Program for Adults with Developmental Disabilities.
TORONTOEva’s Initiatives: Molson Coors Road Hockey Pilot Project will introduce 150 homeless young adults to the benefits of physical activity.
TWEED/TYENDINAGAEastern Ontario Trails Alliance: Develop a multi-use trail that will act as a connection link between two community recreation centres.
WAWARotary Club of Wawa: Wawa Community Centre upgrades to heating/cooling and HVAC system to support local athletes.
WINDSOR ESSEXH.I.A. Harmony in Action: Renovate an existing building to become a community sports and recreation centre for adults with disabilities.

CANTON DE HOPEL’Association Touristique du Canton de Hope: Improving infrastructure at the Hope Amusement Park.
HÉROUXVILLE - Comité des Loisirs de Hérouxville: Cheer for our tennis court renewal project to help promote the sport with families!
ILES DE LA MADELEINELe Club du Vieux Poêle: Financing a pavilion to house the activities of various social clubs and community organizations.
LAVALClub d’Aviron de Laval: With two new rowboats, the Laval Rowing Club can practice their sport more safely.
MONTRÉAL - Club d’Age d’Or 2000: Giving a face lift to the Club d’Âge d’Or senior’s club.
MONTRÉALEva R. Gsum Foundation: A cheer for us helps to improve physical activities available to all university athletes.
MONTRÉAL - Montreal 2014: Procuring new aquatic equipment for the benefit of Quebec athletes and the FINA World Masters Championships.
MONTRÉALUrban Pardes/Paradis Urbain: The Urban Pardes Garden will promote fitness and self-esteem to Montrealers living with mental illness.
PORTAGE-DU-FORTMunicipality of Portage-du-Fort: Improve the existing community centre for a year-round facility.
RIMOUSKI - Corporation des Loisirs de St-Pie-X de Rimouski: A project to equip the new community centre to make it open to everyone at all times and at a reduced cost.
SAYABECComité de Développement Socio-Économique de Sayabec: Conducting renovation work at the David-Pelletier Sports Centre.
SHAWVILLE - Municipality of Shawville: Make improvements to the outdoor rink surface to provide a permanent, more desirable, year-round facility.
SHERBROOKE - La Corporation du Marché de Noël de Sherbrooke: Renovating a refrigerated outdoor skating rink.
ST-LÉON DE STANDONCorporation des Aînés de St-Léon-de-Standon: Landscaping an old ball park to make it multifunctional.
TÉMISCOUATA-SUR-LE-LACCorporation des Arénas: Acquiring sports equipment for two arenas.
THORNE - Municipality of Thorne: Cement and create a permanent outdoor rink facility.
TROIS-RIVIÈRESFondation les Amis les Estacades: Renovating a hockey area at the Alphonse-Desjardins Sports Centre.
VAL CARTIERProjet Les Eaux Curatives par la Pêche à la Mouche: Healing waters fly-fishing project to help members of the military suffering from post-traumatic stress.
WALTHAMWaltham Recreation Association: Build an outdoor rink that can be used all year round.
YAMACHICHE - Service Récréatif et Sportif de Yamachiche: We would like to use the four-season skating rink. Our goal is to have a multi-functional playing surface.

MONCTONCity of Moncton, Parks and Leisure Services Department: Resurface a section of the Millennium Trail to allow for increased access for skateboarders, rollerbladers and cyclists.
MONCTONCity of Moncton, Parks and Leisure Services Department: Augment the existing Victoria Park Rink with infrastructure to improve the overall experience for visitors.
MONCTONSt. Patrick’s Family Centre Inc: Help us preserve our building so that families can enjoy it for many years to come.

COLCHESTER COUNTYCentral Nova Scotia Civic Centre Project: Ignite the Spirit Campaign: A campaign to build a gathering place to enrich the health and wellbeing of our community.
NEWPORTAvon River Heritage Society: Bring much needed vitality to the shipyard and provide access to a fun and active lifestyle.
PICTOUHighland Tennis Association: To build tennis courts in Pictou and promote the sport within the entire county.
PICTOUPictou County Wellness Center: A state-of-the art multipurpose venue supporting the recreational, business and social needs of Pictou County.
QUEENS COUNTYThe Seaside Community and Recreation Centre: Upgrades and renovations to the Lounge Room to facilitate a variety of events.

BAY ROBERTSBay Roberts Special Events Inc: Construction of a new Clubhouse at the Wilbur Sparkes complex to host more community events.
GOULDSGoulds Lions Arena: Seeking funding for renovations which include addition of a spectator warm room and female dressing room.
LEWISPORTE AREAKinsmen Club of Notre Dame and Lewisporte Lions: Lewisporte Fitness Track, an active living initiative for the entire community.
NORTHEAST AVALONUser Group, Richard Parson’s Memorial Softball Field: Water & sewer plus site development costs for constructing a clubhouse at Richard Parson’s Memorial Field.
ST. JOHN’SFeildian Athletic Grounds: FAGA needs change room facilities for the thousands of players using our pitch annually.
STEPHENVILLE - Walk-A-Ways Parks and Trails Inc: Create a recreational and physical activity area for youth and adults to host summer games.